Marketing For Introverts

As a follow on from my episode marketing 25 years in PR and marketing with Wendy Harris I wanted to share some of the things I've learnt in that time. It's a short episode (I have bathroom fitters in this week so quiet time to record was at a premium!) packed full with top tips for small business owners including:

Why you don't always need a plan to end up in the right place for you.

Why you definitely need a tribe. And also a coach.

Why you don't need to worry about the next bright shiny thing in marketing.

And why you shouldn't put all your marketing eggs in one basket – but if you were panicking at the recent Facebook outage, you already know this! These are my thoughts on what you should do instead.

Resources

Find the Marketing Personality quiz on my website at www.bondfieldmarketing.co.uk to receive marketing tips tailored to your unique personality

If you are one of the 68% of business owning introverts who say they hate putting themselves out there, download my free guide to go from hating it to loving it.

https://www.subscribepage.com/face-of-your-service-business-5-steps

I took a brave step and handed over the interviewer's seat for this episode to my good friend Wendy Harris, so she could ask me about my 25 years in PR and marketing!

We talked about how the industry has changed massively, but how actually we are all still trying to achieve the same things we were in the 1990s. I revealed my favourite job of the last 25 years, why I love a client with a real purpose and why I never want to do a full-time job again.

I also shared how I first knew I was an introvert and how a complete moment of self-doubt led me to want to create marketing for introverts. And if you are feeling swamped by all the bright and shiny marketing tactics, listen to my top tip for marketing as an introvert.

Resources

Find the Marketing Personality quiz on my website at www.bondfieldmarketing.co.uk to receive marketing tips tailored to your unique personality

If you are one of the 68% of business owning introverts who say they hate putting themselves out there, download my free guide to go from hating it to loving it.

https://www.subscribepage.com/face-of-your-service-business-5-steps

And listen to Wendy's podcast Making Conversations Count, wherever you get your podcasts.

This week I'm re-sharing a conversation with you that I had in March 2020, with video expert Danielle Bayes of Videos Undifficulted.

Live video is the perfect way to talk to your ideal clients, and most social media platforms have a way to do this. It shows the person who runs the business (people buy from people remember!) and it's a great way of answering questions your clients have, or showing what goes on behind the scenes.

But, hands up who is scared of doing live videos? Danielle is keen to help us overcome our fears and this episode is full of tips to encourage us to get started with live video.

Resources

Get Danielle's 40 ideas for your live video content here https://videosundifficulted.ck.page/88616cdf6e

This episode might be helpful – What are you afraid of? It addresses some of the fears we have around visibility and not being perfect which are really relevant when we think about live video

https://bondfieldmarketing.co.uk/what-are-you-afraid-of-marketing-fears/

Find the Marketing Personality quiz on my website at www.bondfieldmarketing.co.uk to receive marketing tips tailored to your unique personality

If you are one of the 68% of business owning introverts who say they hate putting themselves out there, download my free guide to go from hating it to loving it.

https://www.subscribepage.com/face-of-your-service-business-5-steps

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

This week I'm re-sharing a conversation with you that I had in late May 2020, with super talented personal brand photographer Emily Moya. In my experience introverts really don't like putting their face on their business. I lose track of the number of clients I start working with where this is one of my observations on their website or social media – "You're an expert in your field, so where is your face?!"

If this is you, listen to Emily's words of wisdom to help you get more comfortable with showing up as the face of your business. It's a slightly different format to the usual interviews, but just as packed with value as all the other episodes.

Resources

Find Emily at emilymoya.co.uk

Find the Marketing Personality quiz on my website at www.bondfieldmarketing.co.uk to receive marketing tips tailored to your unique personality

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Pete Morgan is a hugely experienced radio broadcaster and producer, and set up MonkeyPants Productions to focus on podcast production 5 years ago.

He is also the producer of the Marketing for Introverts podcast – and newly "out" as an introvert!

Pete is passionate about the connection that great radio presenters build with their audience.

Successful podcasters create that same connection and build a loyal tribe around a specific subject. We discussed the huge growth in podcasting during pandemic and the rise of celebrity podcast hosts.

We also talked about the range of knowledge-based businesses that benefit from hosting a podcast, and about how a podcast should fit into your business marketing plan. Pete talked through the basics you need to get started, and shared his top tips for creating a successful podcast.

Pete can talk about podcasting for ever, and I learn something new every time I talk to him, so I hope you enjoy this conversation!

Resources

Find Pete at https://www.monkeypantsproductions.co.uk/

He's @MonkeyPantsProd on social media or find him on LinkedIn

Find the Marketing Personality quiz on my website at www.bondfieldmarketing.co.uk to receive marketing tips tailored to your unique personality

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Laura Robinson of Worditude is a conversion and copywriting coach for people who sell their expertise online. She explains how she was "outed" as an introvert in a corporate job at the start of her career.

We discussed the importance of introverts getting our message right online – mainly that it saves us so much time and energy! The goal should be for the messages on your website can do the "heavy lifting" – so people are sold on working with you before they get on a sales call.

