Marketing From The Edge

By Jon Alexander, Cody Alexander

Welcome to Marketing From The Edge Podcast – I’m Cody Alexander, I’ve directly generated over $200 Million dollars in Net Revenue over the last 5 years through innovative marketing and a numbers-first... more

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FAQs about Marketing From The Edge:

How many episodes does Marketing From The Edge have?

The podcast currently has 21 episodes available.

Marketing From The Edge episodes:

January 06, 2025 Marketing From the Edge: The Best of 2024
Today we're doing something special. We're looking back at the best moments from 2024, handpicked by me and my dad, curated by our team, and of course, chosen by you, our listeners. From the episodes that sparked the most conversations to the strategies that delivered the biggest wins, we're breaking down the highlights that made this year unforgettable. Whether you're tuning in for the first time or you've been with us all year, this is your ultimate crash course and the most powerful insights we shared in 2024. Let's jump in and relive the moments that define the year and might just transform your 2025.

Stay Connected:
Visit us at: https://www.marketingedgepod.com/
Join our community of entrepreneurs: https://www.skool.com/marketing-edge
Get more free valuable content to watch: https://youtube.com/@codyalexandermkt
Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo
Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2
Follow Cody on X: https://x.com/codyalexander2
For feedback, episode ideas, and guest suggestions, contact:
[email protected]
...more
32min
December 30, 2024 The 3 Phases of Business: Which one are you in?
Today we're talking about knowing what stage of business you're in and the importance of focusing on the big thing versus the important thing. Do you need to find the big thing? Do you need to keep working on the important thing? Or do you need to do something different? We share our best strategies, no matter what stage of business you're in.

Timestamps:
00:00 Introduction to Marketing From The Edge
01:03 Understanding Business Stages
01:27 The Importance of the Big Thing vs. the Important Thing
02:15 Leveraging Small Improvements for Big Gains
03:42 Optimizing Business Efficiency
05:01 Strategies for Incremental Growth
06:21 Real-World Examples and Applications
08:19 The Right Order of Operations in Business
15:13 Maximizing Revenue Through Promotions and Retargeting
15:48 Maximizing High LTV Channels
16:28 The Challenge of No Acquisition
17:51 Monetization vs. Acquisition Balance
21:24 The Importance of Time in Business
24:54 Adapting to Business Phases
27:09 Conclusion and Final Thoughts

Stay Connected:
Visit us at: https://www.marketingedgepod.com/
Join our community of entrepreneurs: https://www.skool.com/marketing-edge
Get more free valuable content to watch: https://youtube.com/@codyalexandermkt
Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo
Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2
Follow Cody on X: https://x.com/codyalexander2
For feedback, episode ideas, and guest suggestions, contact: [email protected]
...more
29min
December 23, 2024 No BS Advice to Build $20M Business
Last Centurion update, John set an ambitious goal for $20 million next year. He shares exactly how he arrived at that number and how you can build your own business - by beginning with the end in mind.

Timestamps:
00:00 Introduction to Infinite Loop Game
01:08 Setting Ambitious Goals: The $20 Million Plan
02:01 Breaking Down the Goal: Steps to $20 Million
03:41 Running vs. Building a Business
05:10 The Four Building Blocks of Revenue
07:03 Front-End Acquisition and Monetization
16:11 The Importance of Live Events
19:30 Leveraging Experience for Success
19:58 Adapting to a Changing Business Landscape
22:08 The Importance of Acquisition and Monetization
24:04 Navigating Business Challenges
26:55 Setting Goals and Planning for Success
28:52 The Infinite Loop of Business
29:22 Reflecting on Past Experiences
35:59 Final Thoughts

Stay Connected:
Visit us at: https://www.marketingedgepod.com/
Join our community of entrepreneurs: https://www.skool.com/marketing-edge
Get more free valuable content to watch: https://youtube.com/@codyalexandermkt
Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo
Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2
Follow Cody on X: https://x.com/codyalexander2
For feedback, episode ideas, and guest suggestions, contact: [email protected]
...more
39min
December 16, 2024 The $84 million SMS secret you've never heard of
Today we're talking about the 84 million dollar SMS strategy you've never heard of.

