Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Listen as Rhea Allen is joined by Melissa DeLuca, Founder of DeLuca and Willow. In this podcast, you will learn more about the Culture and Brand Camp event. Take a listen! 

Podcast notes: 

A little about Melissa - 00:59 

Brand experience - 5:50 

DeLuca and Willow - 6:55 

Creative Process - 9:10 

Newmarket - 10:22 

Looking forward to Culture and Brand Camp - 11:33 

Transformation of work - 12:25 

Greatest influence - 10:42 

Culture and Brand Camp information - 14:45

Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Leslie Brown, with Cumulus Media. In this podcast, you will learn how Leslie uses her knowledge and passion to help small businesses with their local advertising campaigns. Take a listen! 

Podcast notes: 

About Leslie Brown - 00:32 

 Why does radio work? - 1:28 

Radio research - 2:36 

The high rate of return - 4 keys of advertising - 3:09 

Consistency - 6:01 

Consistent and concise - 8:34 

Media in different ways - 10:15 

Call to action examples - 10:49 

How to be more creative - 12:43 

Jingle - 14:43 

Successful Campaigns - 15:34 

Words of wisdom - 24:26 

Tell us what you want - 26:15

Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Kirsten Holmberg, Public Speaking coach. In this podcast, you will learn how Kirsten Holmberg uses her knowledge and passion to help others feel confident and comfortable with public speaking. Take a listen! 

Podcast notes: 

About Kirsten Holmberg - 00:53 

What does it take to be a TedX Boise speaker? - 1:58 

Clients - 3:11 

Public speaking coaching location - 5:56 

Coaching executives - 7:54 

Slide presentation - 8:33 

Idaho Speakers Bureau - 11:15 

Ability to communicate - 13:53 

Public speaking tips - 15:48 

Corporate clients - 19:24 

Communicating with executives - 22:05 

Contact -24:32 

Coaching sessions - 25:19 

Why do you do what you do? - 26:34

Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Pete Butler, Business Appraiser and Founder of Valtrend. In this podcast, you will learn how Pete Butler uses his knowledge to value privately held companies. Take a listen! 

Podcast notes: 

How Valtrend got started - 1:05 

What goes into valuing a business? - 1:45 

ESOP - 3:22 

Litigation support - 3:56 

Understanding the value of a company - 5:15 

Steps to take to increase the value of the company - 6:08 

Recurring Revenue - 7:53 

Marketing perspective (selling a company) - 8:26 

Ownership of business building, risky? - 11:06 

Process of company evaluation - 13:01 

Privately owned businesses vs. publicly owned businesses - 15:21 

Mergers and acquisitions -17:19 

Exiting strategies -18:47 

What makes a company valuable - 20:12 

Culture value - 22:38 

Examples of evaluations - 23:31 

Recommendations - 25:15 

Contact - 26:10

Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Joe Mikitish, CEO of Sen Technology and Kerdos. In this podcast, you will learn how Joe uses his knowledge and determination to help companies with the IT help that they need for their business to thrive. Take a listen! 

Podcast notes: 

Who is Joe Mikitish? - 1:06 

Marketing Needs Assessment - 4:37 

Kerdos - 5:00 

Follow up - 7:22 

Culture-Driven - 8:19 

Long-distance culture in a company - 9:06 

Incorporating Kerdos into your company - 11:31 

Story Telling - 13:09 

Why businesses fail - 15:07 

Selling one thing vs. all of it - 16:27 

Clients - 17:58 

Marketing Assessment Success Story - 19:55 

Word of mouth - 26:00 

Words of wisdom, brand, and bottom line - 24:10 

Contact Joe - 24:48

Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Allison Cunningham, Vice President of Client Relations and Partner of Talent Spark. In this podcast, you will learn how Allison Cunningham uses her passion and knowledge to help companies find the talent that they need to help their business thrive. Take a listen! 

Podcast notes: 

How Allison Cunningham got started - 1:02 

What makes a business - 2:54 

Who is Talent Spark? - 4:43 

Passive candidate - 6:30 

Hiring local - 8:00 

Behavioral-based interviews - 8:43 

Hogan Assessment - 9:24 

Technical assessment, Idaho Department of Labor - 10:42 

Talent Spark clients - 11:12 

Employee branding - 14:07 

Levels of hire - 18:12 

Recruiting Process Outsourcing (RPO) - 19:32 

The benefit of hiring a recruiter (salespeople) - 20:30 

Tips, tricks and tools on employee culture - 23:28 

Recruiting is a business decision - 26:30 

Other resources - 28:44

Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Genny Heikka Personal Branding Expert | CEO of Her Team Success. In this podcast, you will learn how Genny Heikka uses her Marketing and Business background to help women and corporate CEO’s understand the importance of their Personal Brand. Take a listen! 

