Marketing For Introverts

I spoke to Penny of Flat White Websites about why websites remain an essential business marketing tool. She believes passionately that websites should be at the heart of your business, and they ensure you stay in control of your own content.

As an introvert, websites need planning and attention to detail and present your expertise in a way you are comfortable with – and they are always on, even when you need to recharge your own batteries. We talked about why your website is never done and why introverts need to get over the drive to hold off publishing until their site is perfect!

We talked in detail about why you should put your face on your website, to improve your credibility and help potential customers get to know you. Penny really recommended investing in professional photography to create an image you are happy with.

Penny and her business partner (and husband) Fred are very active on Instagram reels, so we spoke about their use of the platform, why it's a great community for them and why marketing should be fun.

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

To find out more about Penny and to connect with her go to:

www.flatwhitewebsites.co.uk

On Instagram @flat_white_websites

If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It's called "Being the face of your service business: From hating it to loving it in 5 steps". https://www.subscribepage.com/face-of-your-service-business-5-steps

And if you sign up, I'll make sure you are among the first people to receive each new episode to your inbox every fortnight!

Do you spend time comparing yourself with other people – on social media and online - and feeling that they are somehow "better" than you? That they have it all together, their business is thriving and their life is great!

In this episode Gabrielle and I explored that feeling that everyone else is doing better.

We talked about what is really going on when we see a post on Instagram and it makes us feel bad.

And we unpacked the story we tell ourselves that if someone else is doing well, then automatically we must be doing badly.

Gabrielle had some great tactics for stopping those negative thoughts, and showing up on social mindfully and helpfully.

We also talked about the benefits of comparing yourself to competitors.

Not only can you get great inspiration from others, it's also a tool I use when I'm helping clients find their niche.

If you know what your competitor's niche is, how can you define the ways you are different?

If you enjoy the episode, please leave a review! If you do so by 30 April 2021 you will be in with a chance of winning a prize worth £50. See https://bondfieldmarketing.co.uk/review-marketing-for-introverts-and-win/ for details.

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

To find out more about Gabrielle and to connect with her go to:

www.instagram.com/gabrielletreanor/

https://gabrielletreanor.com/

Listen to the Pressing Pause Podcast

If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It's called "Being the face of your service business: From hating it to loving it in 5 steps". https://www.subscribepage.com/face-of-your-service-business-5-steps

And if you sign up, I'll make sure you are among the first people to receive each new episode to your inbox every fortnight!

In this episode Melissa and I dusted down a few introvert myths! We look at the common misconceptions that we are shy, anti-social, stuck up and hate people and public speaking.

Melissa coaches high achieving introvert women, and she was able to unpick all of these statements.

We also talked in detail about energy levels, including what drains us and how we can best manage our energy levels when we run a business. By being aware of when we find ourselves drained we can plan to use our energy effectively and set ourselves up for maximum success.

We talked leaving events early (with a smile!), setting boundaries, managing our diaries and batching activities. We also discussed the impact of so much on screen working and working from home on our energy levels and asked if the last 12 months have actually been ideal working conditions for introverts.

We finished with the importance of understanding your values and strengths and the agreement that when you know those things about yourself marketing your business becomes a lot easier.

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

16 personalities test https://www.16personalities.com/

To find out more about Melissa and to connect with her go to

https://www.propelyourself.co/

https://www.linkedin.com/in/melissa-roberg/

If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It's called "Being the face of your service business: From hating it to loving it in 5 steps". https://www.subscribepage.com/face-of-your-service-business-5-steps

And if you sign up, I'll make sure you are among the first people to receive each new episode to your inbox every fortnight!

This is a solo episode in which I talk about fears that introverts have in marketing. When I'm talking to clients and podcast guests they often say things like "I don't want to put my face out there" or "I hate networking" or "I really struggle with live video". These fears stop them from taking action that will move their business forward – for example showing their face will help potential clients get to know them.

When we really pay attention to our marketing fears, I think they can be broken down into 4 areas:

Fear of getting visible

Fear of not being perfect

Fear that what I have to say isn't important

Fear of not being liked

Working on the basis that we do need to market the business, how are we going to address some of these fears?

Join me in this short episode as I go through each fear in turn and offer some practical advice and some mindset shifts that might help. These are all things I have struggled with myself and many of my tips are things I've done personally.

