Being a podcast guest is a powerful way to boost your position as a thought leader in your field, reach a wider audience, get more clients. It also helps boost the SEO of your website and is a great way to develop collaborations, referrals, and friendships.

“And all of this happens without doing any selling on the show. It happens through having a conversation during the episode, sharing valuable information with the audience, and being yourself.”

In the final episode of the Marketing Chat Podcast, I’m doing a solo episode on why you should be a podcast guest.

In this episode, you’ll learn:

• Why podcast guesting is a such a powerful marketing tool for your business
• How to pick out podcasts to be on
• How to approach shows to be on (super important!)
• How to be an awesome guest
• What to do after the interview

If you want training on being a stand-out podcast guest, I highly recommend getting in touch with Jason Cercone.

Jason’s episode on Podcast Launchpad

Episodes mentioned:

Brand Love: What It Is and How to Use It with Dr. Aaron Ahuvia

How to Find Your Brand Personality with Kelly Wittman

Expert Tips to Make Awesome Online Presentations with Brenden Kumarasamy

Make More Sales with Authentic Convos in DMs with Tracy Beavers

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“How do I get my website to rank on page 1 of Google?” That’s the dream, isn’t it?! My guest today, Stephanie Long, has some tips to help make it happen—organically and legitimately.

“If you're a newer website, you're gonna have a lower domain [authority] cuz you're just getting started to build all your links. So don't get discouraged.” —Stephanie Long

You’ll encounter some SEO “experts” who claim they can get to the top of page 1 in a matter of weeks. Please beware of these claims. They requires either paid strategies or black hat methods that will get your site demoted by Google.

In this episode, you’ll learn:

• What SEO really is and how the Google algorithm works
• Top mistakes people are making in SEO
• How to find the best keywords to use
• Free tools to help you boost your SEO

Bonus tip: Stephanie and I both scroll several pages deep into Google to look for sites to click on. The vast majority of people don’t do this. Wanna help other sites boost their rank—and find some awesome content that’s not on page 1? Scroll down to pages 4, 5, 6 and start clicking there. Maybe someone will do it for you, too! 

Connect with Stephanie

Stephanie Marie Marketing

https://stephaniemariemarketing.com

SMMSEOAgency on Instagram

https://www.instagram.com/smmseoagency/

I adore public speaking. But even I still get nervous. Most people have anxiety around speaking—even if they’ve been doing it a long time. And, for introverts, it’s even worse.

Networking, speaking on stage, giving a presentation, or appearing as a guest on a podcast are skills that can be learned. And entrepreneurs have to do these activities to grow our business. 

My guest today, Prof. Ryan J. Warriner, shares his years of experience in coaching and training high-level executives to be great speakers.

In this episode, you’ll learn:

• The most common mistake people make in communication
• Why speaking anxiety is so prevalent 
• Why it’s crucial to understand your audience’s needs and desires
• Common attributes that great speakers share
• 3 simple tips for overcoming speaking anxiety

Ryan J Warriner is a Professor of Communication at McMaster University, Executive Trainer & Coach, Professional Speaker, as well as author of the innovative book, “The Effective Presenter: The Winning Formula for Business Communication.” Additionally, he is the host of the Professionally Speaking Podcast, and a recurring author for both “Thrive Global” and “HR Magazine.” 

Connect with Ryan

Professional Presentation Services website

@theeffectivepresenter on Instagram

“The Effective Presenter” book on Amazon

Professionally Speaking Podcast

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Recognizing business pitfalls is often more difficult than you think. What you feel is hampering your business may not be the real issue holding you back from radical success. My guest, Gail Doby, is here to help you identify your true roadblocks and learn how to alleviate them once and for all.

“We choose to be stuck. So, either we get results or we have excuses.” -Gail Doby

In this episode, you’ll learn:

• How roadblocks can be positive turning points and opportunities 
• What brick wall syndrome is and how to avoid it
• How powerful it is to use your literal voice to share your message
• 3 things that will compel your business to incredible success
• 3 top tips for a successful podcast

Gail Doby is the author of “Business Breakthrough: Your Creative Value Blueprint to Get Paid What You’re Worth.” She has 20 years’ experience running her own design firm (plus degrees in Finance, Banking, and Interior Design).  Gail is obsessed with sharing innovative ways to overcome roadblocks, challenges, and detours that creative entrepreneurs face. 

Connect with Gail: https://thepearlcollective.com 

Gail’s Book: Business Breakthrough: Your Creative Value Blueprint to Get Paid What You’re Worth

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It is possible to make sales through social media, and my guest Tracy Beavers is here to show us how to do it. Tracy shares her tips for making sales through authentic conversations in DMs—without being spammy or sales-y.

“If you're going to have a business, if you're going to find your ideal clients, you've gotta go out and find 'em…. Most of the time people will like and comment and heart, and then that's all they do, and so we have to move the conversation forward.” —Tracy Beavers

As a business and sales coach, Tracy helps small business owners untangle the parts of their businesses that are no longer working and gets them back on track. She is a public speaker and a published author, has been featured on top business podcasts, and is a regular contributor on one of her hometown’s premier tv shows. She is the creator of her 6-week signature course “Be A Confident Entrepreneur”—designed to MOVE your income needle. 