Podcast notes: 

• What makes Genny Heikka an expert in Personal Branding – 1:00 

•Personal Branding – the tree analogy- 3:25 

•Company brands and Personal Brands - 4:35 

•How Genny engages with people -6:07 

•The four phases of Personal Branding-7:16 

•Find your passions. Don’t fake them - 8:20 

•How long does it take to go through the 4 phases? – 10:23 

•What are some of the things you work through in your company workshops? - 11:29 

•The benefits of discovering your strengths and weaknesses -16:00 

•What are the benefits of having a coach? - 19:07 

•Does the coach have a coach? - 20:22 

•History of “LIFT” (Live, Inspired, Fearless, Thriving) an annual conference held in January - 26:10 

•Liftedhigh.org for more information about LIFT- 27:32 

•Where do you see yourself in 5 years? – 27:53 

•Advice, tips and tricks - 32:20 

•Other resources – 34:16

Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen CEO of Peppershock Media talks about a Marketing Needs Assessment. In this podcast, you will learn what a Marketing Needs Assessment is and why you need one. Take a listen! 

Podcast notes: 

•What is a Marketing Needs Assessment? – 1:29 

•All entities including Non-Profits need an assessment - 2:23 

•Needs assessment process - 3:27 

•Examples of what a Marketing Needs Assessment can uncover – 5:10 

•SWOT analysis -6:24 

•Surveys, Interviews, and Focus Groups- 6:36 

•Data Interpretation – 7:20 

•Summarized analysis of our findings- 7:45 

•The importance of a third party analysis – 8:20 

•Example of how to use the data to provide opportunities - 8:48 

•Identifying your strengths and weakness to help set your goals - 10:18 

•Identify your primary target audience through an Empathy Map – 11:00 

•Top of mind awareness - 12:15 

•Surveying your current customers and use them as examples– 13:21 

•Bleach analogy – 14:24 

•Identify your objectives – 15:43 

•Tactics for reaching your audience - 16:02 

•Setting the stage for customer acquisition costs/lifetime value - 16:41 

•Is your strategy working or do you need a course correction? – 16:54 

•Marketing automation and tracking - 17:35 

•Helping you think through your strategy and tactics - 18:34 

•Implementation process, how we can help - 19:55 

•Prioritizing 21:12 

•Other resources – 22:35

Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Drew Allen, Principal | Creative Director of Peppershock Media. In this podcast, you will learn how Rhea and Drew use Marketing Audits to create winning strategies for their clients. Find out how Peppershock Media uses an arsenal of tools to help clients discover what’s working and what’s not in their current marketing strategy. Client, Bill Klevenberg, CEO of Mobility Helpdesk speaks to the value he received from his Marketing Audit. Take a listen! 

Podcast notes: 

•What we cover in a Marketing Audit – 1:51 

•Looking at your Marketing Strategy – 2:14 

•Why looking at your audience is important – 2:52 

•Empathy maps, putting thought into your target audience – 3:59 

•Are you speaking to your target audience? – 4:54 

•Why we do the Stop, Start, Keep exercise – 5:26 

•Determine your goals- why are you doing what you are doing? – 5:53 

•Looking at the Lifetime Value and Customer Acquisitions cost – 7:18 

•Tools that gauge Lifetime Value and Customer Acquisitions costs – 8:39 

•Measure what you treasure – 10:50 

•What’s working well – 12:13 

•Working together as a team – 14:00 

•Client Bill Klevenberg, CEO from Mobility Helpdesk speaks to the value he received from his Marketing Audit – 15:14 

•The importance of a Marketing Audit or Needs Assessment when collaborating with your business – 17:39 

•Marketing is like building a house, you need a plan – 21:36 

• If you want more information about our Marketing Audits – 23:31 

•Other resources –23:58

Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Chris Taylor, CEO of Fisher's Technology. In this podcast, you will learn how he helped Fisher's Technology quadruple in size and gain many awards including "Idaho's Best Places to Work." Find out who Chris Taylor is and how he helped lead Fisher's to success. How do happy employees create happy customers? Take a listen! 

Podcast notes: 

Who is Chris Taylor? - 1:02 

How Chris turned Fisher's around - 3:14 

Things that have contributed to the growth and success of Fisher's - 5:11 

The expansion of Fisher's - 6:25 

How Fisher's hires the right people to fit their company culture - 7:40 

How to tell when it's not a good fit! - 9:42 

What are someday goals? - 11:08 

How Fisher's creates fun in the workplace - 11:45 

Business after hours - 13:25 

Idaho's Best Places to Work - 14:08 

What to expect when you become a client of Fisher's - 15:40 

Problems are opportunities to make it right - 17:40 

Chris Taylor's favorite moments at Fisher's - 18:25 

Culture & Brand Camp - 20:45 

Like what you hear? Meet Chris Taylor at our Culture & Brand Camp! Sign up today at www.peppershock.com/events.

Hosted on Acast. See acast.com/privacy for more information.