Marketing Distilled

Paul Monroe is the Director of Marketing at Texas Motor Speedway and an Adjunct Lecturer at Southern Methodist University.

He spent a decade with the Dallas Mavericks, the last seven years as Vice President of Marketing and Communications. He started his career at Feld Entertainment, handling regional marketing and sales.

In this forty minute episode, we discuss:

Peter Van Steemburg is with ICM Partners’ International and Independent Film department, matching filmmakers and distributors. ICM Partners is one of the world’s largest talent and literary agencies with offices in New York, Los Angeles, and London. The agency represents creative and technical talent in the fields of motion picture, television, books, music, live performance, branded entertainment, and new media. Prior to that, he was VP of Acquisitions for Magnolia and Magnet Releasing.

Crystal Orren manages publicity and communications for Well Go USA Entertainment, a theatrical and home entertainment distribution label that specializes in bringing Action, Genre, and Independent films from the US and around the world, to North America, Latin America, Asia, and Europe. (And yes, she happens to be married to your host.)

In this thirty minute episode, Peter, Crystal and I discuss:

Hugh MacLeod is cofounder and creative director of Gapingvoid, a consultancy that helps companies like Microsoft, Zappos, Rackspace, Goldman Sachs, and Roche Pharmaceuticals challenge and change culture with a methodology that uses cynically hopeful business art to articulate Lean Six Sigma methodologies in visceral, emotional language.

He has written three books: Ignore Everybody: and 39 Other Keys to Creativity; Evil Plans: Having Fun on the Road to World Domination; and Freedom is Blogging in Your Underwear.

In this hourlong episode, Hugh and I discuss:

Vinny Minchillo, principal at Glass House Strategy, is a top Republican political advertising consultant, having led efforts for Rick Perry, Mitt Romney and George W. Bush. He is also a lawn mower racer; an award-winning novelist; a Wheel of Fortunewinner and a vintage typewriter enthusiast.

Having started his career in brand marketing for the likes of Subaru and JC Penney, he has taken a candidate’s name recgonition from 17% to 85% in a single ad, introduced the world to Joel McHale, and has been called “false and foolish” by the Chinese News Agency.

In this 38-minute episode Vinny and I discuss:

He’s the principal at Local Onliner, has done pioneering research and strategic consulting in hyperlocal, vertical media, loyalty, promotions, and telecom. He is a frequent speaker on digital marketing trends and publishes a must-read blog for national marketers who sell locally.

In this 34-minute episode Peter and I discuss:

This episode originally appeared on Rainmaker.FM

When people talk about companies who “get” content marketing, big names like GoPro, Marriott, and Ikea tend to dominate the conversation. But while all of these were represented by finalists in the Content Marketer of the Year awards from the Content Marketing institute, it was Vishal Khanna of Wake Forest Innovations who brought home the prize.

That’s not surprising when you consider the results of their content marketing efforts:

In this episode Vishal Khanna and I discuss: