Marketing Dilemmas

Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew get together for a third episode in this mini series all about eBooks and long form content. In this episode, they discuss the best ways to distribute this content.

Cognism’s VP of Marketing, Liam Bartholomew chats to Ben Dutter, Chief Strategy Officer at Power Digital Marketing about one simple thing you can to do improve LTV, how to avoid the biggest mistakes Ben observes from agency life and much, much more.

Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are back to chat eBooks. This time, discussing why prioritising high quality content is the only way forwards when producing long form assets.

Cognism's Global Head of Paid, Canberk Beker speaks to Benevity's Director of Marketing, Amy Woodward about how to market a social impact product to a B2B market.

Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew get together to discuss their changed philosophy and mindset on producing eBooks and other long form content.

Cognism's VP of Marketing, Liam Bartholomew speaks to marketing whizz, Bill Macaitis about his experiences taking Zendesk to a $1.7B IPO, how to take a business up market successfully and how to test your ABM strategy is working.

Liam Bartholomew, Cognism’s VP of Marketing interviews Hubspot’s Director of Marketing (Media), Kyle Denhoff. They discuss what makes marketing media memorable, how to associate yourself with category entry points and effective strategies for staying front of mind.

Cognism's Global Head of Paid chats to Director of Demand Generation at UserGems about the secrets of running ABM plays at scale, creating a media engine and much more.

Cognism's Global Head of Demand Gen, Fran Langham speaks to Demand Gen Lead at Google, Steve Armenti about what demand gen means in the context of Google, how to get gifting campaigns within ABM right and lots more!

Cognism's Global Head of Paid, Canberk Beker interviews Edward Ford, Demand Gen Director at Supermetrics about measuring brand impact, running brand tests and using data to make the right marketing decisions.