Marketing for Humans

I’m Christina Frei, and I’m a marketing consultant for solo business owners, creator of Innate Marketing Genius archetype system, and author of the Generosity Practice Book: 40 Days to Unstoppable. I help you become the compelling expert of your field, so you can get great clients by being you.

Today’s episode is a panel of 3 coaches, including a life coach, a relationship coach, and a business coach.  These are seasoned professionals who are going to share their secrets of what’s working in their marketing. Call this a marketing field study of sorts. I invite you to check in with yourself on what resonates, instead of thinking you have to do it all. Marketing is always a test to see what works after all.  Let’s hear from our panel.

Discover your marketing archetype.

Panelists:
Elaine Blais
Kim Dawson
Susan Trotter

I’m Christina Frei, and I’m a marketing consultant for solo business owners. My focus is helping my clients become the compelling expert of their field, where they get great clients by being who they are.

Today’s episode is with Product-Based Service professionals. These folks serve their clients thoughtfully, but with a product in the mix. Our three guests are at different phases in their business, so you’ll some insights into what’s working for specific business needs. We do a good ole fashioned field study, and check in on what’s working. So sit back and be inspired for your own marketing.

Tell a better brand story: Discover your marketing archetype.

Panelists:
Becky Suciu, Furniture Re-finisher
Mary McRae, J. Hilburn Associates
Lolli Leeson, Juice+, Tower Garden, and Health Coach

Hello. I’m Christina Frei, and I’m a marketing consultant for solo business owners. My focus is helping clients become the compelling expert of their field, where they get great clients by being who they are.

Today’s episode is a wellness and transformational professionals marketing field study , where I speak with 3 business owners who are great at what they do. Each one shares  what’s actually working, which is the opposite needing to do 10 strategies and hoping for the best.  Not sustainable.   So let’s stop and check in with some experts. I personally would LOVE to have have cracked all the cool new marketing apps, but I’ve built my business on studying what works.  Let’s hear from these transformational professionals and understand what’s working for them so that you can make better choices with your own marketing.

Discover your marketing archetype.

Panelists:
Lisa Dahl
Heather Maguire
Lauren d'Agostino

I’m Christina Frei, and I’m a marketing consultant for solo business owners. My focus is helping my clients become the compelling expert of their field, where they get great clients by being who they are.

Today’s episode is a real estate marketing field study, where I speak with 3 agents who are great at what they do.  It’s so easy to chase the marketing shiny toy, and there’s always urgency to try something new to get more clients.  But it’s not sustainable to do it all,  so we’re going to stop for a second, and check in on what’s working, in particular for these experts.  I too can get enamored by marketing ideas and take a bunch of  programs to solve this, but I’ve built my business on studying what works.  Let’s hear from these real estate professionals and understand what’s working for them so that you can make better choices with your own marketing.

Discover your marketing archetype.

Panelists:
Maura Allard
Christine McCarron
Carey Gatto

Marketing for Humans: Bringing the Human Back into Marketing.
Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.

Season 5: Marketing Hotseats

I decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. 

Today we meet with Brooke Adams Law, writer, writing coach, and now book coach based in Stratford, CT. Brooke wrote a powerful devotional for Advent which I followed with friends last December. It was down-to-earth and yet beautifully inspiring too. Brooke’s novel Catchlight, won the Fairfield Book Prize in 2019 and is available on Amazon.  She is now turning her attention to helping other writers create their books.  From a marketing perspective, Brooke is an Adventure Guide, where sees what's possible for others and lives my example. Let’s talk to Brooke, learn about her work, and come up with some ideas for her marketing that are right for her. 

Meet with Christina

Brooke Adams Law 

Marketing for Humans: Bringing the Human Back into Marketing.
Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.

Season 5: Marketing Hotseats

I decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. 

Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire. 

Today I’m doing a Marketing Hotseat with Sarah Prescott, a dog trainer based in Wenham, MA.  Sarah has helped me train my own Norwich Terrier, and it turns out that she raised puppies at the  Guide Dogs for the Blind in California. There,  she gained deep satisfaction in teaching young pups to grow into well-socialized Guide Dogs. After tons of research and testing, Sarah has her own method, where it’s all about personal discipline and leadership absolutely essential to train a dog effectively.  Sarah is a Celebrator, which means she wants to bring the good life to others and does so with her own special flair. Let’s meet Sarah and come up with some great marketing ideas. 

Dog Coach LLC 

Meet with Christina

Marketing for Humans: Bringing the Human Back into Marketing.
Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.

Season 5: Marketing Hotseats

I decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. 

Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.

Today we talk to Stephanie Audette Connor, a graphic designer based in Worcester County, Massachusetts.  Stephanie does beautiful work with clients, a great person to hire for a re-design, and she started with a BFA in graphic design from MassArt.  Then after working at a few agencies, Stephanie stuck out on her own and hasn’t looked back since.  In my Pepperlane community, I hear good things about Stephanie consistently, and today we’re going to look at her marketing through the lens of a Nurturer. That means Stephanie loves to make it safe for others to thrive. This factors into her work as a graphic designer and her marketing decisions, which you will see in a moment.  Please welcome, Stephanie Audette Connor.

Meet with Christina

Stephanie Audette Connor 

Marketing for Humans: Bringing the Human Back into Marketing.
Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.

Season 5: Marketing Hotseats

I decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. 

Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.

Today we will hear from Jesse Debenedictus, founder of WORKS, a remodeling company based in Gloucester, MA. Jesse’s team specializes in kitchen and bathroom renovations,  they really do it all, which you will hear about soon. Jesse first became an entrepreneur in eighth grade, when he gardened and landscaped for local families. A few years after college, he realized that construction, from digging foundations to designing custom carpentry, was his first love and he founded WORKS. Jesse is an Adventure Guide, which means he sees what’s possible for his peeps way before they do and he takes bold action in his own life and work. Let’s hear about Jesse’s business and do a marketing brainstorming session to bring out this bold Adventure Guide. 

Meet with Christina

Works by JD

Marketing for Humans: Bringing the Human Back into Marketing.
Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.

Season 5: Marketing Hotseats

I decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. 

Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire. 

Today we hear from Karen Delano, parenting coach with a Conscious Parenting certificate, a Simplicity Parenting Family Life Coaching certificate, and Transformational Coaching training. Karen works with moms to slow down and get clear on what they want for their families so they’re living their lives intentionally – by their plan, not someone else’s.  Karen is a Nurturer Innate Marketing Genius, which means she loves making it safe for others to thrive. Let’s meet Karen and learn about her work and do some brainstorming about her marketing direction.

So there you go: marketing ideas for a Nurturer. 

Meet with Christina

Karen Delano 

Marketing for Humans: Bringing the Human Back into Marketing.
Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.

Season 5: Marketing Hotseats

I decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. 

Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire.

Today we hear from Amy Bucher, portrait and family photographer based in Marblehead, MA. In her own words, Amy wants to make you feel comfortable and look your best in a stress-free environment, while delivering thoughtful and storytelling images to promote your business.  Amy has been a full-time professional photographer since earning a Bachelor’s degree in Photography with a minor in Marketing in 1996, Amy has done it all. I determined she is a Celebrator, so I’ll focus on that during the episode. Let’s welcome Amy Bucher. 

Meet with Christina

Amy Bucher

Jenn Wentworth