Marketing Freaks

Marketing Freaks

By Overdrive DigitalBusinessEntrepreneurshipMarketing
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Marketing Freaks episodes

  • #EP079 - My Business Story, Jane Hunt

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    Hello all and welcome to episode 79 of the Marketing Freaks podcast. In this week’s episode we continue with our ‘My Business Story’ series, speaking to co-founder of digital PR agency JBH, Jane Hunt.


    24 min
  • #EP078 - 2022 Q4 Preppin'

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    Hi all!

    In this week’s episode I’m joined by Abi Carey to talk about Q4, how to get prepared and what we foresee the challenges being this year.

    Really hope you find this one helpful, and if you do, please make sure you subscribe for future episodes!


    20 min
  • #EP077 - Account Rescue, How To Turn Performance Around Fast

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    In this episode I’m joined by Sophie from our paid social team, to talk through the topic of account turnarounds. 

    No matter how good you are, everyone working in paid media will at some point be faced with an account that has either gone a bit stagnant, or perhaps inherited an account that just isn’t performing as well as it should. 

    So how should you approach these situations? Take a listen to this week’s episode to find out!


    21 min
  • #EP076 - The Reality of In-housing Paid Media

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    Welcome back to the podcast!


    In this week’s episode, we’re speaking to Daria McBride, Digital Marketing Manager at Hush. We talk through her role managing paid media at Hush, how that compares to previous agency side roles and also her experience of in-housing paid media.

    27 min
  • #EP075 - Has Marketing Changed?

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    In this week’s episode I’m joined by yet another brilliant guest and good friend of mine, Phil Ingram. 

    Phil started working in sales in the late 80s and is now CEO of a gaming company in Hong Kong. So, how has marketing changed over that time? 

    Take a listen to the episode to find out!


    36 min
  • #EP074 - My Business Story, Callum McKeefery

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    Welcome back to another instalment of our ‘My Business Story’ mini series of interviews. 

    This week we’re speaking to Callum McKeefery, founder of reviews.io. We chat with Callum about the story behind reviews.io, but also his experience in business prior to that.

    One of the really great things about this podcast is meeting new people and having great conversations. This episode truly does encapsulate that, with a completely open chat through Callum’s experience in business.


    28 min
  • #EP073 - My Business Story, Amelia Sordell

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    Hello and welcome back to another installment in our ‘My business Story’ series. In this week’s episode we speak to Amelia Sordell, personal branding expert and founder of Klowt.

    If you’re interested in how building your personal brand can contribute to a growing business, check out this episode for Amelia’s advice!

    If you’ve spent any time at all on LinkedIn, you’ve probably come across Amelia. With well over 100,000 followers and posts that generate huge levels of engagement, I wanted to find out what the reality of getting to that point was like.

    Not only do we talk about the positive impact having a strong personal brand can provide, we also talk through some of the potential downsides and how much hard work it is to start getting traction. 

    Really hope you enjoy this episode!


    42 min
  • #EP072 - The Highs & Lows of Brand-side PPC Management (Dan Roche)

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    Hello all and welcome to episode 72 of the Marketing Freaks podcast! This time we’re back with a very special guest Dan Roche. 

    With over a decade of experience in performance marketing including roles at WeBuyAnyCar and On The Beach, it was great to get Dan’s take on what it’s like managing PPC in-house compared to being agency side.

    Within the episode we talk about the day to day side of working in house, Dan’s experience’s of being pitched to by agencies (good and bad) and some of the lessons he’s taken through to his own performance marketing agency. 

    If you work in-house on PPC there’s a ton of great advice, but also some really useful insight for anyone working within an agency from the other side of the coin.

    Having known Dan for quite some time now, it was also a brilliantly fun catch up! Genuinely hope you enjoy this episode as much as I did recording it!

    Enjoy!


    34 min
  • #EP071 - Planning Your Weekly PPC Optimisations

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    Hello all and welcome to episode 71 of the Marketing Freaks podcast!

    In this week’s episode, I speak to our PPC account manager Chris Llewellyn to discuss weekly PPC optimisations. We talk through the types of activity you should be looking at, the importance of having a plan but also the need to remain adaptable.



    19 min
  • #EP070 - Paid Social, A New Starters Perspective

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    If you have a search around for information on how to approach paid social, you’ll be met with thousands of resources detailing the latest and greatest fancy strategies you can use. 

    But rarely do we hear from the frontline team members that keep the day to day running, or even those who are starting their journey in paid social. 

    For this episode we’re fixing this and speaking to one of our latest recruits, Halli Biggs who was brave enough to join the podcast to talk through her experiences.


    15 min

About Marketing Freaks

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The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do…