In this episode of Marketing Corner Talks, host Dave Keighron interviews Douglas College student Roesel Dansell about her experience participating in a contest focused on nonprofit marketing strategies for the Transit Museum Society. Roesel shares her background, the challenges faced by the nonprofit, and the innovative solutions she proposed to enhance community engagement and awareness. The conversation emphasizes the importance of experiential learning and offers valuable advice for students tackling real-world marketing cases.

Victoria Cowan, founder of WordPlay Creative, discusses her journey from academia to copywriting and content writing. She explains the difference between copywriting and content writing, highlighting that copywriting is focused on sales and conversions, while content writing aims to drive organic traffic and provide education. Victoria also explores the role of artificial intelligence (AI) in writing and emphasizes the importance of human intervention and storytelling. She offers advice for marketing students and small business owners, encouraging them to take action, try different approaches, and seek opportunities to gain experience. Listeners can reach out to Victoria through the WordPlay Creative website or LinkedIn.

In this episode of Business Talks, we sit down with Daniel Simpson, the founder of kamino Running based in Coquitlam, BC. Daniel shares his journey from a passion for running to launching his own running club, kamino Running. We discuss the importance of building a community-focused business, how his brand stands out in the competitive world of running clubs, and his creative marketing strategies. Tune in to hear how kamino Running is fostering community, promoting fitness, and creating a unique space for runners.

We had the pleasure of speaking with Jessica Brown, owner of The Refill Stop in New Westminster. Jessica shares her journey to opening her eco-friendly refill shop, where customers can refill home and body products while reducing packaging waste. She discusses the importance of sustainability, local sourcing, and building a community.

🌟 What Makes This Episode Special?

• Jessica's path to entrepreneurship and eco-friendly business.
• The Refill Stop’s focus on reducing plastic waste through refilling.
• Supporting local suppliers and promoting a sustainable lifestyle.
• Adapting the business to meet challenges, including COVID-19

We had the pleasure of speaking with Laura O'Reilly, the inspiring owner of Yoga at the Quay in New Westminster. She emphasizes the four paths of yoga and the importance of making yoga accessible to everyone. She also highlights the community-oriented nature of the studio and the importance of word-of-mouth referrals. Laura's approach to marketing is centered around being present in the community and creating a welcoming and inclusive space.

🌟 What Makes This Episode Special?

• Yoga should be accessible to anyone who wants to practice, regardless of their physical abilities or limitations.
• Yoga at the Key offers a variety of classes, both active and passive, to cater to different needs and preferences.
• The studio prioritizes creating a welcoming and inclusive community where individuals can choose what works best for their bodies.
• Word-of-mouth referrals and positive reviews are key to growing the studio's community.
• Laura focuses on being present in the community and building relationships rather than relying heavily on online marketing.

Andrea shares how she and her husband turned their love for board games into a community hub, offering a unique offline experience in a digital world. From navigating pandemic challenges to fostering a place where creativity and connection come first, this episode is packed with insights on entrepreneurship, community, and finding joy in tabletop fun!

🎧 Tune in to hear:

• The surprising journey from marine biology to board games
• How they survived opening a new location right before COVID hit!
• The power of a “third space” and why community matters now more than ever
• The secret to making your home THE place to be with awesome games

Don't miss out on this incredible story of passion, resilience, and the magic of gathering around a table

We’re thrilled to have Rich Patterson, former Marketing Manager at Roots Canada and current owner of PBJ Merch Corp, on the first Expert Talks episode of Marketing Corner Talks! 🎙️

Rich shares his incredible journey from small-town BC to making waves in the marketing world, including his experiences at Roots Canada and his transition to running his own successful business. From high-profile events to innovative marketing strategies, Rich's story is packed with insights that are sure to inspire.

🔹 Highlights Include:

• How Rich landed his role at Roots Canada and the impact it had on his career.
• Behind-the-scenes of marketing for major brands and the Olympic sponsorship.
• The challenges and triumphs of starting and growing PBJ Merch Corp.

Tune in to hear Rich’s story and get inspired!

Join us in this heartwarming episode of "Marketing Corner Talks" as we explore Kinder Books with its passionate owner, Anne Uebbing. Discover Anne's journey from Germany to Canada, the challenges of running an indie bookstore, and the innovative Read and Reward program that fosters a love for reading in local schools. Tune in to hear how Anne's dedication to children's literature and community engagement makes Kinder Books a beloved local treasure.

Highlights:

• The story behind Kinder Books and its focus on children's literature.
• Anne's journey and challenges as an indie bookstore owner.
• The Read and Reward program encouraging young readers.
• The importance of local authors and publishers.

Listen now and be inspired by Anne's love for books and community!

• In this heartwarming episode of Marketing Corner Talks, Dave Keighron sits down with Karima Jivraj, franchise partner and store owner of Bosley's in New Westminster, and the executive director of Pets Canada.
• Karima shares her inspiring journey from Kenya to Canada, and how her father's encouragement led her to open her own Bosley's store.
• She discusses the importance of community involvement, the challenges and joys of running a pet store, and her dedication to creating a welcoming space for pet owners and their furry friends.
• From hosting Bollywood-themed events to organizing pet safety classes, Karima's innovative approach and passion for pets shine through in every aspect of her business.
• Tune in to learn more about her unique strategies for fostering a pet-friendly community and her vision for the future of pet retail.

Join us in this enlightening episode as Sally Martin, founder of Valid Dreams Foundation, shares her inspiring journey of creating a more inclusive society.

Discover how Sally’s nonprofit tackles the pressing challenges of racism, discrimination, and social integration for newcomers in Canada.

Through personal stories and the foundation's community-focused initiatives, learn about the transformative power of connecting cultures and bridging social gaps.

Sally's commitment to fostering understanding and inclusivity shines a light on the potential for positive change in our communities.