Marketing For Introverts

I've spent the last few weeks launching my new book. It has been exciting but also a little strange. I was working on the manuscript for the book over a period of about 2 years. Most of the writing was done on my own in my home office so it was a really solitary activity. After spending such a long time working on it, it feels a little odd to have it actually out in the world.

Launching can be challenging! It's a time to get very visible and really put a lot of energy and focus into marketing myself and my ideas.

In this episode I share my thoughts and lessons from running a launch campaign, from the mindset advice to the practical tips.

You can buy the book here https://www.amazon.co.uk/dp/B0CJKY81WD

This book is definitely for you if you run a small business based on your knowledge and expertise and you don't like putting your face on your marketing. Based on the conversations I've had on the podcast, plus 25 years working in marketing as an introvert, I hope you find the advice and strategies enable you to market your business consistently and comfortably.

Hello and welcome to the new series of the marketing for Introverts podcast

It's launch day for my new book "Marketing for Introverts How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world."

You can buy the book here https://www.amazon.co.uk/dp/B0CJKY81WD

This book is definitely for you if you run a small business based on your knowledge and expertise and you don't like putting your face on your marketing.

Based on the conversations I've had on the podcast, plus 25 years working in marketing as an introvert, I hope you find the advice and strategies enable you to market your business consistently and comfortably.

I want to talk about celebrating success in your business because it's something I'm honestly not that great at. And I bet if I'm not good at it, maybe you aren't too.

Because running a business can be really hard work, and if we don't stop to take a moment to say well done to ourselves, no one else is going to.

In this episode I talk about what we can celebrate and how we might do it. From big new client wins to ditching a crappy client to achieving your purpose, what can you celebrate in your business?

If you want to know when the Marketing for Introverts book is released, I'd love to add you to the list – join the mailing list via my website www.bondfieldmarketing.co.uk

You can also find links to all the resources and the podcast archive on my website, www.bondfieldmarketing.co.uk/podcast

Content creation can be a very time consuming process. Whether you go for blog posts or video or podcasts or a lead magnet or fantastic story telling social media posts, it all takes time, and that's time away all the other responsibilities and hats that we wear as small business owners.

So how do we find time to create our content. In this episode I share the tips that I have used to write my new book, Marketing for Introverts

From repurposing, to carving out small chunks of time, to talking as if I was already an author, taking small steps and getting other people to keep me accountable, I know there are tips that you will find useful in your business.

If you want to know when the Marketing for Introverts book is released, I'd love to add you to the list – join the mailing list via my website www.bondfieldmarketing.co.uk

You can also find links to all the resources and the podcast archive on my website, www.bondfieldmarketing.co.uk/podcast

In this episode I spoke to certified self-belief coach Sophie Carefull, who works with introverted creatives. Sophie's background is as a branding photographer so I really wanted to understand how she moved from that to coaching and how she chose her business niche. It was a great opportunity to talk to her about the challenges introverts have with having their photo taken and gain some of her top tips – including choosing the right photographer that puts you at your ease.

Sophie was upfront about the benefits of her niche, including the ways it has impacted on her marketing messages and how that has developed since she started her business.

We also dived into the issue of self-belief, what it is, how it links to confidence and how to cultivate it in your business and your life. This was a really wide ranging conversation, I hope you find it interesting!

Resources

Connect with Sophie on Instagram at @sophiecarefull_coaching or find out more about her work at www.sophiecarefullcoaching.com

She recommended Fierce Self-Compassion by Dr Kristen Neff which you can buy via the Marketing for Introverts bookshop here

If you want to know when the Marketing for Introverts book is released, I'd love to add you to the list – join the mailing list via my website https://bondfieldmarketing.co.uk/

I love content marketing! Content marketing is the umbrella term for things like blogs, videos, podcasts and social media posts. The long term aim is to get your ideal client interested in your business so they buy from you. For service businesses, it's a great tool to show your audience some of your expertise which helps set you apart from your competitors.

But what should you create content about and what's the best format?

This episode dives into both of those questions and gives you all the answers from a piece of major global research. From whether you should still have a blog to what are the best titles for your videos, I'll share with you what is working in content marketing in 2023.

