Marketing Freaks

Send a text

Hello and welcome to the Black Friday / Cyber Monday special!

In this episode we talk about whether or not Black Friday is worth doing as a business, how it's going so far and what the common trends for this Q4 are looking like. 

We also pull out some key news items and take a look at Shopify's real time BFCM stats. 

Enjoy!

Send a text

Welcome to episode 129 of the Marketing Freaks Podcast. Jon is joined by Ed Bolton, Partner Manager at Trustpilot to explore how businesses can harness the power of social proof, brand reputation, and user-generated content (UGC) to drive sales during peak buying seasons. We delve into the strategies and tactics that can be used, to help businesses thrive during their busiest times of the year. Gain valuable insights and practical tips on how you can leverage customer reviews within your marketing and customer engagement strategies, to boost sales over peak buying seasons.

Key Takeaways:

• The Importance of Social Proof: Understand how leveraging customer reviews, ratings, and testimonials can influence purchase decisions.
• Building a review strategy: How brands can automate the process of collecting reviews, making it easier for customers to leave feedback.
• Engaging with customers: Understand the importance of proactively engaging with customers by responding to reviews, both positive and negative. 
• Authentic Reviews: How to obtain reviews without impacting autenticity
• Leveraging reviews during peak seasons: How brands can prepare for peak seasons like Black Friday by having review processes in place, responding quickly to reviews, and showcasing reviews on their websites to build consumer trust.
• The value of finding impactful reviews: The importance of finding reviews that resonate with your target audience and strategically feature these reviews in marketing campaigns.

Send a text

Welcome back to another bitesized mini episode! 

This week we're talking about the corporate game, how to win confidence and how to get buy in for future investment in your marketing activity. 

Simply being great at what you do is sadly not often quite enough. You need to be able to communicate clearly and build logical business cases in order to progress and grow your channels. 

Join this episode for some advice on how to go about doing just that. 

Enjoy!

Send a text

Welcome to Episode 127 of the Marketing Freaks Podcast. This week, Jon is joined by Gemma Barter, the Digital Marketing Manager at Honest Burgers, to talk about about the strategic approach and tactics employed by Honest Burgers in leveraging online marketing to boost footfall into their restaurants. We uncover the key ingredients that make their marketing efforts so effective in driving foot traffic, customer engagement, and loyalty to their brick-and-mortar locations. 

Key Takeaways:

• Strategic Approaches: Gemma will share Honest Burgers' strategic approaches to integrating online marketing with offline activities. Gain a deeper understanding of how a well-thought-out strategy can drive customers to physical locations.
• Tactical Tips: Gemma tells us the specific online marketing tactics, tools, and platforms that have proven effective in increasing foot traffic and engagement in their restaurants. These practical tips can serve as actionable takeaways for businesses looking to replicate their success.
• Measuring Success: Gain insights into how Honest Burgers measures the impact of their online marketing efforts on offline activity. 
• Inspiration: Leave the episode inspired and equipped with knowledge and ideas to enhance your own online marketing strategies to drive offline activity for your businesses.

Send a text

It’s spooky season, so in this bonus Halloween-themed episode we’re bringing you some tales of terror in the form of Paid Media Horror Stories. Jon is joined by Abi Carey, Head of Paid Social to delve into some of the most hair-raising mistakes made in performance marketing. They will not only highlight common blunders but also share a chilling account of their personal career horror stories and the invaluable lessons they've learned. Tune in for a frightfully informative discussion that will help marketers avoid the ghastly ghouls and enhance their performance marketing efforts.

Key Takeaways:

• Marketing Nightmares: Discover the common spine-tingling mistakes in performance marketing, and how to exorcise your campaigns of their demons. 
• Personal career haunts: Jon and Abi resurrect the ghost of their marketing past. Hear the terrifying tales of career mistakes and the lessons they’ve learned to avoid the same fate.

Performance Marketing Potions: Jon and Abi brew up potions and solutions strong enough to raise your performance marketing from the dead.

Send a text

In this week's mini bitesized episode, we talk all things AI and paid media. 

Are the robots coming for our jobs, or is it that our job roles are just going through a major change? How can we use AI to be more efficient, get better results and ultimately earn more revenue for our clients?

We talk through all of the above and also get a new snapshot opinion from Nick Boyce on the matter!

Send a text

Welcome back to Episode 123 of the Marketing Freaks Podcast. During this episode Jon and Abbey, Associate Director at Builtvisible explore the relationship between digital marketing and user experience (UX) in today's competitive landscape. By delving into the strategies, examples, and insights shared by Abbey, we will gain a deeper understanding of how seamless UX and effective digital marketing converge to create impactful customer journeys.

Key Takeaways from this episode:

• The importance of the customer Journey: Gain a clear comprehension of what the customer journey entails and why it is a pivotal component of successful digital marketing efforts.
• Integration of Digital Marketing SEO and UX: Understand how Digital Marketing, SEO and UX overlap, and how each aspect must intertwine for a successful online presence. The goal is to create content that not only ranks well but also provides a great user experience.
• Measuring Customer Journey Success: Practical methods for effectively measuring and assessing the success of customer journeys.
• Enhancing Conversion Rates: How improved UX directly influences the success of pay-per-click (PPC) advertising campaigns, showcasing the potential for higher conversion rates through strategic UX enhancements.

Guidance for Businesses: Actionable advice and best practices for businesses seeking to elevate their customer journey and enhance their UX, contributing to improved brand perception and customer satisfaction. 

Send a text

Join us in this bitesized episode to talk through agency fees, what you SHOULD be getting for your money, and why they are worth paying. 

Clearly every business and situation will be different, but selecting the right agency should provide a vast amount of value for your business, way beyond a simple exchange of cash for resource. 

Nick Boyce dials back in for his opinion on the matter, having worked in multiple client-side and agency roles.

Hope you enjoy!

Send a text

Welcome back to the Marketing Freaks Podcast.  In this episode, Jon is joined by Nancy Harhut, a leading expert in the world of behavioural science in marketing and creativity. During this episode, we delve into the fascinating world of behavioural science and how it can be harnessed to enhance marketing strategies. We will explore the key principles and techniques of behavioural science that marketers can apply to captivate and engage their target audiences more effectively. Through Nancy's expertise, we provide valuable insights and actionable takeaways for marketers looking to leverage the power of human behaviour in their campaigns.

Key takeaways:

• Understanding of Behavioural Science: Gain a clear understanding of what behavioural science is and how it relates to marketing.
• Psychological Triggers: Learn about specific psychological triggers and biases that influence consumer behaviour. Discover how these triggers can be applied strategically to create more effective marketing campaigns.
• Practical Applications: Understand how behavioural science can be applied within a marketing strategy to drive consumer engagement and boost sales.
• Actionable Takeaways: Receive practical tips and actionable advice on how to integrate behavioural science principles into marketing campaigns. Nancy Harhut will provide guidance on where to start and how to measure the effectiveness of these strategies.

Send a text

Join us for this mini, bitesized episode where we talk through what makes a bad pitch process, what makes a good pitch process, how to find the best agency partner for your business and a whole heap more!