Timestamps:
00:00 Introduction
01:02 The $84 Million SMS Strategy
01:34 The Shift from Email to SMS
02:16 Building and Utilizing Your SMS List
03:36 The Value of High-Quality Leads
05:46 Effective SMS Marketing Techniques
11:02 The Importance of Timeliness in SMS
12:06 Maximizing Engagement with Live Events
17:40 Understanding Audience Psychology
18:15 The Importance of SMS in Modern Marketing
19:50 Challenges and Opportunities in SMS Marketing
22:44 Effective Messaging Strategies
24:30 The Power of Relational and Authority Messaging
26:19 The Future of SMS Marketing
29:41 Conclusion and Final Thoughts

Stay Connected:
Visit us at: https://www.marketingedgepod.com/
Join our community of entrepreneurs: https://www.skool.com/marketing-edge
Get more free valuable content to watch: https://youtube.com/@codyalexandermkt
Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo
Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2
Follow Cody on X: https://x.com/codyalexander2
For feedback, episode ideas, and guest suggestions, contact: [email protected]
...more
32min
December 09, 2024 Unlocking AI's Potential in Your Business
Today we’re going to talk about AI and the future marketing. We're nearly 2 years into the AI revolution. What has changed, what's the same and what is next for AI in marketing and business. We’ll share how were using it and when we avoid it. Here's the future of AI and business.

Timestamps:
00:00 Introduction
01:01 AI in Marketing: Current State and Future Prospects
02:17 Historical Perspective on Technological Advancements
05:23 AI in Healthcare: A Dermatologist's Story
09:18 AI's Role in Enhancing Productivity
20:40 The Future of Marketing with AI
22:43 Final Thoughts and Takeaways
24:35 Closing Remarks

Stay Connected:
Visit us at: https://www.marketingedgepod.com/
Join our community of entrepreneurs: https://www.skool.com/marketing-edge
Get more free valuable content to watch: https://youtube.com/@codyalexandermkt
Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo
Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2
Follow Cody on X: https://x.com/codyalexander2
For feedback, episode ideas, and guest suggestions, contact:
[email protected]
...more
26min
December 02, 2024 Controversial Marketing Myth
Today we've got another controversy on our hands. Jon comes out with a bold statement… Split Tests are B.S. here's why…

Timestamps:
00:00 Introduction
01:11 Controversial Statement: Split Tests are B.S.
01:28 The Problem with Split Tests
06:40 Valid Split Testing: What It Takes
07:01 Optimization vs. Maximization
08:54 Real-World Examples and Lessons
19:58 Conclusion and Final Thoughts
20:16 Outro and Contact Information

Stay Connected:
Visit us at: https://www.marketingedgepod.com/
Join our community of entrepreneurs: https://www.skool.com/marketing-edge
Get more free valuable content to watch: https://youtube.com/@codyalexandermkt
Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo
Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2
Follow Cody on X: https://x.com/codyalexander2
For feedback, episode ideas, and guest suggestions, contact:
[email protected]
...more
21min
November 25, 2024 STOP Letting Other People Do This To Your Business
Today we’re going to dive into how to drown out the noise. When to know when you're getting good advice vs. uninformed opinions. There's a time to actually stop and listen, and there's a time to ignore the crowd and just build. This is about understanding the signal vs. the noise. Here's how we build our business.

Timestamps:
00:00 Introduction
01:11 Drowning Out the Noise: Evaluating Feedback
05:14 Real World Results vs. Theories
06:52 The Value of Experience in Feedback
12:11 Overcoming Fear and Taking Control
14:53 Practical Sales Strategies and Mindset
20:38 Final Thoughts and Key Takeaways

Stay Connected:
Visit us at: https://www.marketingedgepod.com/
Join our community of entrepreneurs: https://www.skool.com/marketing-edge
Get more free valuable content to watch: https://youtube.com/@codyalexandermkt
Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo
Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2
Follow Cody on X: https://x.com/codyalexander2
For feedback, episode ideas, and guest suggestions, contact:
[email protected]
...more
23min
November 18, 2024 Centurion’s Path: The First 5 Months of my $0 to 9 Figures Journey
Warning: Today’s episode is going to be different. Instead of a conversation on how we’d grow any business, we want to let you see exactly what we are doing to grow one of our own businesses. This is a special series updating you specifically on Jon Alexander and his company’s journey to $100 Million. You’ll learn what has happened, what he’s doing right now and what’s next. This is a chance to peak behind the curtain and understand the mindset, the strategies and the tactics behind going from $0 to $100 Million in annual revenue. You’ll want to have your notebook or app ready for this extended episode.

