Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Are you an ecommerce owner struggling to come up with content ideas? If  you get easily burnt out or stressed or the idea of coming up with another social post is daunting, then today’s episode is for you.

Jessica highlights the seven cutting-edge content strategies your eCommerce business needs that are perfect for boosting engagement and sales in 2025. You’ll hear what types of content are expected to grow next year, where it’s most valuable to spend your time & more. 

You'll walk away knowing: 

• What types of content are worth your time & energy 
• Which types of content provide you the best return 
• What tools will help make creating content easier

If you're ready to go into your 2025 content with strategy and the knowledge of knowing you will gaini more customers, then start listening now!

Resource Links: 

1. Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!
2. Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected]

Follow on Instagram:
@2pmmarketing

Learn more at:
www.2pmmarketing.com

Did you know acquiring a new customer costs 5x more than retaining an existing one & that repeat customers spend 30 - 67% MORE per order than new customers?
 
In this episode, Jessica dives into why it is so important to have a strategy to build repeat customers. In this episode, you'll learn 5 strategies to transform one-time customers into loyal, repeat buyers. 

So if you find yourself asking: 

• How do I get customers to come back? 
• How can I utilize email marketing to build repeat customers?
• What's the best way to build brand loyalty?
• How to increase customer satisfaction?

then this episode is for you! You'll walk away knowing everything you need to do know about building customer loyalty. 

Resource Links: 

1. Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!
2. Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected]

Follow on Instagram:
@2pmmarketing

Learn more at:
www.2pmmarketing.com

Welcome to Marketing for eCommerce Mompreneurs, where we share actionable tips to help you grow and optimize your eCommerce business. With Black Friday and Cyber Monday (BFCM) just around the corner, we’re here to help you navigate the busiest shopping days of the year.

In today’s episode, we’re diving into what NOT to do during your BFCM sale. Whether it’s maximizing sales, avoiding customer headaches, or setting your Q4 up for success, this episode is packed with tips to help you avoid costly mistakes and come out on top this holiday season.

If you're wondering: 

• How to optimize your store for Black Friday Cyber Monday?
• What needs updating for the biggest sales of the year?
• How to turn BFCM customers into repeat customers? 
• How to ensure that your Black Friday Cyber Monday sale runs smoothly 

Listen to this episode and follow these tips to set yourself up for a successful Q4.

Follow on Instagram:
@2pmmarketing

Learn more at:
www.2pmmarketing.com

Whether you’re just starting with landing pages or looking to refine them, this episode is packed with practical advice to help you create pages that truly convert. Join Jessica as she shares proven tips to boost your eCommerce sales, optimize ad spend, and enhance customer engagement.

In this episode, we’re diving into one of the most powerful tools for increasing conversions and maximizing the return on your ad spend: landing pages. Jessica Howard, CEO of 2PM Marketing and expert in data-driven marketing, breaks down why a well-designed landing page can mean the difference between a visitor and a customer, with conversion rates often above 5% compared to the average 2-3%. Whether you’re new to landing pages or looking to optimize, this episode covers actionable strategies to create pages that convert.

If you're wondering: 

• How to build an effective landing page?
• What the difference between a product page and a landing page is? 
• How to write landing page copy that converts? 
• How to get the most out of your advertising spend? 

Then start listening now!

Resource Links: 

1. Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!
2. Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected]

Follow on Instagram:
@2pmmarketing

Learn more at:
www.2pmmarketing.com

Ready to use analytics to unlock your business’s potential? Join Jessica in this episode to learn how to harness the power of data, optimize your marketing, and scale your eCommerce brand—all while balancing life as a determined mompreneur!

Data isn’t just numbers; it’s insight into your customers’ behaviors, preferences, and habits. We discuss how tracking this data can:

• Help you stand out from the competition
• Inform your marketing decisions to be more strategic and customer-focused
• Eliminate guesswork, allowing you to prioritize the content and channels that resonate most with your audience

If you're ready to start building an online brand, then you need to listen to this episode. 

Resource Links: 

1. Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!
2. Want to connect with Jessica? Send her a DM on Instagram or send her an email at [email protected]

Follow on Instagram:
@2pmmarketing

Learn more at:
www.2pmmarketing.com

Are you ready to grow your eCommerce business with data-driven marketing strategies while also being a determined mom? Then you will want to listen to the brand new podcast, “Marketing Strategies for eCommerce Mompreneurs” -  the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies. 

Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs. 

If you’ve ever asked yourself:

• Why my store isn’t earning more 
• why your ad isn’t performing
• why your emails aren’t being opened
• why you have site visits but no conversion or 
• Why are my customers finding my site from this referral source 

This is the show for you! 

We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship. 

Follow on Instagram:
@2pmmarketing

Learn more at:
www.2pmmarketing.com

Welcome to the Marketing for eCommerce Mompreneurs podcast where we’ll discuss actionable tips for eCommerce marketing, analytics, content creation and more - all tailored for mompreneurs determined to succeed in both life and business.   I’m Jessica Howard I own 2PM Marketing where I serve as a marketing strategy coach foreCommerce businesses,  fellow mompreneur and podcaster . I’m a mom of 2 boys who has spent the last 15 years in the marketing industry and the last 6 years in the eCommerce marketing space helping store owners grow their business through data-driven marketing strategies. I am a data nerd who loves to research and find what’s working and what’s not for eCommerce stores. You will learn what marketing data is important to analyze, how to incorporate your sales, customer and social media data into your marketing strategy that drives revenue, brand visibility and business growth. This podcast is your framework for eCommerce marketing that works!

If you’ve ever asked yourself:

• Why your store isn’t earning more 
• why your ad isn’t performing
• why your emails aren’t being opened
• why you have site visits but no conversion or 
• Why your customers are finding your site from this referral source 

This is the show for you! 

Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship. 

Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone. 

New episodes of Marketing for eCommerce Mompreneurs are released every Thursday! Follow along on Instagram @2pmmarketing and at 2pmmarketing.com. 

Follow on Instagram:
@2pmmarketing

Learn more at:
www.2pmmarketing.com