Marketing Freaks

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Hi all and welcome back to our podcast!

In this week’s episode, I’m joined by Dan and we’re catching up on something that should be at the forefront of your mind, yet so many forget - how agencies and clients should work together.

So let’s talk about relationships. When working with your clients or an agency, it’s important to remember that you’re a partnership and it’s essential to be aligned in what you want to achieve. 

This way if there are any differences, you can solve these from the get-go or make any adjustments necessary. It’s all about being 100% on the same page right from the start, but also having transparent and open communication.

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Welcome to the first episode of 2023! To kick the year off, we’re going to be going back over the basics of using negative keywords to cut your wasted spend.

Although a basic task, it’s amazing how often this gets missed. Additionally, there are ways you can approach the job which will make your life far easier and the job a lot more efficient. 

For this episode, I’m joined by the brilliant Rosie from our PPC team to talk you through how she does this on her accounts.

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Welcome to the last episode of 2022! 

This week I’m joined by Sophie from our paid social team and we’re going to be discussing the importance of having a testing plan for your paid social activity. 

If you’re running Meta Ads (or any paid media activity at all!), then we highly encourage working on a plan to detail exactly what you are going to be experimenting with. 

Take a listen to this episode to find out how to approach your planning, what needs to be included in your plan and also some of our experiences from the clients and accounts we work on.

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Hi all and welcome to episode 86!

This week, I’m joined by Dan and we’re talking through the forthcoming changes to Meta Ads’ terms and conditions. Whilst this sounds like an extremely dry conversation, a lot of people have been freaking out and we wanted to work out why!

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Hi all, and welcome back to part two of Abi’s podcast takeover! If you missed part one where we talked through the story of Overdrive Digital, definitely check that one out here. 

In this week’s episode we talk about why we decided to launch our own ecommerce brand, thecityscooter.com and some of the brilliant benefits we’ve seen since doing it. 

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Hello all and welcome back to the podcast! 

In this week’s episode Abi takes the reins and interviews Jon about the story behind Overdrive Digital and some of the highlights we’ve had as a business over the past six years.

Over the past eighty or so episodes we’ve spoken to many brilliant business founders and talked through their stories, but we’ve never taken a look within and spoken about ours. We thought it was about time we fixed that!

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Hello and welcome to episode 83 of the Marketing Freaks podcast! 

In this weeks’ episode we’re discussing how important it is to step back from platform metrics, look at the bigger picture and check in on performance beyond the click that your ad receives.

In summary, there are many moving parts that impact the performance of your ad campaigns, and to be effective, we have to be aware of them!

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Welcome to episode 82 and this week we have another brilliant guest joining the podcast, Robert Craven. 

Robert is a digital agency expert, well respected author and keynote speaker and managing partner of GYDA who run peer to peer masterminds for independent agencies. 

In this episode we talk through the importance and value of practicing what you preach and putting your money where your mouth is!

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It’s no secret that many advertisers on social have found 2022 tough. Combine the platform changes with a cost of living crisis, increased competition and massively skewed year on year data - it’s not been easy.

However, there is still hope and we’re seeing strong performance on Facebook Ads across a number of different sectors. It’s just harder to come by. In this episode I chat with Abi on the mindset needed to make big performance improvements, and how we tackle the challenge here at Overdrive.

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Welcome to episode 80 of the Marketing Freaks podcast! 

This week I’m joined by Rosie from our PPC team and we’re talking about how to approach accounts that have extremely high CPCs in the hundreds of dollars per click.

If you’re faced with a similar situation and wondering where you should start, take a listen to this episode for some excellent advice from Rosie.

Enjoy!