Marketing Freaks

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In the first episode of our series, we speak to Molly Baker from Indie Consulting, a full service digital marketing consultancy based in the US. 

Within the episode we talk about Molly’s journey to setting up the business, the challenges of running a full service agency and also the pros and cons of having a remote team spread across the US.

Huge thanks to Molly for making the time to join the podcast and for a great chat!

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Finding the right objectives for your business has always been tough, but for several reasons it’s harder now than it ever has been. 

Firstly we’ve seen HUGE changes on the platforms in the past 12 months and secondly, comparing year on year is extremely difficult for many businesses due to out of character trading through the pandemic. When the goal posts have moved so much, knowing what you should be aiming for is hard!

The positive side of this is that if you can pin down a fresh set of benchmarks that you know make sense for your business, you immediately have a competitive advantage due to being able to scale with confidence.

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Following on from last week when we discussed ways to look after your mental wellbeing in the workplace, this week we are talking about how to make sure you are constantly learning and improving in your role.

I’m joined by Abi who does an amazing job of running our wonderful Paid Social team, to chat through her thoughts and experiences on the subject of self-improvement.

We’re well aware that a topic such as this can be awash with vague advice, buzzwords and tips on how to manifest your success. Of course that’s completely fine if those approaches are your bag, but we tried our best to focus instead on practical lessons learnt from growing our teams here at Overdrive.

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Welcome to episode two with our wonderful guest Lisa Pratt. If you didn’t catch it, in the first episode we talked about how to make sure your marketing stands out from the crowd and gets your message across clearly. Well worth a listen!

In this episode we’re tackling a different, but very important topic; wellbeing in the workplace.

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Welcome back to the Marketing Freaks podcast and the first of two episodes with our very special guest Lisa Pratt. 

For those who don’t know, Lisa is the Digital Marketing Lead at Girlguiding and comes with a wealth of marketing experience. 

In this first episode we talk through how to make sure your marketing cuts through the noise, how to get your message across clearly, and how to stand out from the competition.

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A big thank you to Sophie who joined the episode for the conversation and for all her input on the topic! 

A big part of our conversation was around the importance of being clear and intentional with how you plan your spend. We also discuss the danger of having ‘unlimited’ budgets; even when triggered by performance metrics it is always good to have some clear goal posts set. 

We also cover the importance of continuing testing, and making sure that you have a portion of your budget allocated to new activity. Once of the biggest risks is remaining static with your approach, so always having some budget set aside to test new tactics will ensure you are always moving forwards.

Really hope you enjoy this episode and please do let us know by leaving us a review!

What this episode covers:

• The importance of being intentional with your spend
• How to plan your budget allocation
• Setting aside testing budgets
• Sophie’s tip of the week!

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It’s no secret that there is a general trend of costs increasing on Facebook Ads. However, in recent months many advertisers have been reporting larger than usual increases and big spikes in CPM. 

Remember, no matter what campaign type you are running be that traffic, engagement or conversions…what you are actually paying for is the cost per thousand impressions (CPM).

In this episode I chat with Dan (Head of Client Services) about what we are seeing within the accounts we manage, and how to navigate the challenge of increased CPMs. 

What this episode covers:

• Why is CPM so important to monitor?
• What we are seeing on our accounts
• How to manage your way through increased costs
• Dan’s tip of the week!

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Welcome to the third and final episode in our three part series on analytics. 

The big reason behind wanting to run this series is that so many people struggle to get the most from their data, and with a large amount of change happening in the analytics world, getting to grips with your approach to analytics has never been more important.

A huge thank you to the brilliant Barbara Pezzi for her insights across the series, and we genuinely hope it’s been useful. If it has, please do take the time to subscribe and rate the podcast on Apple Podcasts - it makes a big difference, we really appreciate it and would also love to hear what you think.

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Welcome back to part two of our analytics mini series with good friend of Overdrive Digital and all round analytics legend Barbara Pezzi.

In this episode we talk about how to approach analytics with the right mindset, and how to interpret the wealth of data presented to dig out insights that will make a true difference to your business. 

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Unless you’ve been hiding under a rock, you’ve probably heard about the forthcoming retirement of Universal analytics and the move to Google Analytics 4. 

Although the news has spread far and wide, there is a lot of confusion as to what this means for digital marketers and what you need to do about it.

In this, the first part of a three episode series on Analytics, I sit down with Barbara Pezzi to get an overview of GA4.