In this episode, you’ll learn:

• The benefits of starting conversations in DMs
• How handle rejection in DMs
• How to find the right people to reach out to in DMs
• The biggest mistakes people make when reaching out by DM
• Tracy’s top tips for reaching out to people in DMs that can lead to sales
• How to make DMs easier if you’re an introvert

Connect with Tracy:

Facebook group: 

https://www.facebook.com/groups/beaconfidententrepreneur/

Website: 

https://tracybeavers.com 

Instagram:

https://www.instagram.com/tracybeaverscoaching/

Facebook:

https://www.facebook.com/tracy.l.beavers

Let’s connect!

Connect with me on Instagram: https://instagram.com/angela.kelly.smith

Giving an awesome presentation online can be so tough because we’re not getting the feedback or the energy we get from an in-person audience. It’s easy to make lots of mistakes that can turn off our viewers. Fortunately, communication expert Brenden Kumarasamy has simple, actionable tips that can help you become an excellent communicator online.

“If you communicate 20% better than your competition, you will stand out a hundred percent of the time.”

Brenden Kumarasamy is the founder of MasterTalk. He coaches ambitious executives and entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world.

In this episode, you’ll learn:

• The key differences between in-person and online presentation
• The top mistakes people make when presenting online
• Brenden’s top 3 tips for improving your communication skills

Connect with Brenden

https://rockstarcommunicator.com 

https://www.youtube.com/c/MasterTalks

https://www.mastertalk.ca

Connect with Kelly

https://angelakellysmith.com

https://instagram.com/angela.kelly.smith

Get the most out of your social media strategy with Hannah Acosta, the social media expert and leader of the Ugly Mug Marketing department, who has grown her department by over 340%!

“Social media is our opportunity as small business owners and entrepreneurs to actually engage with our prospective customers and our current customers. It's an opportunity to actually have a back-and-forth conversation.”

In this episode, you’ll learn:

1. What are the benefits of being on social media and why is it essential to have a social media strategy?

2. What are the biggest mistakes people make on social media and how can entrepreneurs leverage their presence to generate leads and achieve results?

3. What are the best methods for engaging with customers on social media and how can entrepreneurs use the latest Instagram tools to optimize their content?

With experience launching over 40 social media campaigns, Hannah is an expert in helping small business owners and entrepreneurs use social media to scale their businesses, generate leads, and achieve results.

In my interview with Hannah, she discusses the importance of having a social media strategy and the top mistakes people make on social media. One of the biggest mistakes is not engaging with other people's accounts, which is essential for brand loyalty and to gain followers. Other mistakes include trying to be on too many platforms and not targeting the right customer avatar. Hannah's advice is to pick a few platforms where your target audience is, and be methodical in engaging with them. With the latest Instagram templates, it is easy to create professional looking content with just an iPhone, and taking shortcuts to save time can help small business owners who are wearing multiple hats.

You can find Hannah at  Ugly Mug Marketing

https://www.uglymugmarketing.com/

https://www.instagram.com/uglymugmarketing/

You know that becoming a great speaker takes practice. But today’s guest, Sally Zimney, shares some unique tips that will help you start to master your speaking game right away. Sally shares her Moment-Meaning-Move method. She also discusses how to find your signature story.

In this episode, you will learn:

1. Why speaking is so important for entrepreneurs to promote their businesses

2. How to develop a signature story

3. How to get over nerves and feel more powerful when speaking

In the intro, I give an example of one of my own “moments” within my entrepreneurial signature story. And I give some in-the-moment tips for being a better speaker.

Download Sally’s free resource at https://bemoved.com/ssf

Listen to Sally’s This Moved Me podcast https://bemoved.com/podcast/

Link to episode on website

Entrepreneurs often jump into business for themselves without really knowing what to expect. There are myths we may buy into, such as the myth of the overnight success.

Today’s guest, Elizabeth Presher, is the daughter of two entrepreneurs and owns her own agency. In this episode, she shares facts and dispels myths about entrepreneurship, including:

1. The myth that successful entrepreneurs are only successful because they're talented, when in reality, grit and determination are often what sets them apart.

2. The myth that starting a business is easy, when in reality, it takes a lot of hard work and dedication.

3. The myth that overnight success is possible, when in reality, it takes a lot of time, effort, and perseverance to build a successful business.

Elizabeth and I also chat about how to burnout, money, and systems. Some key takeaways: Be patient, focus on your zone of genius, and be intentional.

Find Elizabeth at https://www.hitedigital.com

Link to episode on website

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How much does our online presence affect our business? And how much control do we have over our online reputation? Those are some questions that I discuss with my guest, Bant Breen, of Qnary.

In this episode, we chat about:

• The power of video, LinkedIn, and Twitter
• How much things changed for online businesses during the pandemic
• Some steps for taking some control over your online presence and online reputation

Find Bant at qnary.com

Bant on LinkedIn https://www.linkedin.com/in/bantbreen/

Link to episode on website

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