If you narrow down what you do and who you love to work with in really clear messages, explaining the transformation you make for your clients, you are more likely to attract those ideal clients.

Laura reveals the main mistakes that people make on their websites, including putting too many things on a website, leaving the customer to work out what they want. A great sales page should be really clear about what you offer and how people can work with you.

We talked about blogging, Laura describes a blog as the library for your business, so all the good conversations from your social media become part of your website. And we talked about the voice Laura hears in her head when she goes to post on social media.

If you sell your expertise online, you will find lots of wisdom in Laura's comments!

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

Find Laura at https://worditude.co.uk/

Find the Marketing Personality quiz on my website at www.bondfieldmarketing.co.uk to receive marketing tips tailored to your unique personality

And if you sign up, I'll make sure you are among the first people to receive each new episode to your inbox every fortnight!

In this solo episode I discuss why I think personality tests are a good thing, I explain how I found out I was an introvert using a personality test and I give a quick overview of some of the main tests out there at the moment.

I'm also excited to bring you my NEW Marketing Personality quiz. In just 5 questions I can help you identify your personality and share some marketing tactics for your business tailored to you.

Is it academic, absolutely not – but will it give you insight into how you might like to tackle marketing in your business – yes definitely!

When you've taken the quiz, why not share your results with me – either in a review or via Instagram – I'm @bondfieldmarketing

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

Find my Marketing Personality quiz on my website at www.bondfieldmarketing.co.uk

You can take the Myers Briggs Personality Test here https://www.16personalities.com/free-personality-test

You can take the Big 5 Personality Traits here https://openpsychometrics.org/tests/IPIP-BFFM/

Find out what type of Introvert you are with Joanna Rawbone's test here https://www.flourishingintroverts.com/

Dr Ivan Misner is the founder and Chief Visionary Officer of BNI, the world's largest business networking organization.

Founded in 1985 BNI now has over 10,000 chapters throughout the world.

Last year alone, it generated more than $16.2 billion dollars' worth of business for its members.

This was an amazing opportunity for me to go deep on the subject of networking! The idea often makes introverts shudder, but as great listeners and communicators we have exactly the right skills to create successful connections.

The key is finding the right network and being prepared to take time to build relationships. Listen out as Ivan explains the importance of the VCP process – visibility, credibility and profitability.

As the public face of an international business Ivan was also very helpful sharing his strategies around how to decompress after speaking and being interviewed, how to work a room and how to give an effective networking presentation.

And find out how he learned he was an introvert – it's a great story!

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

Ivan blogs at ivanmisner.com and you can find out about BNI in the UK at www.bni.co.uk

If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It's called "Being the face of your service business: From hating it to loving it in 5 steps". https://www.subscribepage.com/face-of-your-service-business-5-steps

And if you sign up, I'll make sure you are among the first people to receive each new episode to your inbox every fortnight!

James Reader of Front Row Films is the ultimate social introvert. As a child his family wondered if he was deaf because he didn't engage with other children but these days he is the life and soul of his networking group, so I wanted to know how he achieves this. He explained how he can be friendly and chatty but he actually is very shy and has a number of strategies, including ensuring he has time to "decompress" after networking meetings.

As a professional videographer he works regularly with people who hate being on camera, so we explored how to overcome those fears. Top tips include good lighting and lots of practice! The more you do something that takes you out of your comfort zone the more you get used to it. As James says, "with video, little and often is much better than producing Citizen Kane every 6 months!"

With networking, he was originally terrified, and worrying he was going to pass out in the first meeting. But building relationships with people in the group has meant that no longer is he trying to impress the group, he's getting to know people so they can help each other's business. He's a big believer in networking by stealth, not talking about business at all and getting to know people personally first, so the business happens organically.

James was fun to interview – he was also the first person to leave me slightly lost for words on my own podcast!

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

To find out more about James you can connect with him on LinkedIn or go to www.frontrowfilmshq.co.uk

If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It's called "Being the face of your service business: From hating it to loving it in 5 steps". https://www.subscribepage.com/face-of-your-service-business-5-steps

And if you sign up, I'll make sure you are among the first people to receive each new episode to your inbox every fortnight!

In November 2020 Helen took her professional marketing skills and personal experience of anxiety and launched the Slowdown Collective, a business offering lovingly curated moments of calm in a gift box.

We talked about her moment of inspiration for setting up the business and how she worked to launch in lockdown. We looked in detail at some of the tactics she has used to be successful – and why it's more fun doing marketing for your own business than for your corporate employer!

I was really interested to find out how much Helen shared her personal story in her business marketing.

She explained how difficult it was to talk initially about her experience and how she has taken gradual steps to share how she lives with anxiety.

Helen was very open about the power that her authentic voice brings to her business, and how her honesty helps other people share their stories too.

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

To find out more about Helen and to connect with her go to:

www.theslowdowncollective.com

Or on Instagram @slowdowncollective

If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It's called "Being the face of your service business: From hating it to loving it in 5 steps". https://www.subscribepage.com/face-of-your-service-business-5-steps

And if you sign up, I'll make sure you are among the first people to receive each new episode to your inbox every fortnight!