The Shopify Fulfillment Network is scaling, and adoption is surging. Shopify has increased its fulfillment volume by two-and-a-half times over Q1.

New Shopify stores jumped 71% in Q2 over the previous quarter. Shopify is spending over $1 billion over the next five years to allow merchants to integrate with the network.

This expansion will lead to about 40-50 warehouses dedicated to servicing ecommerce stores nestled between Amazon and Walmart. So how do shoppers find new products and make Shopify their next destination?

Influencers will fuel the growth on YouTube with the recent trial to allow for tagging of products in videos to convert into sales. YouTube is turning into a fully decentralized studio for brands to have their products featured, reviewed, and unboxed with call-to-actions to purchase embedded into the content.

Google has built a successful business running ads and is taking a stab at promoted content as a new potential revenue stream. Going back to the core of search and SEO, this is an advantage for Google to optimize its revenue if ad budgets are unexpectedly cut again by advertisers.

The new Google Shopping destination, which is heavily integrated with Shopify, is the mechanism to allow for the transactions to happen.

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Bing is the fastest search engine to find and install Google Chrome.

Google is investing $1 billion to create partnerships and the future of news. Google is going to pay publishers to create news. What could go wrong?

Google Shopping is now opening up to all ecommerce businesses worldwide. Google Shopping allows companies to list their products absolutely for free!

Triller is a music and video app built from the top down by recruiting the most popular TikTok stars.

While TikTok is stuck in smash and grab court, Triller is cannibalizing the audience on TikTok.

Young brands struggle with loyalty and the likelihood of a ban and restrictions on TikTok installation in some markets.

Your audience is at risk if you don’t move to diversify your followers on other platforms that could surge.

Triller has already added the top 100 influencers from across the US.

“That [represents] about 26 percent of TikTok’s total audience, actively on Triller and engaged directly with us.”

Ryan Kavanaugh, Hollywood Mogul

They’re leading the pack with creating revenue sharing out the gate. This is an important move for a platform to put the creators and users at its center.

Is this the next Quibi flop or a home run?

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A recent data breach led to two Shopify employees firings and a call to the FBI for further investigation.

CoinPayment, a leading cryptocurrency payment processor, announced a strategic partnership with Shopify.

Google Ads is adding new features to Local Ads. “Curbside pick up” has grown 3,000% globally year over year, and “takeout restaurants” have grown 5,000% globally over the same range.

This started with the medic update as the first sign of why some clients could never recover. We did see a reboot after pivoting on the content strategy. Still, historical rankings are not recovering because of “Authority,” and in some cases, there could be dozens of sources that are deemed more “Trustworthy” by Google.

But how? How can some sites repeatedly seem to be hit and others sore? Well, it comes down to a new set of guidelines that are likely in the search algorithm. It all started with PageRank, which was heavy on backlinks and evolved into a different grading system today. Now, websites carry a score, and here’s a direct quote from Google on their thought process.

“We’ve learned that sites that demonstrate authoritativeness and expertise on a topic are less likely to publish false or misleading information.” Google

In the online world, there are five common business objectives:

● First, for ecommerce sites, an obvious objective is selling products or services.

● Second, for lead generation sites, the goal is to collect user information for sales teams to connect

with potential leads.

● Third, for content publishers, the goal is to encourage engagement and frequent visitation.

● Fourth, for online informational or support sites, helping users find the information they need at the

the right time is of primary importance.

● And finally for branding, the main objective is to drive awareness, engagement and loyalty.

Focus on writing expert quality content and build clusters around a topic to show Google that you are an expert. Do not solely rely on the content to be a driver for your success because the end-user should be receiving the most value. Every topic is not flush with tons of search results, and refining and testing will be required to find the right balance of content.

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A Toronto-based startup Ownr, partnered with Shopify, Moneris Solution, and Staples to create a fund to launch new businesses in Canada.