Marketing From The Edge

Today we're doing something special. We're looking back at the best moments from 2024, handpicked by me and my dad, curated by our team, and of course, chosen by you, our listeners. From the episodes that sparked the most conversations to the strategies that delivered the biggest wins, we're breaking down the highlights that made this year unforgettable. Whether you're tuning in for the first time or you've been with us all year, this is your ultimate crash course and the most powerful insights we shared in 2024. Let's jump in and relive the moments that define the year and might just transform your 2025.
 

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Today we're talking about knowing what stage of business you're in and the importance of focusing on the big thing versus the important thing. Do you need to find the big thing? Do you need to keep working on the important thing? Or do you need to do something different? We share our best strategies, no matter what stage of business you're in.

Timestamps:

00:00 Introduction to Marketing From The Edge

01:03 Understanding Business Stages

01:27 The Importance of the Big Thing vs. the Important Thing

02:15 Leveraging Small Improvements for Big Gains

03:42 Optimizing Business Efficiency

05:01 Strategies for Incremental Growth

06:21 Real-World Examples and Applications

08:19 The Right Order of Operations in Business

15:13 Maximizing Revenue Through Promotions and Retargeting

15:48 Maximizing High LTV Channels

16:28 The Challenge of No Acquisition

17:51 Monetization vs. Acquisition Balance

21:24 The Importance of Time in Business

24:54 Adapting to Business Phases

27:09 Conclusion and Final Thoughts

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

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For feedback, episode ideas, and guest suggestions, contact: [email protected]

Last Centurion update, John set an ambitious goal for $20 million next year. He shares exactly how he arrived at that number and how you can build your own business -  by beginning with the end in mind.

Timestamps:

00:00 Introduction to Infinite Loop Game

01:08 Setting Ambitious Goals: The $20 Million Plan

02:01 Breaking Down the Goal: Steps to $20 Million

03:41 Running vs. Building a Business

05:10 The Four Building Blocks of Revenue

07:03 Front-End Acquisition and Monetization

16:11 The Importance of Live Events

19:30 Leveraging Experience for Success

19:58 Adapting to a Changing Business Landscape

22:08 The Importance of Acquisition and Monetization

24:04 Navigating Business Challenges

26:55 Setting Goals and Planning for Success

28:52 The Infinite Loop of Business

29:22 Reflecting on Past Experiences

35:59 Final Thoughts

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: [email protected]

 Today we're talking about the 84 million dollar SMS strategy you've never heard of.

Timestamps:

00:00 Introduction

01:02 The $84 Million SMS Strategy

01:34 The Shift from Email to SMS

02:16 Building and Utilizing Your SMS List

03:36 The Value of High-Quality Leads

05:46 Effective SMS Marketing Techniques

11:02 The Importance of Timeliness in SMS

12:06 Maximizing Engagement with Live Events

17:40 Understanding Audience Psychology

18:15 The Importance of SMS in Modern Marketing

19:50 Challenges and Opportunities in SMS Marketing

22:44 Effective Messaging Strategies

24:30 The Power of Relational and Authority Messaging

26:19 The Future of SMS Marketing

29:41 Conclusion and Final Thoughts

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

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For feedback, episode ideas, and guest suggestions, contact: [email protected]

Today we’re going to talk about AI and the future marketing. We're nearly 2 years into the AI revolution. What has changed, what's the same and what is next for AI in marketing and business. We’ll share how were using it and when we avoid it. Here's the future of AI and business.

Timestamps:

00:00 Introduction

01:01 AI in Marketing: Current State and Future Prospects

02:17 Historical Perspective on Technological Advancements

05:23 AI in Healthcare: A Dermatologist's Story

09:18 AI's Role in Enhancing Productivity

20:40 The Future of Marketing with AI

22:43 Final Thoughts and Takeaways

24:35 Closing Remarks

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

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For feedback, episode ideas, and guest suggestions, contact: 

[email protected]

Today we've got another controversy on our hands. Jon comes out with a bold statement… Split Tests are B.S. here's why…

Timestamps:

00:00 Introduction

01:11 Controversial Statement: Split Tests are B.S.

