Behind the Screens

Marketing for Minions and MaXXXine

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With Despicable Me 4 and MaXXXine debuting for the 4th of July long weekend, we have a lot to cover from the 5-day weekend period, with audience analysis for the overlap between Minions and Inside Out 2, and marketing recommendations to make the most of MaXXXine’s horror and Sound of Hope. Join us Behind the Screens for all the insights!


Topics and times:

  • 4th of July market update - 1:03
  • Despicable Me 4 box office overview - 2:47
  • Despicable Me 4 audience analysis - 4:07
  • Where are the Gentleminions? - 7:13
  • Marketing, costs, and reviews  - 8:21
  • MaXXXine box office overview - 10:54
  • MaXXXine audience analysis and marketing recommendations - 11:52
  • Sound of Hope box office and audience - 14:33
  • Box office updates for Inside Out 2 - 19:14
  • Next week - 22:14


    • Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram


    Box Office Overview:

    • Inside Out 2 has reached $1.25B in its 4th week now, with an additional $108M globally this past weekend, and is surpassing records in a number of markets around the world.
    • Despicable Me 4 debuted domestically over a 5-day weekend, grossing $122.6M, with an additional $73M internationally, for a global total now of $230M.
    • A Quiet Place: Day One grossed $21M domestically, and a near-identical $21.1M internationally this weekend, bringing its global total now to $178M.
    • MaXXXine debuted to $6.7M domestically and $1.1M internationally for a total of $7.8M globally.
    • Sound of Hope grossed $3.2M domestically over the weekend for a 5-day total of$6.8M.
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