Marketing Freaks

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Welcome back to the Marketing Freaks podcast! In this week’s episode, Jon is joined by our Head of Paid Social Abi Carey to talk through what business factors you should be taking into consideration in paid advertising.

In the ever-evolving realm of digital marketing, paid media campaigns have emerged as a game-changer for businesses seeking to expand their reach and drive tangible results. However, achieving success in this space requires a keen understanding of various business factors that can influence your outcomes. 

In order to fuel growth and maximise your returns, you should ensure that you strike a clear balance between profitability and growth by carefully evaluating your margins and finances whether that's for your business or for a client. 

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Welcome back to the marketing freaks podcast! In this week’s episode, I’m joined by Halli from our Paid Social team to talk through the importance of having a good creative brief. 

When it comes to running campaigns on social, creative is clearly a hugely important part of the mix. As such, if you’re working with external partners or other teams within the business, ensuring they know exactly what you need is imperative.

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Hi all and welcome to episode 107 of the Marketing Freaks podcast!

In this week’s episode, Jon is joined by our Head of Client Services Dan Lifton to delve into the significance of working with the right digital marketing agency, both from a business perspective and on a personal level. 

In today's fiercely competitive digital landscape, businesses and individuals are striving to unleash the full potential of online platforms. However, navigating this complex terrain can be overwhelming. This is where finding an agency to assist can be your guiding light, empowering you to achieve your goals.

So what should you look out for? A reputable digital marketing agency should possess a diverse range of expertise. What you/your business needs to decide is whether those skills align with your goals. If that's SEO, PPC, Paid Social, content creation or analytics, you need to consider their industry experience and whether they have worked with businesses similar to yours. 

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Hi all and welcome to episode 106 of the Marketing Freaks podcast!

In this week’s episode, Jon is joined by Overdrive’s Senior Paid Media Account Manager Abi Carey to discuss the valuable lessons we’ve learnt so far since setting up our very own e-commerce business, The City Scooter and how they can be implemented to propel our clients business endeavours to new heights.

One of the best ways we can understand the pressures and stresses our clients go through day to day as a digital marketing agency is by putting ourselves in their shoes. So, why did we decide to go to the extreme and set up an e-commerce business as a team? It’s simple. 

In order to acknowledge those trials and tribulations that e-commerce businesses experience daily, there is no better way to learn than by being able to fully immerse yourself into it. Not only did learning on the job offer practical application of knowledge, but it also allowed our whole team to tap into new skills, contextual understanding and adaptability.

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Hi all and welcome to episode 105 of the Marketing Freaks podcast!

In this week’s episode, Jon is joined by our very own TikTok genius and Senior PPC Executive Rosie Toone to discuss TikTok, what it is and the power of the platform within digital marketing.

If you've been living under a rock and haven't heard of TikTok, let us enlighten you! TikTok is like a wild party where everyone is showing off their best dance moves, lip syncing to their favourite music, and sharing their life hacks with the world. It's a platform where you can find everything from hilarious pranks to cooking tutorials to adorable pet videos. And the best part? It's all wrapped up in videos of a variety of short lengths that are addictive and easy to consume.

So, why is TikTok such a hit? Well, for starters, it's designed to be highly personalised. The app's algorithm learns about your preferences and surfaces content that is tailored to your interests. This means you're constantly discovering new creators and content that you'll love.

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Hi all and welcome to episode 104 of the Marketing Freaks podcast!

Over the last two episodes, Jon is joined by Harry Thuillier, co-founder of Oppo Brothers, the award-winning British ice cream and healthy snack brand that has taken the market by storm.

If you haven’t yet listened to last week's episode yet, you need to! (and you can do that by clicking here). It was a truly inspiring conversation where Harry and Jon discussed the Oppo Brothers journey, from concept through to being stocked in some of the UK’s largest supermarkets as well as the difficulties that arose along the way. 

In this week’s episode, they dive into the marketing and brand development that took place when starting out the Oppo Brothers venture.

With their business model focussing around wholesale and getting large chain supermarkets to stock their products in order for Oppo Brothers to succeed, Harry and Charlie were aware that they needed to create a distinctive product that was going to add value to those stores.

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Hi all and welcome to episode 103 of the Marketing Freaks podcast!

Over the next two weeks, Jon is joined by the truly inspiring Harry Thuillier, co-founder of Oppo Brothers, the award-winning British ice cream and healthy snack brand that has taken the market by storm.

If you haven't heard of the Oppo Brothers, you're missing out on an exhilarating story of entrepreneurship and success. So let us be the ones to enlighten you…

In this week’s episode, Jon and Harry discuss the journey from their Oppo Brothers concept through to being stocked in some of the UK’s largest supermarkets. They also go over some of the difficulties that Harry and his brother Charlie were faced with when starting out in their new business.

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Hi all and welcome to episode 102 of the Marketing Freaks podcast!

In this week’s episode, Jon is joined by our Head of Client Services Dan to discuss not only the importance of data, but being able to understand and report your data effectively by looking at the appropriate metrics for your product.

Data is the fuel that drives digital marketing. Without it, we wouldn't be able to measure the success of our campaigns, make informed decisions, and improve our results. But with so much data available, it's easy to pollute your view and be led by the wrong metrics. 

One of the common things we see in the industry is overcrowded reporting and it’s important to understand that to be able to effectively report results, you need to be able to identify the right metrics to track. Unfortunately, we often see that businesses are making marketing and advertising decisions based on irrelevant information and not only is this a huge waste of money, but they’ve then missed out on results.

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Hi all and welcome to episode 101 (Not the Dalmatians movie) of the Marketing Freaks podcast!

In this week’s episode, Jon and our Paid Social whiz Abi Carey continue to discuss other potential reasons as to why your ads might not be working and why, as well as providing ways to improve the performance.

In the previous episode, Jon and Abi went over some of the common things we see within the digital marketing agency when it comes to poor performing ads, whether it’s creative design being too complex or simply not utilising what is available when it comes to ad strategy i.e. creating UGC style content. In this episode, we dive deeper into reasons that may not have even crossed your mind before…

Although it may be controversial (especially coming from a performance agency), and really quite daunting to come to terms with, one thing we flag to our clients is that they are not spending enough on automated campaigns. We understand this can be a bitter pill to swallow for most and we aren’t trying to tell you to spend more money if your results aren’t looking good.

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Hi all and welcome to episode 100 of the Marketing Freaks podcast!

Over the next two weeks, Jon is joined by our very own Abi Carey and are focussing on ad performance & do’s and don'ts in ad creation. They discuss some of the potential reasons as to why your ads might not be working and what changes you can make within your business to rectify this.

During this week’s episode, Jon and Abi talk through some of the common misconceptions when it comes to ad creation. 

One of the biggest obstacles we often come across at Overdrive Digital is the ad creative. Previously content was designed to be more sleek and professional, however, relying on content like this nowadays can be seen as a huge error.