Do let me know if you find them useful! Drop me an email at [email protected]

Resources

How to work with a personal branding photographer https://bondfieldmarketing.co.uk/podcast-personal-branding-photography/

More networking tips

https://bondfieldmarketing.co.uk/how-to-network-as-an-introvert/

Books to help overcome your marketing fears:

Ditching Imposter Syndrome by Claire Josa

How to Own the Room by Viv Groskop

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It's called "Being the face of your service business: From hating it to loving it in 5 steps". https://www.subscribepage.com/face-of-your-service-business-5-steps

And if you sign up, I'll make sure you are among the first people to receive each new episode to your inbox every fortnight!

Linda is an introvert and style consultant – and she's also a client of mine. I wanted to talk to her about the journey she has taken in her own marketing to become more comfortable with being visible.

She spends her professional life helping her clients look and feel their very best, so we explored the link between what you wear and your confidence as an introvert.

Accepting compliments can be a challenge, and Linda has some great tips.

When we started working together she was finding it difficult to know what images to put on social media for her visual business. Putting herself in the spotlight – rather than her clients – was uncomfortable, even though she could see that she got better reactions on those Facebook posts.

Working together we focussed on Linda's ideal clients, thought about subjects that they wanted to know about and helped plan her posts in advance. We discussed how much of your expertise to share for free in your social media posts.

These days Linda is letting go of perfectionism, getting a high level of engagement and sharing her great advice on Facebook Lives. We talked about the process of gradually expanding our comfort zones – her elastic band analogy is just perfect!

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

To find out more about Linda and to connect with her:

Connect with Linda on LinkedIn

Visit Linda's profile on the House of Colour website.

If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It's called "Being the face of your service business: From hating it to loving it in 5 steps". https://www.subscribepage.com/face-of-your-service-business-5-steps

And if you sign up, I'll make sure you are among the first people to receive each new episode to your inbox every fortnight!

Andy has spent his career in public finance and has recently built a portfolio career as a consultant, advising organisations in the public sector on their finance and governance issues.

We spoke initially about whether introverts were better suited to particular types of professions and if stereotypes are relevant and useful. We then talked about how Andy has moved from a career in senior in house roles to use his expertise to build his portfolio career.

He outlined how he has become the trusted adviser in his sector, working firmly behind the scenes to help his clients succeed through some difficult challenges. He shared how he likes to get other people to shout about him, rather than doing it himself!

The subject of values, and working in accordance with your values, comes up with every podcast guest, so I was particularly interested in learning how Andy's values align so completely with his portfolio of clients. And finally I couldn't resist asking him about open plan offices!

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

To find out more about Andy and to connect with him go to https://www.linkedin.com/in/andrew-burns-fcpfa-mba-748b3013/ or @andrewnburns on Twitter

If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It's called "Being the face of your service business: From hating it to loving it in 5 steps". https://www.subscribepage.com/face-of-your-service-business-5-steps

And if you sign up, I'll make sure you are among the first people to receive each new episode to your inbox every fortnight!

Alex is a corporate marketer turned marketing coach.

We had a great conversation about charisma. Starting with wondering what charisma actually is?

Is it an indefinable X factor that makes an (extroverted) speaker appealing and engaging? If you are an introvert you might believe that if you don't have that you won't be successful. Or is charisma more subtle than that, is it something that an introverted speaker can employ to help them bond with their audience?

Alex was keen to emphasise that introverts are very good communicators and the key to success is how you engage with an audience and communicate your authentic point of view.

Understanding the audience, knowing what they want to hear and finding ways to make connections is at the heart of true charisma. We also discussed how we can do this in a digital environment when we are doing all of our business communications online. We talked about vulnerability, story-telling and being your authentic self in a rapidly evolving digital world.

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

To find out more about Alex go to https://www.ownyourquiet.com/

He also referred to the work of Beth Buelow https://theintrovertentrepreneur.com/about/

If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It's called "Being the face of your service business: From hating it to loving it in 5 steps". https://www.subscribepage.com/face-of-your-service-business-5-steps

And if you sign up, I'll make sure you are among the first people to receive each new episode to your inbox every fortnight!

Susanna Reay is an online business mentor who works with introvert entrepreneurs.

We talked about the importance of articulating your offer as a first step in your marketing when you are a service business owner. Because marketing your service business can feel a challenge, but when you get your offer right everything else falls into place.

