Marketing for Humans

Marketing for Humans: Bringing the Human Back into Marketing.
Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.

Season 5: Marketing Hotseats

I decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. 

Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire. 

Today’s episode is with Francie King, a personal biographer and owner of HistoryKeep. Francie King, is a longtime interviewer, writer, and editor whose articles and personal profiles have appeared in magazines and journals throughout New England. Her background includes leadership roles in many Boston area industries, and she has worked as a journalist and writer for more than 30 years. Francie is a Steady Presence, someone who acts as a pillar in her community and loves to offer her deep well of resources to people. Let’s hear this marketing brainstorming session with Francie.

Meet with Christina

Francie King

Marketing for Humans: Bringing the Human Back into Marketing.
Hello. I’m Christina Frei, founder of Innate Marketing Genius, where how you love to help people informs how you get business. Do you know your deepest why in serving others?  I have identified 5 Innate Marketing Genius types, and knowing your type answers this question. The types  include Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your genius type here.

Season 5: Marketing Hotseats

I decided that I needed to show the magic of people’s deepest why in action.  In Season 5 of Marketing for Humans, I get to do this. I put myself in a Marketing Hotseat,  invite dynamic entrepreneurs as my guests, and act as my guest’s marketing consultant for 45 minutes or so.  If you want some calmer, more authentic marketing ideas, these are your episodes. 

Sometimes, you’ll even get the input of my colleague, Jenn Wentworth, a digital marketing expert based in New Hampshire. 

Today we will be hearing from Lisa Ann Schraffa Santin, a personal stylist based in the North Shore of Boston. Lisa is a Door Opener, which means she loves opening up doors of perception for people, and she has a background with Eileen Fisher. She cares deeply about sustainability, which I love because I just figured out how to buy used clothing online on Thredup.  Working with Lisa means you will feel great every day by owning a sustainable, empowering wardrobe that works for your lifestyle.   Let’s welcome Lisa! 

Meet with Christina

Lisa Ann Schraffa Santin

Jenn Wentworth

I’m Christina Frei, founder of Innate Marketing Genius, where marketing is grounded in your unique way of helping people.  I have identified 5 Innate Marketing Genius types with their own deepest why in service to others. This  includes Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your type here.

Today I am featuring 4 Celebrators.  This is the Innate Marketing Genius type that brings the flair, whether through humor, fun, or beauty.  Your deepest why is wanting others to live the good life.  Here are 4 business owners who address what works for them in their marketing and what they've learned along the way. Everyone on this panel is a great marketer, so  I can't wait for you to hear their ideas and insights.  Enjoy the panel!

Sarah Prescott, Dog Coach LLC
Michael Dolce, Web Designer
Keri  Califano, Real Estate Agent, William Raveis
Becky Suciu, Furniture Restorer

I’m Christina Frei, founder of Innate Marketing Genius, where marketing is grounded in your unique way of helping people.  I have identified 5 Innate Marketing Genius types with their own deepest why in service to others. This  includes Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your type here.

Today I am featuring 4 Steady Presences.  This is the Innate Marketing Genius type that operates as the calm in the storm.  Your deepest why is assuring people they have what they need to move forward, and you do that by offering deep expertise, deep resources, and even a deep network of people. Often Steady Presences don't  want to stand out, so the question is always how to distinguish yourself.  This panel consists of 4 business owners who address what works for them in their marketing and what they've learned along the way. Everyone on this panel is a great marketer, so  I can't wait for you to hear their ideas and insights.  Enjoy the panel!
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Kate Hollis, Copywriter - Sales Copy
Jeff Rolke, Goldcoast Mortgage Services
Maureen Pomeroy, Pomeroy Law PC. Business Attorney
Mike Stare, Doctor of Physical Therapy, Personal Trainer, Certified Board Nutritionist, Spectrum Fitness

I’m Christina Frei, founder of Innate Marketing Genius, where marketing is grounded in your unique way of helping people.  I have identified 5 Innate Marketing Genius types with their own deepest why in service to others. This  includes Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your type here.

Today I am featuring 3 Door Openers.  Door Openers offer lots of ideas and ways of looking at things.  Your deepest why is showing all the possibilities in perception.  Here are 3 business owners who address what works for them in their marketing and what they've learned along the way. Everyone on this panel is a great marketer, so  I can't wait for you to hear their ideas and insights.  Enjoy the panel!

Andy Cahill, Life  Coach
Jeffrey Kelley, Digital Marketer
Judi McLaughlin, Copywriter

I’m Christina Frei, founder of Innate Marketing Genius, where marketing is grounded in your unique way of helping people.  I have identified 5 Innate Marketing Genius types with their own deepest why in service to others. This  includes Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your type here.

Today I am featuring 4 Adventure Guides on this panel.  This is the Innate Marketing Genius type that sees what's possible for your peeps way before they do, as far as big goals.  Your deepest why is making sure people live life to the fullest.  Here are 4 business owners who address what works for them in their marketing and what they've learned along the way. Everyone on this panel is a great marketer, so  I can't wait for you to hear their ideas and insights.  Enjoy the panel!

Carey Gatto, real estate agent
Jen Jones, introvert networking expert and real estate agent
Jim Zartman, Enneagram expert
Noelle Leblanc, co-working space owner 

I’m Christina Frei, founder of Innate Marketing Genius, where marketing is grounded in your unique way of helping people.  I have identified 5 Innate Marketing Genius types with their own deepest why in service to others. This  includes Nurturers, Adventure Guides, Door Openers, Steady Presences, and Celebrators.  Discover your type here.

Today I am featuring 4 Nurturers.  This is the Innate Marketing Genius type that brings sanctuary to any situation.  Your deepest why is making it safe for others to thrive.  Here are 4 business owners who address what works for them in their marketing and what they've learned along the way. Everyone on this panel is a great marketer, so  I can't wait for you to hear their ideas and insights.  Enjoy the panel!

Peyton Pugmire, Intuitive Reader and Artist
Amy Berenson, Life and Career Coach
Amanda Hammett, Millennial Translator
Sarah MacBurnie Liporto, real estate agent

Find out your own genius type!

Today's episode features Jeffrey Kelley, digital marketing expert based in the  Seattle WA area.  His company, AssetLab is a one-stop shop for social media, website design, google and bing ads, and event marketing. He specializes in online events that go viral, especially for non-profit organizations.  Today Jeff is going to share his 5 top recommendations for marketing during COVID, because business has gone online like never before and he is perfectly positioned to talk about this. i can't wait for you to hear his advice. Here is Jeffrey Kelley.

Asset Lab Website

Innate Marketing Genius Assessment

The Innate Marketing Geniuses FB Group

Susan Barron Finn  runs a Digital marketing company  called Rise Above Noise, and she helps her clients stay authentic on social media and email marketing.  Susan is a generous soul and I can’t wait for you to  meet her and listen to her ideas. Let's get  started.

Susan Finn Online

Rise Above Noise Facebook Group

Innate Marketing Genius Assessment

The Innate Marketing Geniuses FB Group

Our guest today is Jen Jones, introvert networker extraordinaire.  Jen runs a successful real estate business in the Sturbridge, MA area and runs a very active Facebook group for people who want to get better results with their networking. It's called Connect and Elevate.  Let’s hear what Jen has to say about Networking for Introverts. 

Connect & Elevate  Facebook Group

Innate Marketing Genius Assessment

The Innate Marketing Geniuses FB Group