Marketing is data - at least it's completely built around it.

But too often our data is letting down our marketing.

Big minds and great ideas abound, but it seems that often the data and the tools to handle it simply don't deliver the capability that marketers dream of and deserve.

That's why we actually need another podcast - one that will dig into the big ideas and details of unlocking the power of marketing data.

Introducing the marketing data flywheel.