Timestamps:
00:00 Introduction
01:45 Jon Alexander's Business Journey
02:16 Marketing Strategies and Assumptions
04:27 Challenges and Adjustments
14:50 Acquisition and Monetization
25:44 Understanding Front End and Back End in Business
26:12 Adjusting Strategies for Better Results
26:37 The Importance of Live Events
28:21 Learning from Surprises and Setbacks
31:02 Planning for Success: Q4 and Beyond
31:55 Setting Ambitious Goals and Working Backwards
37:35 Balancing Short Term Revenue and Long Term Growth
43:05 Key Advice for Aspiring Entrepreneurs
47:21 Conclusion and Final Thoughts

Stay Connected:
Visit us at: https://www.marketingedgepod.com/
Join our community of entrepreneurs: https://www.skool.com/marketing-edge
Get more free valuable content to watch: https://youtube.com/@codyalexandermkt
Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo
Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2
Follow Cody on X: https://x.com/codyalexander2
For feedback, episode ideas, and guest suggestions, contact:
[email protected]
...more
49min
October 28, 2024 Scaling Your Business in 30 Minutes: A Complete Strategy
Today we’re unpacking one of the most intimidating parts of starting or scaling any business. You’ve got your offer, you’re making money. How do you break through the next ceiling? How do you go from $1 to $10 million or $100 to 500 million? The one thing most businesses will put off is addressing the “front of house” and I’m not talking about receptionists or your website. It’s one of the hardest parts of business, front-end growth. We share why so many businesses struggle, give breakdowns on how to make it work and share specific examples of what you can do. If you’re not afraid of doing the hard things, you’re going to love this episode.

Timestamps:
00:00 Introduction
01:11 Breaking Through Business Growth Ceilings
02:11 Understanding Leads and Opportunities
03:20 The Importance of Engagement
04:31 Front-End vs. Back-End Marketing Strategies
06:11 Scaling Your Business: Tactical Approaches
10:43 Leveraging Affiliates for Distribution
12:49 Broadening Your Target Audience
16:51 Building a Brand for Mass Appeal
20:22 Final Thoughts and Conclusion

Stay Connected:
Visit us at: https://www.marketingedgepod.com/
Join our community of entrepreneurs: https://www.skool.com/marketing-edge
Get more free valuable content to watch: https://youtube.com/@codyalexandermkt
Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo
Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2
Follow Cody on X: https://x.com/codyalexander2
For feedback, episode ideas, and guest suggestions, contact: [email protected]
...more
23min
October 21, 2024 Business GROWTH Through Story Selling in Marketing
Today my Dad finally speaks out against one of the deadly sins in marketing. We believe that strong marketing is about providing value to your customers. There’s a lazy way to get results though. The hidden cost is an erosion of trust and death by 1,000 cuts over time. There’s a better way to do it. If you want to avoid committing one of the deadly sins of marketing and instead have a strong foundation that will serve your business for years - turn your volume up and buckle up.

Timestamps:
00:00 Introduction
01:06 The Deadly Sin of Marketing
01:35 Content vs. Marketing: Defining the Difference
02:31 The Evolution of Content-Driven Marketing
03:13 The Importance of Engagement in Content
04:24 Storytelling vs. Story Selling
06:17 Building a Content-Driven Machine
08:23 The Power of Consistent Messaging
09:52 Core Beliefs and Audience Engagement
16:49 Actionable Steps for Content Strategy
17:52 Conclusion and Final Thoughts

Stay Connected:
Visit us at: https://www.marketingedgepod.com/
Join our community of entrepreneurs: https://www.skool.com/marketing-edge
Get more free valuable content to watch: https://youtube.com/@codyalexandermkt
Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo
Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2
Follow Cody on X: https://x.com/codyalexander2
For feedback, episode ideas, and guest suggestions, contact: [email protected]
...more
20min

FAQs about Marketing From The Edge:

How many episodes does Marketing From The Edge have?

The podcast currently has 21 episodes available.