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Marketing Freaks
Marketing Freaks episodes
- #EP059 - Landing Your First Job in Paid Media
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Moving slightly away from our usual discussion points on paid media strategies & tactics, in this episode we explore the topic of how to land your first job!
Joining me for this episode is Louisa McNally, who joined our paid social team a couple of months ago. Very bravely, she agreed to have a chat and share some advice from her recent experience of job hunting.
19 min - #EP058 - Are Performance Max Campaigns Worth Trying?
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If your line of day to day work involves Google Ads, you’ve probably heard of Performance Max campaigns.
Performance Max campaigns are Google’s latest move into fully automated campaign types, allowing (in theory!) advertisers to set up quickly and start generating results.
In this episode I talk to Chris from our PPC team to give you the lowdown on what they are all about, how to get started and a view on what we’ve seen from our initial testing.
20 min - #EP57 - Career Advice from Monzo and Girl Guiding
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Back in February we ran a webinar discussing social media marketing trends for the year ahead, with the excellent Rochana Shrestha from Monzo and Lisa Prattfrom Girl Guiding making up a brilliant panel.
As part of the session there were a number of questions for Lisa and Rochana on the topic of careers. What this turned into was a super informative part of the session with some amazing and honest advice from both Lisa and Rochana!
This episode features that specific part of the Q&A, so if you are looking to get started in the world of digital marketing or are looking for new opportunities, definitely give this one a listen!
9 min - #EP056 - Google Tag Manager For Noobs
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What this episode covers:
- Why getting to know GTM is so important
- How to get started
- How to implement and debug your tracking
- Dan’s tip of the week!
18 min - #EP055 - Our 2022 Predictions for Paid Social
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This episode covers:
- Key learnings in paid social from last year
- Our predictions for 2022
- What we are seeing work well right now
- Ellie's tip of the week
17 min - #EP054 - Planning & Testing Creative That Converts
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What this episode covers:
- The difference between great looking ads and ads that sell
- How to monitor and optimise ads for improved conversions
- Our approach to creative testing plans
- Cat’s tip of the week!
20 min - #EP53 - Analytics, The Way The Cookie Crumbles With Barbara Pezzi (part two)
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Join us for part two of our interview with analytics legend Barbara Pezzi!
18 min - #EP52 - Analytics, The Way The Cookie Crumbles With Barbara Pezzi (part one)
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What this episode covers:
- Common analytics mistakes
- How to understand your data
- The future of analytics
As always, I really hope you enjoy this episode and find it useful! Do subscribe here and we’ll see you later this week for part 2 :)
15 min - #EP51 - How to Win at PR & Launching a Crypto Product
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What this episode covers:
- What Swarm Markets is all about
- Being the world’s first licensed DiFi platform
- Gaining cut through in the press
- PR tactics for launching your product
18 min - #EP050 - Facebook Ads Special Categories, What Are They?
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What this episode covers:
- What are special ad categories on Facebook?
- What does the approval process look like?
- Recommendations for advertisers
23 min
About Marketing Freaks
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The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do…
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