Marketing Corner Talks

✨ New Episode Alert! We sat down with Nav Gill, founder of Roshni Wellness, to talk about what it means to bulid a wellness brand rooted in community, cultural healing, and building a purpose-driven brand in the modern wellness space 🧘‍♀️🕯️

What began as a personal journey through burnout became a purpose-led business anchored in light, intention, and connection. From small markets in the Okanagan to 25+ retail locations in across B.C— Roshni is lighting the way for a new kind of wellness 🌸

💬 Bonus Case Challenge: If you joined the Roshni team tomorrow, what marketing strategy would you prioritize to scale the brand while staying true to its roots?

How can marketing support reconciliation and drive real impact? In this episode, we sit down with Rob Schulz — Métis entrepreneur and founder of Shop First Nations — to explore how digital strategy, community values, and e-commerce intersect.

Learn how Rob made the bold leap from a corporate IT career to creating a purpose-driven marketplace that empowers Indigenous makers across Canada.

🚀 NEW EPISODE ALERT! 🎙️✨ Our latest monthly compilation is LIVE:

Discipline, Metrics, & Pizza: Lessons from 3 Experts

We’ve curated the best moments from three standout guests — each offering bold insights on leadership, strategy, and innovation in marketing and sales:

🧭 Vitor Makaron – On why discipline is the foundation of sales leadership, and how it fuels high-performing teams and closing big deals.

🎯 Cyndi Greenglass – On the power of KPIs and hard metrics to align sales and marketing and prove marketing’s impact.

🔌 Daniel Godfrey – On how resiliency shapes the founder journey, from setbacks to breakthroughs in building an e-bike startup.

👉 These clips are just a taste — catch the full conversations to hear how each guest is rewriting the rules in their field.

🎧 Listen now on Spotify, Apple Podcasts, or your favorite platform.

📑 Talk With Us: https://calendly.com/marketingcornerpc/30min

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In this Business Edition of Marketing Corner Talks, Dave connects with Daniel Goffrey, ex-UK government advisor turned founder & CEO of Cykel Technologies. Daniel shares how he's reshaping e-mobility with smarter, safer, and more connected e-bike solutions—without making new bikes.

As Canada’s e-bike growth cools from its pandemic peak, Daniel’s startup is finding new ways to energize the market—focusing on better integration, stronger marketing, and clearer customer needs. From hardware hurdles to leadership lessons, this episode is packed with insights for builders and marketers alike.

🎯 Highlights: – How Cykel is fixing the fragmented e-bike experience – Why focused product scope beats feature overload – Marketing smart: validation without overwhelming demand – Leadership + transparency in scaling a hardware startup

📌 “We want to make the e-bikes better—not build new ones.” ⚡ Perfect for: Startup founders, marketers in tech, e-mobility pros, and students with a big vision.

🎧 Listen now and follow for more bold conversations at the corner of marketing + momentum:

📑 Book An Episode With Us ⁠ https://calendly.com/marketingcornerpc/30min⁠

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✅ No expiry date—start when you’re ready!

⚔️ Sales wants speed. Marketing wants strategy. So why are these two essential teams still so out of sync?

In this Expert Edition of Marketing Corner Talks, Dave sits down with Cyndi Greenglass—data-driven strategist, educator, and founding partner at Livingston Strategies—to unpack the tension and deliver a practical path forward.

Together, they explore how misalignment between sales and marketing isn’t just a communication issue—it’s a structural one. From shared KPIs to executive-level strategy, Cyndi lays out how marketing can prove its value, speak the language of ROI, and earn its seat at the revenue table.

Whether you’re building a brand, closing deals, or bridging departments—this conversation will sharpen your edge.

🎯 Highlights: – Why “marketing and sales alignment” starts in the C-suite – The KPIs that matter (and how to use them) – How marketers can stop being seen as a cost center – Actionable steps to build real collaboration this week

📌 “Marketing isn't a cost center. It’s a growth engine—if you can prove it.” 📈 Perfect for: B2B marketers, founders, sales leaders, and students stepping into strategy roles.

🎧 Listen now and follow for more unfiltered conversations at the corner of marketing + momentum.

📑 Talk Strategy With Us 🗓️ ⁠Book a 1:1 chat⁠ with the team — whether you're in sales, school, or scaling.

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🚀 NEW EXPERT EDITION! 🎙️✨ This one’s for the marketers and the closers. 💼🤝

We sat down with seasoned sales leader Vitor Makaron to talk real-world sales strategy, the evolving role of AI, and why the best sales teams today are built in partnership with marketing.

🎯 Whether you're leading campaigns or building funnels, this conversation dives into what happens after the lead converts — and why marketers who understand sales can drive bigger impact.

