Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Hong Kong was all about content as a competitive edge. 

In this episode, hear from Douglas Young, co-founder and CEO of heritage design and lifestyle brand G.O.D., in a fireside chat with our deputy editor Karen Wong, as he shares about using artificial intelligence as a tool to support human creativity, and not replace it. 

He also talks about the balance between technology and human creativity, naturally leading to the importance of collaboration.

Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Hong Kong was all about content as a competitive edge. 

In this episode, hear from Grace Chan, HK actress, host and digital creator, in a fireside chat with our deputy editor Karen Wong, as she shares about creating lasting content online and tailoring content for the various platforms available in Hong Kong such as Instagram and Xiaohongshu.  

Also listen on to hear what she has to say about being authentic in the social media space, and insights into her brand collaborations. 

The Qantas Group will be ceasing the operations of its Singapore-based low-cost subsidiary, Jetstar Asia, as part of a strategic restructure which supports its historic fleet renewal program and to strengthen its core businesses.

The low-cost carrier (LCC) space in Asia is fiercely competitive, with dominant players shaping consumer expectations around price and frequency of flights. In such an environment, where travellers often compare fares down to the last dollar, it is easy to question whether branding, positioning, or marketing could have made any meaningful difference for Jetstar Asia.

But is being ‘cheap’ enough to win in Asia’s skies? In light of Jetstar Asia’s exit, MARKETING-INTERACTIVE asked marketers if smart marketing and positioning could have helped the airline stand out and survive.

This analysis piece was written by Lee Shin Yiing.

Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Malaysia was all about where creativity conquers media fragmentation.

In this episode, hear from RHB Banking Group’s CMO Abdul Sani Abdul Murad, Time’s head of branded content and social, Lau Mun Yee as well as Burger King Malaysia’s head of marketing Leong Huey Ying, as they discuss the balance of brand building and performance marketing in a panel session led by PRecious Communication’s regional vice president Joey Gan.  

Listen on to hear their thoughts and insights on how to build authentic conversations, manage stakeholder buy-ins, and how brand building can translate to conversions.  

In this Analysis episode, we dive into the use of agentic artificial intelligence (AI) in Hong Kong and Australia. 

With the rise of agentic AI, we're entering a new era where AI doesn't just analyse or respond, it can act with autonomy, make decisions, and execute multi-step campaigns on behalf of human marketers. And the implications for marketing, CX and brand loyalty are already having a profound impact on how the customer experience is evolving under a tech-led reset.

These analysis pieces were written by Karen Wong and Matthew Eaton.

Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Singapore was all about unlocking imagination and spearheading for an impactful tomorrow. 

In this episode, hear from Linda Hassan, group chief marketing officer of Domino’s Pizza Malaysia, Singapore and Cambodia, as she shares about championing the power of brand love while navigating the ever-changing digital landscape, in a fireside chat with our editor-in-chief Rezwana Manjur.

From advocating for strong marketing fundamentals to using data-driven insights and balancing short and long-form content strategies, Linda talks us through keeping consumers engaged — even in a fast-paced, high-pressure business, like selling pizzas.

Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Singapore was all about unlocking imagination and spearheading for an impactful tomorrow. 

In this episode, hear from content creators Munah Bagharib, and Rishi Budhrani, in a fireside chat with our editor-in-chief Rezwana Manjur, as they discuss the growing role of laughter in building authentic, engaging brand narratives. 

Also keep listening to catch their insights on the balance between live and digital humour, and the broader shift in how brands view digital content creators. 

Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Singapore was all about unlocking imagination and spearheading for an impactful tomorrow.  

In this episode, hear from Baskin-Robbins' Malaysia and Singapore CEO, Ng Yau Chuan, in a fireside chat with our editor, Matthew Eaton. Catch his perspectives on marketing, coming out of Loob Holding as its chief marketing and digital officer, to becoming the CEO of Golden Scoop.

Also keep on listening to hear his thoughts on the role of metrics, data-driven marketing, and engaging senior management.

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books.

The integrated campaign taps into literary nostalgia, highlighting Coca-Cola’s appearances in classics such as The Shining by Stephen King, Extreme Metaphors by J.G. Ballard, and A House for Mr. Biswas by V.S. Naipaul.

In this Analysis episode, we explore if this campaign is a stroke of genius or a nostalgic echo chamber, and whether other brands attempt something like this.

This analysis piece is written by: Dhanya Vimalan

As Singapore gears up for its General Elections on 3 May 2025, political campaigning is undergoing an audio transformation as podcasts emerge as a surprising front-runner for voter engagement.

In this new digital landscape, where authenticity and accessibility matter more than ever, podcasts offer a unique platform — one that allows political figures to sidestep sound bites and engage in deeper, more personal dialogue with voters.

To understand the growing influence of this medium, MARKETING-INTERACTIVE spoke with content strategists and political podcasters how it’s reshaping the way voters connect with politics in Singapore.


This analysis piece was written by: A'bidah Zaid Shirbeeni