Marketing for Humans

Katie Clancy is a nationally recognized speaker appearing at multiple National Association of REALTORS conventions, Inman Connect Conferences, Realtor.com Results Summit, and more. She is the self-proclaimed happiest person in real estate, the Director of Business Development for William Raveis Real Estate, a certified coach, and the agent leader of the top-producing Cape House Team on Cape Cod, MA. I could go on and on. Aside from her credentials, Katie is on my show because when I see her YouTube videos or Facebook posts, I feel like she’s in the room with me. She has made marketing human and I felt like I knew her before I knew her, thanks to her marketing.  She demonstrates one of my marketing archetypes, the Celebrator. These are the people who bring the good life to others through their own unique flair, whether it’s through humor, fun, celebration, or beauty. I have featured Katie in my newsletter, and now she’s on my podcast. Today you’re gonna hear some great ideas on keeping it real as you grow your thing. Let’s hear from Katie Clancy.

Video of this Interview

What is Your Innate Marketing Genius Type? Take the Assessment

Relationship Marketing Talk

Katieclancy.com

Katie Clancy's Facebook Page

Off the Wall Marketing Ideas book

Katie Clancy's YouTube Channel

Free to Focus  book - by Michael Hyatt

Full Focus Planner

5 Second Rule -Mel Robbins

Real Volve - CRM with work flows.

Moxi Works - for making presentations / work flows

Slack

John Guanci is a business coach who works with high achievers and he has an interesting background. He was in the  food service industry for years, is trained as an E-Myth business coach, and  has done the Mindfulness Based Stress Reduction (MBSR)  training with Jon Kabat-Zinn. Even though  he produces big results with his clients (I’ve spoken to one in particular), John has an easy- going conversational style.  This factors into his marketing, because it turns out that he creates clients primarily with that conversational approach. Let’s hear about John’s organic marketing methods.

Video of the Interview

Innate Marketing Genius Assessment

John's Website

Field Notes Notepads

50 Ways to Create Great Relationships - PDF Free Download

Today we chat with Peyton Pugmire from Creative Spirit in Marblehead, MA.  Creative Spirit is a center for creativity and personal transformation. I’ve been there many times for workshops and events. It’s a special sanctuary in our coastal town here, with white walls and wood floors and lots of art and art supplies. Peyton is a gem to our community, and he was recently a client. In fact, he’s the first client to come on my show, so I’m very excited to dive into our work. You will discover what his Innate Marketing Genius archetype is, how it plays out in his marketing, and what the perfect strategy is for this archetype. You’ll experience the magic of Peyton’s work, just in how he talks about it. And I challenge you to notice how real Peyton is about his outreach, how inspired and meaningful it all is, not simply another thing to do. He transforms his community each time he markets his offerings, and you could do the same, I promise. Maybe you already are.

Video Interview

Innate Marketing Genius Assessment:

More Marketing for Humans Podcast Episodes

Creative Spirit MA

Creative Spirit Instagram

Creative Spirit Facebook

Theresa Reed, owner of The Tarot Lady, is an intuitive Tarot reader, astrologist, teacher, mentor & yogi with over twenty years of professional experience, industry street cred for miles, and thousands of clients in her digital rolodex. She’s devoted to helping people make better decisions & lead happier lives — using Tarot as an instigational tool for confident, bold & emotionally-intelligent action — in life, in love & in business. She is on a mission to help spiritual + metaphysical business owners get their sh*t together, build strong + profitable empires, and experience the freedom they want + deserve. Because running your own business is HOT — and even mystics gots to pay the bills.

Video of the Interview

The Tarot Lady

Astrology for Real Life Book

The Tarot Lady Facebook

The Tarot Lady Instagram

The Tarot Lady Twitter

Tarot Bytes Podcast

Astrology Bytes Podcast

I first met David and Arthur Martiroso earlier this year, when I did a talk in Andover MA. They own DNA Realty Group. What struck me about them is that they absolutely love marketing, and their enjoyment of their work really comes through on social media. They are top producers of the Andover, MA Keller Williams office, they have close to 3800 subscribers on their YouTube channel, and post consistently on Facebook, LinkedIn, Instagram, and Twitter. The first part of my conversation is with David, and we go pretty deep. With all the gusto in their social media, David reminds us that you can enjoy your work and your clients, and also be human and go through life’s ups and downs. Arthur joins us at the end when we geek out about productivity tools and more.