(Spoiler, I used one of the tips in naming this episode!)

If you can't get enough of the details, you can access the Semrush Global Content Marketing report here: https://newsroom.semrush.com/news/global-report-semrush-reveals-content-marketings-six-biggest-trends-for-2023

If you want to know when the Marketing for Introverts book is released, I'd love to add you to the list – join the mailing list via my website www.bondfieldmarketing.co.uk

You can also find links to all the resources and the podcast archive on my website, www.bondfieldmarketing.co.uk/podcast

In this episode I spoke to Business Psychologist Joanne Wharam, who specializes in culture, behaviour and motivation. We met at a networking group and the first time we spoke she said she liked working with introverts and we talked a lot about values, so I knew she'd be a great podcast guest.

Maybe your values are things you take for granted, or they are something you haven't thought about before? But if you can identify them and act consistently on them, in my experience, your business will benefit significantly – and you will be happier running a business that is completely in tune with you as a person.

Joanne and I discussed why values are important, we talked about ways to help you identify them and we talked about how we can run a successful business with our values front and centre. This is hugely important topic, so I hope you find it helpful.

Resources

Find more about Joanne and work with him at https://www.smartsupportforbusiness.co.uk/team-development or connect on LinkedIn via https://www.linkedin.com/in/joannelaw1/

She recommended Start with Why by Simon Sinek which you can buy via the Marketing for Introverts bookshop here

If you want to know when the Marketing for Introverts book is released, I'd love to add you to the list – join the mailing list via my website https://bondfieldmarketing.co.uk/

If you had searched online for the word introvert term 10 or 12 years ago the words shy, reclusive, antisocial and reserved would have been among your answers. The search would have definitely left the impression that introverts were somehow "less than".

The world has moved on a bit since then, but it can be easy to feel that you can't do something because you are an introvert. But in my opinion introversion is not an excuse. Many introverts are hugely successful in their chosen field, so why not you?

In this episode I'll explore some of the strengths of introverts, find some motivation from 2 great writers on the subject and I hope give you the encouragement you need to achieve the next big thing in your business.

If you want to know when the Marketing for Introverts book is released, I'd love to add you to the list – join the mailing list via my website www.bondfieldmarketing.co.uk

You can also find links to all the resources and the podcast archive on my website, www.bondfieldmarketing.co.uk/podcast

In the last 2 years of hosting the Marketing for Introverts podcast I have had the pleasure of interviewing over 30 guests.

They've included coaches, marketing consultants, experts and business owners. There's a whole lot of experience and expertise in those people, and I'm so grateful that they have agreed to share that expertise and tell their stories.

In this bonus episode I share some of the stories that have resonated with me, I hope you find these comments helpful. You can listen to the full episodes here:

Gabrielle Treanor Comparison is the thief of joy

Laura Robinson Your customer needs clarity

Jo Rawbone What is introversion?

Helen Bainbridge How much of your story should you share?

Pete Mosley Introvert as expert and story teller

Ginny Carter Do you want to write a book?

Dr Ivan Misner Networking for introverts

Gus Bhandal What's working on social media right now?

Vicki Lovegrove How to thrive as an introvert

Do connect with me on LinkedIn https://www.linkedin.com/in/jennyprocter/ , let me know which episodes you enjoyed and tell me your top tip for marketing as an introvert!

This is a short episode to help you answer this question for your business.

If the festive season isn't a big hook for your professional services business, you might want to stop posting between Christmas and New Year and have a break. But your clients are almost certainly online, shopping the sales or having 10 minutes to themselves away from family!

Here are some thoughts from me about when to post, what kind of content to post and what to say – I hope it's useful.

Resources

Want a free trial of social scheduling tool Agorapulse – here's a link to help you get started

How to stay visible when you have no time – a popular podcast episode from this summer

Thinking of doing some planning? Try this podcast episode to create a 1 page marketing plan

And if you want to browse books (let's face it, who doesn't!) here are all the favourite books from this year https://uk.bookshop.org/lists/marketing-for-introverts-reading-list