We talked about how to find the spark that drove you to set up the business, and the role your values played in that journey.

The experience of the user is at the heart of your offer and Susanna suggested that business owners pinpoint what is happening in your customer's mind just before they are looking for what you do.

We then talked about how to take those things and create a signature offer that is easy for you to promote and sell – and that your ideal customers will understand and want to buy.

Finally we talked about the roles of courses, masterminds, memberships and summits in presenting your offer to your target audience.

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

To find out more about Susanna go to https://susannareay.com/

Or join her free Facebook Group: Introvert Entrepreneurs Powerhouse

https://www.facebook.com/groups/quietpowerhouse/

If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It's called "Being the face of your service business: From hating it to loving it in 5 steps".

https://www.subscribepage.com/face-of-your-service-business-5-steps

And if you sign up, I'll make sure you are among the first people to receive each new episode to your inbox every fortnight!

Agorapulse is the podcast sponsor. No complicated excel docs, long emails or millions of open tabs. Simply manage all your social media channels in one place. Go to www.agorapulse.com/MarketingForIntroverts to get 1 month FREE.

In this episode you can hear my conversation with writer and coach Pete Mosley. We covered very many topics, starting with the link between introversion and confidence and the idea of the introvert as an expert.

Pete describes expertise as being on a ladder. We're all on our own ladder and if you are on a higher rung than someone else you are, relatively speaking, an expert. It's all about learning, connecting and sharing. What you are comfortable sharing with a group is your expertise. He was keen to shatter the myth of the need for the next qualification or course to prove expertise.

We talked about the challenge of selling and Pete advised that introverts stop thinking about selling and start thinking about the stories you tell and where you tell them. This in turn will attract people who share your values. This values led approach, and telling stories is more likely to help us make a lasting connection.

Finally we discussed a number of marketing tactics, including the value of case studies, making quiet alliances and how to master the public speaking colly wobbles.

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

To find out more about Pete go to https://www.petemosley.com/

We also talked about Susan Cain's website https://www.quietrev.com/

If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It's called "Being the face of your service business: From hating it to loving it in 5 steps".

https://www.subscribepage.com/face-of-your-service-business-5-steps

And if you sign up, I'll make sure you are among the first people to receive each new episode to your inbox every fortnight!

Agorapulse is the podcast sponsor. No complicated excel docs, long emails or millions of open tabs. Simply manage all your social media channels in one place. Go to www.agorapulse.com/MarketingForIntroverts to get 1 month FREE.

In this episode I talk about personal branding with Fifi Mason. We talked about what personal branding it, why it is important and how introvert coaches and consultants can use this concept to develop themselves and their own businesses.

Fifi talked about her own experience of running a business, initially being afraid to show her own face and personality and the process she has been through to develop her own personal brand.

We discussed writing as a great marketing tactic for introverts and the struggles and benefits of using your photo on your content – particularly if you have blue hair! Finally we talked about the process of hosting an online summit, after Fifi ran the Quietly Successful Summit last year. We discussed the benefits of summits and how to host a 5 day summit with your introvert energy intact.

Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/

Resources

To find out more about Fifi go to fifimason.com/bio

If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It's called "Being the face of your service business: From hating it to loving it in 5 steps".

https://www.subscribepage.com/face-of-your-service-business-5-steps

And if you sign up, I'll make sure you are among the first people to receive each new episode to your inbox every fortnight!

Agorapulse is the podcast sponsor. No complicated excel docs, long emails or millions of open tabs. Simply manage all your social media channels in one place. Go to www.agorapulse.com/MarketingForIntroverts to get 1 month FREE.

If you are one of the 68% of introverted business owners who hate putting themselves out there you can sign up for my free guide. It's called "Being the face of your service business: From hating it to loving it in 5 steps".

https://www.subscribepage.com/face-of-your-service-business-5-steps

And if you sign up, I'll make sure you are among the first people to receive each new episode to your inbox every fortnight!

Marketing for Introverts is the podcast that explores ways introverts can successfully promote themselves and their businesses in a world where everyone else is shouting.

Do you have that daily challenge between not wanting to put yourself out there but also needing to promote your business in order to make sales?

Marketing advice for business owners centres on personal visibility, making an impact, raising your profile. How does that fit if you are reserved and quiet, and you prefer to listen and reflect?

If you are an introvert business owner looking for ideas and support in a noisy world, you've found it!