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It’s like therapy—for B2B marketers. On Marketing Dilemmas, host Liam Bartholomew unpacks one big marketing headache at a time—with help from leaders who’ve been there, failed, and figured out what wo... more
FAQs about Marketing Dilemmas:How many episodes does Marketing Dilemmas have?The podcast currently has 101 episodes available.
October 15, 2024Demand generation and paid alignment for revenue growth with Cognism’s Senior DG Manager, Jamie Skeels and Senior Paid Acquisition Manager, Lee GannonCognism’s Senior DG Manager, Jamie Skeels speaks to Senior Paid Acquisition Manager, Lee Gannon about how their two teams - demand generation and paid - work together to drive business results. ...more42minPlay
October 01, 2024Laying the Groundwork: The Importance of Pre-Entry Marketing in New Regions with Liam Bartholomew, VP of Marketing at CognismDemand Generation Content Manager, Amy Collins speaks to VP of Marketing, Liam Bartholomew about Cognism's lessons expanding into EU countries. Specifically with regard to their experiences going sales-first, or marketing-first....more32minPlay
September 17, 2024Mastering Product Marketing with Josh Britton, VP of Product MarketingCognism's Demand Generation Content Manager Amy Collins chats to VP of Product Marketing Josh Britton about how Cognism's product marketing function has evolved with him leading the charge. They discuss the extensive research Josh has carried out to understand the state of play and the early successes Josh has achieved in his short tenure since joining Cognism. ...more39minPlay
September 03, 2024From Salesforce to Scaleup: Maura Rivera’s leadership transition to CMO at QualifiedCognism’s CMO Alice de Courcy speaks to Maura Rivera, former Marketing Manager at Salesforce, current CMO at Qualified about how this career path shaped how she leads her marketing team....more39minPlay
August 20, 2024First 160 days in seat as VP of Paid Acquisition at Cognism with Liam CollinsCognism’s DG Content Manager, Amy Collins speaks to Liam Collins who has been at Cognism for five months as the newly appointed VP of Paid Acquisition on how he has evolved paid strategy and team set up in his first 160 days....more28minPlay
August 06, 2024Creating Enterprise Demand with 1:one Account-Based Marketing with Demand Gen Lead, Tim Hughes and VP of Paid Acquisition, Liam CollinsCognism's Demand Gen Lead, Tim Hughes speaks to VP of Paid Acquisition, Liam Collins about how we have built our own ABM playbook at Cognism - specifically selecting and targeting our 1:one accounts to drive demand....more27minPlay
July 30, 2024B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy CollinsCognism’s Senior Demand Gen Manager, Jamie Skeels speaks to Demand Gen Content Manager, Amy Collins all about Cognism’s approach to what they term ‘big rock’ campaigns....more50minPlay
July 23, 2024How to ACTUALLY use AI in marketing to drive demand with Kyle Coleman, CMO at Copy.aiCognism’s CMO Alice de Courcy speaks to Kyle Coleman, CMO at Copy.ai about how marketers can effectively use AI to stay relevant and ultimately drive demand....more37minPlay
July 16, 2024Marketing to SMBs versus Enterprises using demand generation strategies with Demand Gen Team Leads, Tim Hughes and Joe MclaughlinCognism and Kaspr Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin get together to discuss the two very different approaches they have to take. Kaspr targeting SMBs and Cognism moving up market to target enterprises. How does this impact how they apply demand generation principles?...more33minPlay
July 09, 2024Adapting LinkedIn strategies to feed into create demand motions, with Brandon Redlinger VP of Marketing at Chili PiperCognism’s CMO Alice de Courcy, speaks to VP of Marketing at Chili Piper, Brandon Redlinger about how to create and implement a stand out LinkedIn strategy that helps to feed demand creation motions....more42minPlay
FAQs about Marketing Dilemmas:How many episodes does Marketing Dilemmas have?The podcast currently has 101 episodes available.