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It’s like therapy—for B2B marketers. On Marketing Dilemmas, host Liam Bartholomew unpacks one big marketing headache at a time—with help from leaders who’ve been there, failed, and figured out what wo... more
FAQs about Marketing Dilemmas:How many episodes does Marketing Dilemmas have?The podcast currently has 111 episodes available.
April 09, 2024Running marketing experiments with Casey Hill, Senior Growth Manager at ActiveCampaignCognism's Global Head of Demand Gen, Fran Langam, speaks to Casey Hill, Senior Growth Manager at ActiveCampaign about the long list of experiments he has run. From podcasting to social amplification - we dive into it all!...more57minPlay
April 02, 2024What to do as a new Head of Marketing with Mary Keough Director of Product and Content Marketing at CoLab SoftwareCognism’s VP of Marketing, Liam Bartholomew speaks to Mary Keough Director of Product and Content Marketing at CoLab Software. One of Mary's viral LinkedIn posts covered what she was going to do as a new marketing leader. But how did this plan go, what would she do now - and what can new marketing leaders learn from her experiences? Listen to find out....more46minPlay
March 26, 2024Challenging the meaning of brand campaigns with John James, Founder of HybrencyCognism’s Senior DG Manager, Jamie Skeels speaks to John James, Founder of Hybrency about his view on brand marketing - and how lots of people are thinking about it wrong!...more44minPlay
March 19, 2024Brand strategy, budget allocation, and channel prioritisation with Pavel Teslenko Global Brand IMC Lead at Miro // ex-NikeGlobal Head of Demand Gen at Cognism, Fran Langham chats to Pavel Teslenko Global Brand IMC Lead at Miro about the intricacies of brand marketing, what we can learn from B2C companies and much more. Listen now!...more42minPlay
March 12, 2024Building demand through founder brand, podcasts and content with Mikkel Plæhn, Head of Demand at GrowblocksCognism’s Global Head of Demand Gen, Fran Langham speaks to Mikkel Plæhn, Head of Demand at Growblocks. What do you market when you don't have a product? Well... the founder, of course! This episode dives into the unique approach Mikkel and Growblocks founder have taken to building an audience....more37minPlay
March 05, 2024How to build B2B landing pages (that don’t suck) with Tas Bober, Founder of Delphinium SolutionsCognism’s Demand Gen Manager, Jamie Skeels talks to Tas Bober, Founder of Delphinium Solutions about the ins and outs of creating landing page experiences that actually get results!...more47minPlay
February 29, 2024Bonus episode: Measuring eBook campaignsIn the final episode of our eBook mini series, Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are talking measurements. If you're utilising eBooks under a new strategy with revised philosophy, how do you go about measuring success?...more13minPlay
February 27, 2024How to effectively deploy an ABM strategy for enterprise targets with Corrina Owens ex Gong enterprise ABM ManagerCognism’s Global Head of Demand Gen, Fran Langham interviews Corrina Owens, ex Gong enterprise ABM Manager and Chief Evangelist of Purple Cork. They cover when to use ABM, what tools are Corrina's favourite and much more....more41minPlay
February 22, 2024Bonus episode: nurture sequences post eBook content downloadCognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are back to chat eBooks for the penultimate episode in this mini series. In this episode, they're talking all things nurtures. ...more9minPlay
February 20, 2024How to effectively craft messaging for targeting different sizes of organisations with Anthony Pierri, Co-founder of FletchCognism’s Head of Product Marketing, Verche Karafiloska interviews Anthony Pierri, product marketing whizz and Co-founder of Fletch. They cover common mistakes to avoid, how often to be doing messaging work and how to go about messaging for different sized orgs!...more49minPlay
FAQs about Marketing Dilemmas:How many episodes does Marketing Dilemmas have?The podcast currently has 111 episodes available.