Marketing Chaos

In this episode we are deep diving into 10 types of membership sites for health and wellness practitioners.

The 10 types of membership sites are:

1. The education content model 
2. The product model
3. The coaching model
4. The community based model 
5. The curriculum model
6. The gym model
7. The one on one treatment model
8. The health insurance model
9. The assessment upfront model
10. Combination

Do you have experience, expertise, or knowledge in some area and you're wondering how to turn that into an online product, service, or something that people will pay for? 

In this episode I will be going into depth about these five tips to turn your knowledge into online content that people will pay for:

1. Document your process and turn that into a step-by-step guide.
2. Doing live weekly content on your topic of expertise and make it into a series.
3. Transcribe your audio products and turn it into a print product.
4. Create a five or seven- day Bootcamp.
5. Create a pilot program with your current clients.

Tune in to find out more!

Have you found yourself creating a culture of freebie seekers, where people show up and they want to take your gifts, your lead magnets, your tasters, your intros, but when it comes to paying, there is crickets? 

In this episode we are going to talk about what to do when you find yourself in this position, where all you have around you is people who seem like they want everything that you have to offer until you ask for money for it.

In this episode we cover:

• The important question: "Is your audience able and willing to spend money on what you have to offer?"
• How to handle questions from your audience that you prefer to cover in your paid offers.
• How to create a balance between free content and paid content that your audience will love!

The Membership Launch Accelerator is opening soon! Visit www.membershiplaunchaccelerator.com to join the waitlist to get early access.

Content can be anything that you are doing to get your message out there, to create value for other people, and to make you money down the line or right away. It could be a video show, it could be a blog, it can be just a regular podcast episodes like this one.

In this episode we talk about how to create amazing consistent content and where you should be putting it! Tune in to find out more. 

The world we live in rewards completion and getting things done, far beyond perfection. However, many of us struggle with perfectionism and the desire to have everything just right and just perfect. We use it as an excuse to keep our creations from going out to the world when really all we are doing is trying to avoid the judgment.

In this episode we are talking about just getting your work out into the world, and how to overcome the fear of judgment. 

Have you ever been told something about business and it just didn't sit right? You want to believe it because the person who told you it was smart or they are successful, but it just sort of sticks you. That is what we are talking about in this episode - what are the truths and the lies sticking you in your business?

Tune in as we go through some examples to help you identify what the truth is, what is the lie, and what question can you ask to change it all and unstick yourself! 

What if the difference between you having massive online classes and crickets, is whether or not you are delivering content that your audience actually wants? 

My simple tip for you is to first ask your audience what they want and then deliver it!

I guarantee most of you are not doing this, but if you would do it,
which you probably won't, but if you started doing it, it would make such a massive difference in the results that you're getting, as far as how many people are watching your videos, how many people are signing up and registering for your classes, and how many people are purchasing your online products and courses.

Who is your ideal client? Let's avoid lazy thinking and get specific about who your offer is for. Why? Well think about yourself as a consumer, as a shopper, as a person looking for something specific online. When you find something, that is exactly what you are looking for, don't you go, oh my gosh, this is for me?

Let's get clear on who you are working with, so that those people are clear that you are the person who can help them! Tune in to this episode to find out how.

We are going to be talking today about over promising and over-delivering. Say what? You're like, "Lauren, don't you mean under promise?" No, I mean overpromise and over-deliver.

Today we are talking about online offers, online products, online services, and how to talk about them, how to market them, how to get your message out to the world.

So, first of all, let's recognize that you are going to be naturally over- delivering. Most of you are going to want to wow your clients. You're going to go above and beyond to do whatever is required to get them the results that they are looking for.

Now, the part that we don't tend to do is overpromise. In this episode we will cover how to make your big promise something that is going to get you and your clients excited to work
together! 

So tune in to this episode to listen to all the tips I have so that you can wow your clients!

Do you promote for others on social media, either as yourself or as the person you are promoting for?

Listen to this episode for tips on the best way to do this and how to use it to your advantage.