Video of the Interview

DNA Realty Group Website

DNA Realty Group Instagram

DNA Realty Group YouTube

Viktor Frankl's Search for Meaning

Michael Gerber's E-Myth Book

BoomTown CRM

Today I speak with Dana Magnus, a creative brand strategist in the Chicago area. Dana Magnus is a Zero Waste Advocate and someone on a B Corp Journey.  I love meeting with other marketing professionals, because even though we do similar work, it’s fascinating to see a different take. Dana helps businesses find their mission, and then creates mission-driven marketing.  Dana is also a photographer, so her Instagram feed is gorgeous. In this episode, we’ll hear from Dana about her journey to become a B Corporation, what that all means, and how it’s impacting her business.

Video of the Interview

The MKTG Brand

Dana's Instagram Feed:
Dana Magnus

GoodOnYou Website - Emma Watson

Certified B Corporation

Diane Meehan is the Director of Business Development at Pepperlane, an organization that helps moms build their businesses.  I  have been struck by their organic growth, where they went from 10 meetings a month in 2018 when they started to 35 meetings a month in October 2019. They do things differently, building connections organically and helping moms succeed in their endeavors. I wanted to interview Diane to hear about the Pepperlane mojo. How is it they have grown so organically and successfully? 

Video of this Episode

Pepperlane

Pepperlane Boosts

Pepperlane Pathways

Hubspot

Brie Stephens of Lake Life Realty is a 30 under 30 agent in the 2018 Realtor Magazine, a  top 10 agent in NH, and did $35 Million in business in 2018. She also has a website, social media and video presence that gets her business consistently. A model Celebrator, an Innate marketing Genius type, Brie offers a master class on marketing. Just listening to her talk gives you ideas on how to connect with your community and build your business.

Here is what we cover:
How Brie is so good and consistent with all her social media and email and website marketing
How Brie keeps up on best practices - retv.com group on Facebook
How Brie has built a real estate team that works.
How Brie gets lots of business (most!) through her online efforts.
How Brie uses video in multiple ways - for the property marketing and community building
How Brie supports a social cause with every transaction

Video of the Interview

Lake Life Realty Website

Fun Team Video

Productivity Tool: Unroll.Me

Chip Parrish is a team leader and top performing real estate agent in Denver, CO, Fairfield, CT, and Westchester, NY.  He has always gone for the gold, but then came a crisis of faith. "Is this all there is?" he asked himself. This put him on a path of service and contribution that will knock your socks off. His real estate success is woven deeply into how he serves the wider world, including orphans in Nepal and homeless people in the U.S.  Here is how Chip builds both trust and the bottom line.

Video of this Interview

Chip Parrish Real Estate Website -Discover Shelter

Discover Shelter's Giving Page

Unchain.org

Hope in Our City

Nepal Orphans Home

Conscious Capitalism: Liberating the Heroic Spirit of Business: John Mackey, Rajendra Sisodia, Bill George

The Millionaire Real Estate Agent: It’s Not About the Money…It’s About Being the Best You Can Be!: Gary Keller, Dave Jenks, Jay Papasan

Lynne Reznick is a wedding photographer in Boston, MA.  I have always been impressed with Lynne’s marketing, including her Instagram feed, her targeted blog posts and photos, and her newsletter. She is consistent and heartfelt, a quiet powerhouse of marketing. What I didn’t know is that Lynne only works with couples who are in love.  Apparently, that’s not a given for engaged couples. Also, she works with couples and their families over a period of months. Lynne really stands out in the quality of work she does and the care she offers. Check out her marketing secrets and her great client service on this episode of Marketing for Humans.

Video of the Interview

Lynne Reznick Photography

Lynne's Instagram Feed

Lynne's Pinterest Board

Lynne's Facebook Business Page