Marketing & Coffee

AI search is the future of marketing. In this episode, learn how to optimize your business for ChatGPT recommendations, schema strategies, and the evolving role of Google rankings in AI-driven search. Stay ahead of the competition with actionable tips for 2025.

In this episode of Marketing & Coffee, Mike Zima chats with property manager Cornel Prida about scaling his business in Costa Blanca, Spain. From building a website to leveraging Google Ads and social media, they break down the essentials of digital marketing for property managers. Learn practical strategies to grow your business and stay ahead of the competition.

Are your Google Ads campaigns delivering results for your Shopify store? In this episode, we discuss the critical strategies to optimize your campaigns, track conversions, and stay ahead of the competition in 2025. Discover how to refine your keywords, adapt to Google’s updates, and maximize your ad budget for better ROI.

Discover the 7 essential marketing strategies to grow your Shopify store. From SEO to remarketing, learn how to maximize traffic and conversions.

In this episode, we dive deep into the world of Shopify SEO with insights from over 500 projects managed by Zima Media. Learn why SEO is an ongoing commitment, the importance of focusing on conversions over rankings, and how to implement advanced tracking solutions to maximize your eCommerce success. Discover the common myths and misconceptions that can hinder your SEO efforts and get expert tips on partnering with professionals to achieve consistent growth. Tune in to unlock the strategies that will keep your Shopify store ahead in the competitive digital landscape of 2025.”

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In this episode, we dive into Google’s major AI push in 2025 and its implications for Shopify store owners.

Learn how AI is transforming search marketing, why focusing on conversions over clicks is crucial, and the advanced tracking solutions you need to stay ahead.

Discover strategies to secure your Google Ads account, effectively analyze your competitors, and leverage AI tools to maximize your sales.

Tune in to future-proof your eCommerce business with expert insights from Zima Media.

In this audio episode, discover why traditional click-focused strategies won’t cut it for your Shopify store this year. We delve into the importance of competitor analysis, landing page optimization, and advanced tracking setups to truly boost conversions. Explore how to avoid Google’s “quick fix” suggestions, secure your account, and build a sustainable ad campaign that grows your bottom line.

In this episode, learn how I scored 30 quality backlinks for a Shopify store in just 90 days—mainly through Featured.com. We delve into why domain authority matters, how relevance trumps random links, and which old-school methods still work in 2025. Tune in for practical tips on broken link building, guest posting, and forging genuine industry relationships to supercharge your eCommerce SEO.

In this audio episode, we explore the anticipated rise of ChatGPT in the search market, projected to hit 1% by 2025. Learn how this small but significant shift could challenge Google’s monopoly, influence Bing’s growth, and compel SEO professionals to adapt. We discuss new marketing strategies, the role of AI agents, and why businesses must embrace multi-faceted, AI-friendly approaches to stay competitive in a changing digital landscape.

Tune in for an in-depth look at Google’s December 2024 Core Update and its impact on your SEO and PPC strategies. We unpack the shift toward AI-driven, privacy-focused tracking, offer tips for integrating first-party data, and highlight the essential changes to make before the new algorithm fully takes effect. If you’re looking to stay ahead in the ever-evolving search landscape, this episode is a must-listen.