This week Rob and Jonny speak with Jonny Longden who heads up the conversion team at performance marketing agency, Journey Further - Working with renowned brands such as Krispy Kreme, Virgin money and Sports Direct.

They dive into the topic of Conversion Rate Optimisation (CRO) and cover such topics as Jonny's top tips, the best tools to use, split testing and how CRO has shifted with recent marketing advancements.

This week Rob and Jonny discuss some of the common challenges faced by marketing departments in the workplace and how to remedy these.

We cover topics such as Stakeholder buy in, small budgets, gig workloads, working with other departments, keeping up with trends and just simply being misunderstood.

In this episode Rob and Jonny discuss how to prepare and ace a marketing interview.

With their years of experience of not only being interviewed but as Head of departments actually interviewing candidates they know what to expect at a marketing interview including:

• Top tips to prepare for an interview and how to sell yourself during the interview
• Common questions that are asked and how to answer them, what the questions actually mean and the answers that the interviewer is expecting.

In this episode we talk to Chris Nawrocki, eCommerce Growth Director from Heur.

We dive deep into digital marketing in 2021. How COVID shaped it, emerging platforms, advice for SME's and a discussion around data privacy changes and how they will impact online selling.

How new and existing social platforms like TikTok are being used very effectively in marketing, and as we are all being bombarded with advertising wherever we turn is this leading to audience fatigue.

This show is one you do not want to miss.

Episode 4. Rob and Jonny discuss advertising and PR campaigns. The Good the Bad and the Ugly.

They talk about their favourite adverts and campaigns over the years and the one which either they didn't like or were just totally inappropriate and bombed.

Episode 3, Rob and Jonny discuss the social media calendar as published on Bulldog Digital Media.

The talk about the days in the calendar that they would love to work on a marketing campaign for and discuss funny days, pointless days like 'spreadsheet day' ones which are hard to market like 'Tax Day' and their very favourite days.

Join them as they discuss the social calendar 2021.

Resources: http://bulldogdigitalmedia.co.uk/blog/social-media-holidays-calendar-2020/

Jonny and Rob return for episode 2 of the Marketing Dribble Podcast and this time they discuss their top marketing tips and these are definitely not the usual ones discussed by marketers.

Top Tips:

1. Make sure you qualify what you are going to do before you do it.
2. Test Test and Test.
3. Refine what you are doing.
4. Website audit - Mobile first.
5. Scrap your to-do list.
6. Keep up to date.

Bonus Tip:

• Make Assumptions
• Mindmeister.com - Mind maps

Jonny Kenyon and Rob Boyle are professional marketers and have come together on their first podcast to discuss all things marketing.

On this very first episode they both talk about their favourite marketing tools they use in their day to day jobs and also give some tips and advice and why they use the chosen software and how you can make the most of these great tools.

Tools:

Google Data Studio

Keyword Tools (Google Keyword Planner, Google Search Console, Moz Keyword Explorer, Ubersuggest, SEM Rush)

Google Search Console (Impressions and Queries)

CRO Tool (Hotjar, Crazy Egg)

Developers.Google - Website page speed audit

Asana - Project management tool

Bonus tools:

Awarescan.com - Checking website for spelling mistakes

Stock photo software (Royalty free) -

rawpixel.com

pixabay.com

barnimages.com

designspiration.com

dreamstime.com

burst.shopify.com

gratisography.com

imagesource.com

negativespace.co

picjumbo.com

unsplash.com

pexels.com

fontawesome.com- Good for icons

fontmeme.com - Free fonts that you can use commercial