Highlights include:

– What makes a high-performance sales team in 2025 – Why discipline and transparency matter more than tactics – The rise of team-based selling (and marketing’s key role in it) – Using AI to personalize outreach without losing the human touch – Sales playbooks, strategy, and storytelling for scale

🧠 Bonus: Vitor also shares his journey from Brazil to B2B leadership in Canada — and what it taught him about growth, grit, and global markets.

👉 If you care about impact, alignment, and results, this episode is for you.

🎧 Listen now on Spotify, Apple Podcasts, or your favorite platform

💡 Join us at The Momentum Spark! A high-impact networking event for marketers, entrepreneurs, and investors.

🎟️ Learn More: ⁠⁠https://www.ignitionlab.ca/events⁠⁠

📑 Talk Sponsorship With Us ⁠⁠https://calendly.com/marketingcornerpc/30min⁠⁠

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✅ No expiry date—start when you’re ready!

🚀 NEW EPISODE ALERT! 🎙️✨

Our monthly compilation is LIVE:

Last March in 20

Once again, we've pulled three business stories from our three previous guests — spotlighting how marketing and branding drive impact, identity, and growth:

☕ Nadine Umutoni of @nezacoffee – A clip on launching a fair trade coffee brand during COVID and using direct trade to support survivor communities.

🥤 Ekaose Mon-John Nwadiani of @van.suya – How one founder turned his mom’s Nigerian recipe into a market-ready drink, while scaling a food bank and community hub.

💼 Lisa Dahmani of @uxdesigninstitute – Why she left HubSpot, what makes a great CMO, and how UX education is shifting the marketing career landscape.

👉 These are just select lessons from full interviews — tune in for fresh insights on growing with purpose and leading with meaning.

🎧 Listen now on Spotify, Apple Podcasts, or your favorite platform 🔗 Link in bio!

☕ Learn more about Neza Coffee:

🌐 https://nezacoffee.com/

📍 Support Vansuya Food Bank:

🌐 https://vansuyafoodbank.org/

📧 [email protected]

🎓 Explore UX Design Institute:

🌐 https://www.uxdesigninstitute.com/

💡 Join us at The Momentum Spark! A high-impact networking event for marketers, entrepreneurs, and investors.

🎟️ Learn More: https://www.ignitionlab.ca/events

📑 Talk Sponsorship With Us https://calendly.com/marketingcornerpc/30min

💰 Start Investing with Addy! Sign up at addyinvest.ca and use referral ID MarketingCornerTalks to unlock enhanced AddyOne features after email verification.

✅ No expiry date—start when you’re ready!

In this episode of Marketing Corner Talks, Lisa Dahmani, CMO of UX Design Institute, shares her journey from a marketing coordinator to a Chief Marketing Officer.

She discusses her early passion for marketing, the importance of education versus on-the-job learning, and her significant growth at HubSpot.

Lisa emphasizes the transition from execution to management, her motivations for moving to a smaller organization, and her insights on the future of marketing, particularly with the rise of AI.

She concludes with valuable advice for aspiring marketers.

How do you scale a culturally inspired brand and make a difference in your community? In this episode, Ekaose Mon-John Nwadiani shares his journey from digital marketing to food entrepreneurship, discussing:

• Building a brand from scratch using storytelling & market insights.
• Breaking into Canadian retail stores with an ethnic product.
• Marketing strategies that helped his brand gain traction.
• How Vansuya Food Bank is providing 1,000 free meals in 2025.

📍 Support Vansuya Food Bank: 🌐 https://vansuyafoodbank.org/

📧 ⁠[email protected]⁠

🎧 Listen now on Spotify, Apple and/or RSS

💡 Join us at The Momentum Spark!

A high-impact networking event designed for marketers, entrepreneurs, and investors looking to grow, connect, and fund new opportunities.

🎟️ Learn More

https://www.ignitionlab.ca/events

📑 Talk Sponsorwhip With Us

https://calendly.com/marketingcornerpc/30min

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Sign up now on ⁠https://addyinvest.ca/about/membership/⁠ and use the referral ID "MarketingCornerTalks" when completing your profile after email verification to get access to enhanced AddyOne features*!

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#MarketingCornerTalks #Vansuya #Networking #NewWest #DouglasCollege

What does it take to build a socially responsible business from the ground up? In this episode of Marketing Corner Talks, Dave Keighron interviews Nadine Umutoni, founder of Neza Coffee, as she shares her incredible story of growing up in Rwanda and launching an ethical coffee brand in Canada.

Nadine dives into:

• The power of direct trade and ethical sourcing.
• Marketing strategies that highlight social impact.
• The Neza Foundation, supporting genocide survivors in Rwanda.
• Her future plans to expand Neza Coffee into shops and events.

🎧 Available on Spotify, Apple, and all major platforms.

💥 Want to hear more voices like Nadine’s? Join us on April 16, 2025, at The Momentum Spark, our podcast's marketing & networking event.

#NezaCoffee #MarketingCornerTalks #Entrepreneurship #SocialImpact #MomentumSpark