Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Listen as Rhea Allen is joined by Brooke Lacy, one of Idaho’s most successful Entrepreneurs and Podcast hosts! In this podcast, you will gain insights on how to best grow and maintain your network, becoming a success as an entrepreneur as well as overcoming challenges to better yourself. Take a listen!Podcast notes: 

Intro - 00:00 

Host Rhea Allen - 00:18 

Welcome, Booke Lacy - 00:35 

About Brooke - 00:41 

Jayla Digital - 01:10 

Brookes beginning - 02:30 

Living in Idaho - 04:38 

Working for Albertsons Tech Support - 05:28 

Starting Tech Savy - 06:18 

Generating Business - 08:32 

Accelerating Word of Mouth - 11:36 

Keys to Networking - 12:23 

Mentors - 13:20 

Ideal Clients in the Tech World - 15:40 

Designing Mobile-First - 20:30 

Mental Wellness Life Podcast - 24:22 

Overcoming Challenges - 29:58 

Being an Entrepreneur - 36:05 

Closing Remarks - 42:38 

Thank You - 42:58

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We did a “pod-swap” with Matt Dietz, his podcasts are called “Simply Explaining Insurance,” and “None of My Business” and we interviewed each other and recorded it all in one session together. Take a listen and learn! We discuss everything from entrepreneurship, to marketing, and how podcasts are a great way to market your business and seek new business by interviewing people to sharing stories and swapping insights, information, and ways to build your brand and bottom line! Take a listen! 

Podcast notes: Intro - 00:00 

Host Rhea Allen - 00:18 

Welcome, Matt Dietz - 00:40 

About Matt Dietz - 00:45 

Matts Insurance Business - 02:00 

How to make Insurance Appealing - 02:22 

Matts Podcast (Simply Explaining Insurance) - 02:37 

How podcasting has helped Matts business - 04:38 

Matts Personal Podcast - 05:21 

Working Outside of Idaho - 08:24 

How Matt got to Idaho - 09:40 

Idaho Growth - 10:20 

How Matt Generates New Business - 11:38 

Referrals - 12:20

Standing out from the Competition - 14:15 

Running a Business - 15:30 

Favorite Book - 17:00 

Marketing and Technology - 19:50 

Ideas of the Future - 22:40 

Cultivating Online Reviews - 28:40 

Learn about Rheas’ Business - 35:00 

The early days of Peppershock - 35:44 

Hybrid Agency Trailblazers - 39:30 

Social Media - 41:00 

How to best Market to Consumers - 42:24 

2020 Marketing Trends For The New Year - 42:36 

How to know what people will respond to - 46:19 

The Peppershock Crew - 49:54 

Tips for acquiring new Business - 51:20 

Peppershock Small Business of the Year - 55:20 

What do you love about what you do - 56:38 

Culture and Brand Camp - 58:55 

Rhea’s Book - 1:00:30 

Storytelling and Word of Mouth - 1:02:43 

Future of Peppershock - 1:08:38 

Thank you, Mark Dietz - 1:11:55

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Listen as Rhea Allen is joined by Stacy Ennis a renowned author, creative consultant, individual writing coach, and ghostwriter! In this podcast, you will get great advice on tools and workshops helping you in becoming an author, how to market yourself through your writing as well as learn about building your personal brand through books!Take a listen! 

Podcast notes: 

Intro - 00:20 

Welcome, Stacy Ennis - 00:35 

About Stacy Ennis - 00:45 

Training and helping future Authors - 01:16 

Ted X talk - 02:15 

Writing her book: Growing Influence 04:35 

How the book has changed her life - 06:13 

What books can do for you - 06:50 

Growing Influence - 09:04 

The success of her book! - 10:00 

Finish That Book: an online course - 12:08 

Stacys next book - 13:48 

Workshops - 15:32 

Training through Next Level Women Leaders - 16:49 

Building your personal Brand through books - 17:23 

Rhea's experience working with Stacy - 19:53 

Cultivating daily habits - 22:22 

Otter.AI - 22:39 

Closing remarks - 26:00 

How to contact Stacy - 26:35 

Thank you, Stacy - 26:44

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Listen as Rhea Allen is joined by Christian Kilpatrick from Brick6 Creative! In this podcast, you will learn how Christian Kilpatrick has created his business and the steps in which networking, teambuilding, word of mouth, and more have helped him in creating a unique and successful business. Take a listen! 