01:28 The Problem with Split Tests

06:40 Valid Split Testing: What It Takes

07:01 Optimization vs. Maximization

08:54 Real-World Examples and Lessons

19:58 Conclusion and Final Thoughts

20:16 Outro and Contact Information

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

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For feedback, episode ideas, and guest suggestions, contact: 

[email protected]

Today we’re going to dive into how to drown out the noise. When to know when you're getting good advice vs. uninformed opinions. There's a time to actually stop and listen, and there's a time to ignore the crowd and just build. This is about understanding the signal vs. the noise. Here's how we build our business.

Timestamps:

00:00 Introduction

01:11 Drowning Out the Noise: Evaluating Feedback

05:14 Real World Results vs. Theories

06:52 The Value of Experience in Feedback

12:11 Overcoming Fear and Taking Control

14:53 Practical Sales Strategies and Mindset

20:38 Final Thoughts and Key Takeaways

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

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For feedback, episode ideas, and guest suggestions, contact: 

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Warning: Today’s episode is going to be different. Instead of a conversation on how we’d grow any business, we want to let you see exactly what we are doing to grow one of our own businesses. This is a special series updating you specifically on Jon Alexander and his company’s journey to $100 Million. You’ll learn what has happened, what he’s doing right now and what’s next. This is a chance to peak behind the curtain and understand the mindset, the strategies and the tactics behind going from $0 to $100 Million in annual revenue. You’ll want to have your notebook or app ready for this extended episode.

Timestamps:

00:00 Introduction

01:45 Jon Alexander's Business Journey

02:16 Marketing Strategies and Assumptions

04:27 Challenges and Adjustments

14:50 Acquisition and Monetization

25:44 Understanding Front End and Back End in Business

26:12 Adjusting Strategies for Better Results

26:37 The Importance of Live Events

28:21 Learning from Surprises and Setbacks

31:02 Planning for Success: Q4 and Beyond

31:55 Setting Ambitious Goals and Working Backwards

37:35 Balancing Short Term Revenue and Long Term Growth

43:05 Key Advice for Aspiring Entrepreneurs

47:21 Conclusion and Final Thoughts

Stay Connected:

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For feedback, episode ideas, and guest suggestions, contact: 

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Today we’re unpacking one of the most intimidating parts of starting or scaling any business. You’ve got your offer, you’re making money. How do you break through the next ceiling? How do you go from $1 to $10 million or $100 to 500 million? The one thing most businesses will put off is addressing the “front of house” and I’m not talking about receptionists or your website. It’s one of the hardest parts of business, front-end growth. We share why so many businesses struggle, give breakdowns on how to make it work and share specific examples of what you can do. If you’re not afraid of doing the hard things, you’re going to love this episode.

Timestamps:

00:00 Introduction 

01:11 Breaking Through Business Growth Ceilings

02:11 Understanding Leads and Opportunities

03:20 The Importance of Engagement

04:31 Front-End vs. Back-End Marketing Strategies

06:11 Scaling Your Business: Tactical Approaches

10:43 Leveraging Affiliates for Distribution

12:49 Broadening Your Target Audience

16:51 Building a Brand for Mass Appeal

20:22 Final Thoughts and Conclusion

Stay Connected:

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Join our community of entrepreneurs: https://www.skool.com/marketing-edge

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For feedback, episode ideas, and guest suggestions, contact: [email protected]

Today my Dad finally speaks out against one of the deadly sins in marketing. We believe that strong marketing is about providing value to your customers. There’s a lazy way to get results though. The hidden cost is an erosion of trust and death by 1,000 cuts over time. There’s a better way to do it. If you want to avoid committing one of the deadly sins of marketing and instead have a strong foundation that will serve your business for years - turn your volume up and buckle up.

Timestamps:

00:00 Introduction 

01:06 The Deadly Sin of Marketing

01:35 Content vs. Marketing: Defining the Difference

02:31 The Evolution of Content-Driven Marketing

03:13 The Importance of Engagement in Content

04:24 Storytelling vs. Story Selling

06:17 Building a Content-Driven Machine

08:23 The Power of Consistent Messaging

09:52 Core Beliefs and Audience Engagement

16:49 Actionable Steps for Content Strategy

17:52 Conclusion and Final Thoughts

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: [email protected]