Marketing Chaos

Money follows joy but that doesn't mean you stop doing what you don't find fun, or to only do that which is fun for you.  It's not an either or universe.  It can be both.  Sometimes, doing whatever it takes is what brings you to the place that will bring you more joy.

Listen to this episode for some questions and tools to create more ease with doing whatever is required.

You only prove something because you secretly believe the opposite is true.

For example, are you trying to prove you deserve the amount of money you are making in your job or business by working long hours or over delivering in an area? Or, are you offering free things in your business to prove you are not doing it for the money?

The thing is, when you give up proving you are good, nobody questions it.  Whereas, if you are trying to hide something you secretly think you are, people will pick up on something not being quite right here and react accordingly.

Proving comes from either self-judgment or judgment from others.  If you are reacting and resisting or aligning and agreeing to judgment, it is controlling you.  What if you could instead function from choice?

One of the most frequent things that I hear from my students is "I can't help anyone because I don't know it all yet"! They believe they are not good enough or the best at teaching something. It keeps them stuck and not starting because they don't feel like they're far enough ahead yet. But here's the trick. If you have the 10% Edge, if you're one chapter ahead, you can actually bring people to where you are and then you can go further.

This is one of the questions I get asked ALL the time from busy entrepreneurs ... "Where should I focus my time?"

In this episode we will look at where you need to focus your time to get the greatest results. This includes getting clear on your targets, using the 80/20 principle to your advantage and doing time audits so you know where your time is spent and who can be hired to assist you. 

Francesca is a brilliant businesswoman, the Worldwide Coordinator for Access Consciousness, my dear friend (and my neighbor!). She joined me as my special guest on a call within the Global Practitioner membership. 

The conversations we had were truly amazing!

Find out more about Francesca go to https://www.francesca-fiorentini.com/

Kaitlyn Ash joins me today as we discuss branding and business! Kaitlyn has a background in event planning for the past 10 years and had an event planning company and when COVID hit, she pivoted into the coaching world. She's now sharing her marketing expertise to solopreneurs and mompreneurs. I want you guys all to dive into this world. Don't be afraid of these words like branding. She really makes it palatable, and I even put myself on the hot seat. So hope you all enjoy!

Want to know more about Kaitlyn? You can find her on Instagram at @kaitlyndanielleash

Today we are tackling the three myths of procrastination!

1. Procrastination is all about fear. So one thing to realize is fear is not real. Fear is a distraction and it will always come up in order to distract you or tell you that you are afraid so that you don't move forward on whatever it is you are choosing to do. Just because you are feeling fearful doesn't mean that it is a good reason to stop.
2. Myth number two is that you're procrastinating because you feel like you're not capable of doing that task. It's not that you're actually feeling like you're incapable of doing that task. It's that you feel like you need to get it right.
3. Myth number three, high impulsiveness and distraction. This myth says that you are procrastinating because you're easily distracted. You are unable to focus or that you have a high level or tendency to follow bright, shiny things and be impulsive. Is it really true or do you just not desire doing the thing that you are procrastinating doing?

Tune in to this episode to find out how you can move forward on your tasks and to stop functioning from these myths!

Is it time to up your ask?

Are you feeling like you have plateaued, or everything has stopped, or nothing is moving forward? How much is that because you're setting your targets or your goals too low? Your targets should be a little bit... edgy, they should make you a little bit nervous. They should be exciting.

You should be like, "I don't know if I'm going to be able to hit that."  That's how you know you've set enough of a target.

This is not just about how much money, how many members, how many people purchasing, how many people in your class, or how many people on your email list. This is about what you would like to create in the world.

So are you asking for enough?

Everyone has a story to tell, are you using your story to your advantage?

I've been noticing one common theme across my students is that they don't actually realize that they have a story to tell. And you probably will recognize this in yourself, if this is you, where you think that your past either doesn't matter or nobody would be interested, or you've already lived it and gone through it, and you're not interested in re-living it or talking about it.

Tap into whatever it is that has been a part of making you who you are today, those defining moments in your life, those defining events, those eras that you went through, that you know that you would never go back to. You've learnt so much from them, you've gotten so much awareness from them.

When you tap into that energy and that struggle, or those learnings moments, and you use it to weave into the story of how you overcame that challenge, or how you created the transformation, it is such a gift to your audience. And it actually allows your audience, your clients, your customers, your participants, whatever you call the people, to connect to you.

So, would you be willing to use your past to your advantage?

So what I am going to talk to you about today is not going to be easy to hear, but if you have a look at this for yourself, I guarantee you this is going to create a ton of freedom in your universe. And it is not what you expect. You hear a lot of people talking about being afraid to fail, and using that as a reason and justification not to start. What we are going to have a look at in this episode is, is it actually true that you have a fear of failure? Or is it something else? Tune in to this episode to find out more!