Podcast notes: Intro - 00:20 

Welcome in Christian Kilpatrick - 00:28 

About Christian Kilpatrick - 00:38 

HealthWise and what is it - 3:05 

Where Brick6 Creative came from - 4:02 

What is Brick6 Creative - 5:39 

Behind the Legos - 11:15 

Listening and Communication tips - 14:46 

PO Statements - 16:45 

Starting a business in 2019 - 18:10 

Epic Team Building Workshops - 19:48 

Branding and creating a presence for Brick6 - 21:07 

Focusing on LinkedIn and Social Media - 22:18 

Creating a meetup group - 24:05 

Keys to Networking - 24:45 

Being an ambassador for your business - 25:52 

Word of Mouth Advertising - 27:35 

Final Thoughts - 30:00 

Thank you, Christian Kilpatrick - 30:30 

Contact Info - 30:40

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Q & A with Genny Heikka | Marketing Expedition Podcast by Rhea Allen, CEO, Peppershock Media

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Welcome back our President and CEO Rhea Allen as she takes a deep dive into Her Story and how she came to be an innovative and valuable leader not only at Peppershock but in the community! 

Welcome Rhea Allen - 00:17 

Early years - 00:57 

Channel 6 News Intern - 01:50 

TV production for Channel 12 - 02:29 

Meeting Drew - 04:06 

Moving to Seattle - 04:44 

Starting Peppershock - 05:42 

Full time at Peppershock - 08:12 

First son Emerson! - 09:25 

Peppershock team - 10:01 

Downtown Nampa Office - 10:47 

What Peppershock does - 11:54 

Rheas background - 13:13 

Fun, Fame and Fortune - 17:54 

Peppershcock values - 19:18 

Taking risks - 20:34 

Overcoming challenges - 21:54 

Summary - 25:40 

Contact us/ more info! - 27:53

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Listen as Rhea Allen is joined by Dave and David from Small Business Development Center (SBDC). In this podcast, you will learn more about transforming your companies culture as well as Dave and Davids's expertise. Take a listen! 

Welcome Rhea- 00:19 

Welcome in David and Dave- 00:26 

David and Dave introduce SBDC - 01:12 

How do you grow your brand through Marketing - 03:17 

Business model canvas - 05:00 

Lean essentials sprint class - 11:28 

Business succession rates - 13:59 

SBA Emerging leaders program - 15:14 

Who does the SBDC help? - 17:54 

Federal agencies giving grants for Idaho tech companies - 18:50 

Dave and David Podcast - 22:24 

SBDC success story - 26:42 

How to contact SBDC - 31:17 

Final Words - 32:00 

#Business #Culture #Brand #Peppershock #Media #Advertising #Podcast #Dave&David #Marketing #SBDC

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Listen as Rhea Allen is joined by Ron Price, Founder of Price Associates. In this podcast, you will learn more about transforming your companies culture as well as Ron Price's expertise. Take a listen! 

Welcome Ron - 00:42 

What inspires a Chief Culture Officer - 01:26 

Helping leaders reach their full potential - 03:08 

Working around the world - 06:15 

Marketing is about Impressions - 08:24 

Books are business cards - 09:13 

Passing the baton - 14:53 

Using assessments in your business - 16:11 

Why people do what they do? - 19:33 

The Price Associate team - 22:44 

The Complete Leader program - 25:42 

Ron Price, Author - 30:12 

Final words - 34:02

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Listen as Rhea Allen is joined by Ron Price, Founder of Price Associates. In this podcast, you will learn more about the Culture and Brand Camp event as well as Ron Price's expertise. Take a listen! 

Podcast notes: 

Going back aways - 00:35 

History of Price Associates - 01:23 

Price Associates around the World - 02:25 

Nampa, Idaho roots - 03:46 

Culture and Brand Camp - 05:08 

What to expect from Ron - 05:46 

What your clients are looking for - 07:20 

Who's speaking at the Culture and Brand Camp - 08:32 

Importance of Branding - 09:22 

Behavior style - 12:23 

Working with a new client - 14:02 

Working with leaders - 15:00 

New cohort's in Boise - 17:10 

Ron Price, Author - 18:45 

What's next? - 22:40 

Culture and Brand Camp info - 23:48

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Listen as Rhea Allen is joined by Melissa DeLuca, founder of DeLuca and Willow. In this podcast, you will learn how Melissa DeLuca uses her knowledge and passion to help others. Take a listen! 

Podcast notes: About Melissa DeLuca - 00:35 

Integrative sales - 3:36 

 People and process - 5:13 

Google Culture - 6:08 

Why Idaho? - 8:57 

HR executive - 10:00 

Coaching - 10:58 

Peppershock pow wow, P2 values - 12:30 

Transition coaching - 14:12 

Stalled or stuck - 15:54 

Job found you, career itchy feet - 16:06 

Transition or transformation -16:28 

Mindset - 26:57 

Power of the breath - 27:34 

Marketing strategies, building brand - 18:59 

Social media, I am the brand - 20:53 

Online presence, consistent - 22:04 

Focusing on LinkedIn - 23:48 

Testimony - 24:26 

Referrals - 25:43 

Contact information - 27:13 

Willow! - 27:40

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