Marketing Freaks

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Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. 

In this episode, we talk to Sara Worland, SVP Brand, Million Dollar Baby Co.

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Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce.

In this episode, we talk to Alexa Fisher, Ecommerce Manager North America, Delognhi Group.

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Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. 

In this episode, we talk to Lauri Joffe, CMO, American Freight.

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Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. 

In this episode, we talk to Matt Smolin, CEO of customer loyalty business Hang.

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Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. 

In this episode, we talk to Poonam Goyal, Sector Head and Senior Research Retail Analyst, Bloomberg.

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Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. 

In this second episode, we talk to Patrick McIntyre, Head of Development, Krispy Kreme.

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Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. 

In this first episode, we talk to Anna Farberov, GM at Pepsico Labs. 

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Too Good To Go is a brand focused on fighting food waste and having a social impact. Sustainability and social impact is a huge focus for brands as well as a key driver for many in the increasingly conscious consumer market. But how do you tell the difference between the brands that are authentic and those that are doing it for marketing purposes?

Jon and Vanessa Jefferies, Associate Director of Marketing at Too Good To Go, explore the intersection of sustainability, social impact, and brand authenticity. We delve into how businesses can authentically incorporate social impact, differentiate themselves in the sustainability space and maintain credibility whilst pursuing market leadership.

Key Takeaways:

• Understand how brands obtain and maintain authenticity and credibility whilst pursuing sustainability initiatives. 
• Understand how the social impact movement is having a positive effect.
• How consumers can distinguish between brands that authentically prioritise sustainability and those that may be leveraging it for marketing purposes.
• Approaches to effectively communicate a brand's social impact without appearing disingenuous or solely focused on marketing objectives.
• Insights into future trends and developments in the sustainability and social impact space, and how brands like Too Good To Go are positioning themselves to stay ahead of the curve.

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Welcome back to the podcast!

In this week's mini bitesized episode, I discuss a few thoughts (from an employers perspective) on how to stand out in an interview and job application process. 

This is direct from my experience of recruiting for a small, specialised performance marketing agency. 

Hope this helps!

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Welcome to episode 141 of the Marketing Freaks Podcast. This week, we're joined by Sam Lewis-Williams, Head of Automation at the Financial Times, to explore how both businesses and consumers navigate the abundance of content that we have access to, and how the Financial Times uses automation to deliver the right content to the right audience.

We delve into the different applications of automation at the Financial Times. Sam explains how behavioural data is changing the way that the Financial Times delivers content to their subscribers to create 1:1 experiences. 

Key Takeaways:

• Personalised Content Delivery: Listeners will understand how the Financial Times leverages marketing automation to deliver personalised content experiences to its diverse subscriber base, ensuring that the right content reaches the right subscribers at the right time.
• Content Curation with Automation: Sam will provide insights into the significant volume of content available at the Financial Times and how automation plays a crucial role in the selection and curation of content for individual subscribers, enhancing their overall experience.
• Shift to Customer-Centric 'Orchestration': Listeners will learn about the transition from traditional linear email-based campaigns to a more customer-centric 'Orchestration' approach, and why this shift is essential in the context of marketing automation at the Financial Times.
• Behavioral Data's Impact: Sam will explain how the use of behavioural data is revolutionising content delivery, leading to the creation of 1:1 experiences, making content recommendations more tailored and relevant.