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Welcome back to episode 159 and the second instalment in the Scale Up Season. 

This week, we're joined by Melina Palmer, applied behaviour economist, podcast host of the Brainy Business and Author. Melina's latest book "The Truth About Pricing" discusses how pricing isn't just about price and the psychological factors to consider to make your customers buy. Jon had the chance to chat with Melina about what drives consumers to buy, how business can tailor their pricing strategy for scale and how you might be the biggest hindrance to your sales. 

Key takeaways:

• How to focus on the psychological aspects and make it easier for people to buy from you.
• Learn how understanding and applying behavioural economics can provide businesses with a competitive edge in influencing consumer behaviour and driving sales.
• Discover practical pricing strategies and psychological pricing techniques that can help businesses scale effectively while enhancing perceived value.
• Understand the anchoring concept, how it can be applied and how it can heavily influence consumer perception of value and willingness to pay.
• Discover the power of experience and how pricing can be about the experience and perception of value.

This episode delves explores the often-overlooked importance of pricing strategy in business success, emphasising that pricing is less about the numbers and more about the psychological factors that influence consumer behaviour.

Melina shares her expertise, including the common misconceptions about pricing, the role of behavioural economics in setting effective prices, and how brands can strategically position themselves to either focus on quality or value. Melina provides practical examples and advice on how businesses can reframe their pricing strategies to maximise success.

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Welcome back to episode 158 of the Marketing Freaks Podcast! We've taken an extended break, but we're back with the Scale Up Season. We will be inviting key individuals from brands that are currently and successfully scaling their business, mar-tech providers and digital marketing practitioners to join us on the sofa to share their knowledge. 

We're kicking off the new season with Jack Hayes, Head of Growth at Pooch & Mutt. As one of the UK’s fastest growing and most loved pet food brands Pooch & Mutt has grown over 400% in the last couple of years and Jack has been with the business during much of that time.

Jon will be talking to Jack about how businesses can utilise profit and loss statements to guide marketing decisions, set budgets and manage operations for growth.

Key Takeaways:

• Discover why integrating marketing spend with P&L is crucial for informed financial decisions and aligning business objectives.
• Find out why understanding business dependencies enhances performance marketing and resource allocation.
• Learn how effective negotiation and cost-saving measures can open up opportunities for increased marketing investment.
• Discover how transparent communication with financial directors enables strategic reinvestment of savings to drive growth.
• Gain insight into how embracing a collaborative, open approach to budget management improves decision-making and overall profitability.

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Hi all and welcome back to another episode!

This week, we are talking about paid social for small business. So often, larger brands with the bigger budgets get all the attention, but running any marketing for a smaller business requires a different approach and to a certain degree, a different skillset.

Joining us for this episode is Jo Francis, Meta Ads specialist, who shares her advice on how to make the most of smaller budgets when running activity on paid social. 

Enjoy!

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Hello and welcome to another bitesized episode!

This week we are talking about B2B marketing, and how to make your content stand out. Compared to most content efforts in the B2C realm, often B2B content is lacking in inspiration and fails to engage. 

Why is this the case and how should you go about fixing it?

Joining me for the episode is Cass Swallow, a B2B marketeer who's CV boasts brands including Virgin, eEnergy and more. 

Enjoy!

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Welcome to episode 156 of the Marketing Freaks Podcast. In this episode we're joined by Will Wright, Senior Partnership Manager at Intuit Mailchimp, to explore the capabilities of Email Marketing and the key elements to consider when building a successful email marketing campaign. Gain practical insight into the potential of email marketing. 

We discuss various aspects of email marketing, such as integration into multichannel campaigns and how email marketing can be used at different stages of the buyer journey for both B2B and eCommerce brands. We’ll also discuss best practices, some of the common mistakes businesses make and some of the features and applications that businesses may not be taking advantage of. 

Key Takeaways:

• Integration and Multichannel Approach: Understand how email marketing can seamlessly integrate into broader multi-channel campaigns, amplifying reach and engagement across different platforms.
• Success Stories: Gain insights from real-life successful campaigns, illustrating the practical application of email marketing strategies in driving business objectives.
• Building and Engaging Audiences: Learn effective methods for generating first-party data and building email lists, while ensuring emails are engaging and relevant to target audiences.
• Automation and Personalisation: Discover the role of automation in streamlining email marketing efforts and leveraging personalization strategies to enhance campaign effectiveness.

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Hello and welcome to this week's bitesized episode!

This time round, I'm joined again by Geoff Griffiths for a conversation about how to improve your time management skills.  Being able to effectively manage your time makes everything easier - it means you can prioritise and get what needs to get done completed, and ultimately free up your day to work on what matters. 

Really hope you enjoy this episode!

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Welcome to episode 154 of the Marketing Freaks Podcast. In this episode, we're joined by Zack Wragg, Head of Global Optimisation and Development at Merlin Entertainments. 

Jon and Zack get into the detail around multiple challenges, from understanding and fulfilling customer needs, to managing the delicate balance between individual attraction brands and the overarching group brand, and the strategies employed to maintain global consistency while allowing for local adaptation.

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Welcome to the first ever live episode of the marketing freaks podcast!

We're at the wonderful InOrbit conference in Slovenia and the topic for discussion is AI, the future of marketing and what that leaves for us humans. 

To help with the conversation we are joined by previous podcast guest Sam Lewis-Williams, Head of Marketing Automation at the FT and also open the session up for questions from the audience. 

This was so much fun to do and we hope you enjoy this special episode!!

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Welcome to this week's bitesized episode!

I'm joined by my good friend Geoff Griffiths and this week we are talking through the topic of dealing with professional rejection. 

From pitching new business, applying for jobs and many other career related scenarios - we all have to be in a good place to handle it, but no one ever teaches anything on the topic?

Enjoy!

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In this episode, Jon is  joined by Head of Ecommerce Media Europe at Lipton, Giovanni Pupo, to highlight the disparity between what is taught in higher education vs. the application and skills required to work within the Digital Marketing Industry. Is the curriculum outdated, or is it just focused on traditional marketing, rather than Digital Marketing? 

Graduates are often inducted into roles without any knowledge of how Digital Marketing Platforms work. We discuss the challenges graduates face when entering digital marketing roles without adequate knowledge, and how both employers and students can tackle them. 

Key Takeaways:

• Awareness of Disparities: Understanding the significant gap between what is taught in traditional university marketing programs and the practical skills needed for success in digital marketing roles.
• Challenges Faced by Graduates: Recognise the challenges that graduates face when entering digital marketing roles without adequate knowledge of digital platforms and strategies.
• Importance of Critical Skills: Learning about the critical skills and knowledge required for success in the digital marketing industry, including data analytics, social media marketing, SEO, and more.
• Differences Between Traditional and Digital Marketing: Understanding the differences between traditional marketing approaches and digital marketing strategies, and how these translate into today's market demands.
• Calls for Educational Reform: Hearing suggestions for how universities can better prepare students for digital marketing careers, such as updating curriculum content and incorporating more practical, hands-on learning experiences.
• Recommendations for Skill Development: Recommendations for courses and learning tools to develop digital marketing skills, providing actionable steps for both aspiring marketers and employers seeking to upskill their teams.