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Marketing Dilemmas
Marketing Dilemmas episodes
- Demand generation and paid alignment for revenue growth with Cognism’s Senior DG Manager, Jamie Skeels and Senior Paid Acquisition Manager, Lee Gannon
Cognism’s Senior DG Manager, Jamie Skeels speaks to Senior Paid Acquisition Manager, Lee Gannon about how their two teams - demand generation and paid - work together to drive business results.
42 min - Laying the Groundwork: The Importance of Pre-Entry Marketing in New Regions with Liam Bartholomew, VP of Marketing at Cognism
Demand Generation Content Manager, Amy Collins speaks to VP of Marketing, Liam Bartholomew about Cognism's lessons expanding into EU countries. Specifically with regard to their experiences going sales-first, or marketing-first.
32 min - Mastering Product Marketing with Josh Britton, VP of Product Marketing
Cognism's Demand Generation Content Manager Amy Collins chats to VP of Product Marketing Josh Britton about how Cognism's product marketing function has evolved with him leading the charge. They discuss the extensive research Josh has carried out to understand the state of play and the early successes Josh has achieved in his short tenure since joining Cognism.
39 min - From Salesforce to Scaleup: Maura Rivera’s leadership transition to CMO at Qualified
Cognism’s CMO Alice de Courcy speaks to Maura Rivera, former Marketing Manager at Salesforce, current CMO at Qualified about how this career path shaped how she leads her marketing team.
39 min - First 160 days in seat as VP of Paid Acquisition at Cognism with Liam Collins
Cognism’s DG Content Manager, Amy Collins speaks to Liam Collins who has been at Cognism for five months as the newly appointed VP of Paid Acquisition on how he has evolved paid strategy and team set up in his first 160 days.
28 min - Creating Enterprise Demand with 1:one Account-Based Marketing with Demand Gen Lead, Tim Hughes and VP of Paid Acquisition, Liam Collins
Cognism's Demand Gen Lead, Tim Hughes speaks to VP of Paid Acquisition, Liam Collins about how we have built our own ABM playbook at Cognism - specifically selecting and targeting our 1:one accounts to drive demand.
27 min - B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins
Cognism’s Senior Demand Gen Manager, Jamie Skeels speaks to Demand Gen Content Manager, Amy Collins all about Cognism’s approach to what they term ‘big rock’ campaigns.
50 min - How to ACTUALLY use AI in marketing to drive demand with Kyle Coleman, CMO at Copy.ai
Cognism’s CMO Alice de Courcy speaks to Kyle Coleman, CMO at Copy.ai about how marketers can effectively use AI to stay relevant and ultimately drive demand.
37 min - Marketing to SMBs versus Enterprises using demand generation strategies with Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin
Cognism and Kaspr Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin get together to discuss the two very different approaches they have to take. Kaspr targeting SMBs and Cognism moving up market to target enterprises. How does this impact how they apply demand generation principles?
33 min - Adapting LinkedIn strategies to feed into create demand motions, with Brandon Redlinger VP of Marketing at Chili Piper
Cognism’s CMO Alice de Courcy, speaks to VP of Marketing at Chili Piper, Brandon Redlinger about how to create and implement a stand out LinkedIn strategy that helps to feed demand creation motions.
42 min
About Marketing Dilemmas
From the publisher's feed
It’s like therapy—for B2B marketers. On Marketing Dilemmas, host Liam Bartholomew unpacks one big marketing headache at a time—with help from leaders who’ve been there, failed, and figured out what…
works.