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Marketing From The Edge
Marketing From The Edge episodes
- CONTROVERSIAL Business Myth Busted: Do THIS Instead
Today we’re going to talk about one of our most controversial opinions about business and marketing. How you view your customer decides what you do across almost every other part of the business. We’ll cover why it’s dangerous to have imaginary Bob’s, the sacred truth that must be destroyed and what to do instead if you want to unlock massive growth and treat your customers right. We expect this one will get a lot of controversial feedback.
Timestamps:
00:00 Introduction
01:12 Controversial Opinions on Business and Marketing
02:10 The Myth of the Customer Avatar
04:10 Understanding Your Customer's Motivations
07:57 The Importance of Customer Control
09:04 Real-World Examples and Strategies
20:47 Final Thoughts and Takeaways
21:44 Closing Remarks and Contact Information
Stay Connected:
Visit us at: https://www.marketingedgepod.com/
Join our community of entrepreneurs: https://www.skool.com/marketing-edge
Get more free valuable content to watch: https://youtube.com/@codyalexandermkt
Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo
Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2
Follow Cody on X: https://x.com/codyalexander2
For feedback, episode ideas, and guest suggestions, contact: [email protected]
23 min - Find HIDDEN Money In Your Business
Today we’re going to discuss how to find the hidden piles of money in your business. I accidentally asked my Dad a question that led to an amazing 30 minute conversation that shows you exactly how. If you want to figure out how to handle too much opportunity, what to do when you’re at a crossroads of what direction to take the business next or just want a step-by-step guide to generating more revenue year after year, that’s exactly what you can expect in today’s episode. Get Ready.
Timestamps:
00:00 Introduction to Revenue Responsibility
01:06 Finding Hidden Money in Your Business
01:35 The Importance of Prioritizing Tasks
02:44 Theory vs. Practice in Marketing
04:46 Ranking Opportunities by Value
08:36 Real-World Examples and Execution
10:41 The Feedback Loop and Continuous Improvement
13:11 Effective Customer Engagement Strategies
13:47 Balancing Revenue and Long-Term Goals
14:00 Maximizing Event Impact
15:16 Prioritizing Marketing Opportunities
17:03 Evaluating and Delegating Tasks
20:02 Learning from Failures and Successes
22:42 Final Thoughts and Takeaways
Stay Connected:
Visit us at: https://www.marketingedgepod.com/
Join our community of entrepreneurs: https://www.skool.com/marketing-edge
Get more free valuable content to watch: https://youtube.com/@codyalexandermkt
Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo
Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2
Follow Cody on X: https://x.com/codyalexander2
For feedback, episode ideas, and guest suggestions, contact: [email protected]
24 min - 10x Your Next Product Launch in 7-Steps
Today, we’re going to reveal our 7 step framework that we’ve used to build a business that makes you rich. This framework is our secret to ethically 10xing your next product launch, without spending a truckload of money on advertising. If you want a shortcut to getting your audience excited about what you’re doing next and begging you to let them have access to your next product - this episode is for you.
Timestamps:
00:00 Introduction
01:06 The Seven-Step Framework
01:31 Understanding Launch Terminology
02:34 Step 1: Top of Funnel
02:42 Step 2: Opt-In Page
03:19 Step 3: Onboarding and Engagement
04:06 Step 4: Microsite
06:35 Step 5: Day of the Event
08:37 Step 6: The Event Itself
10:52 Step 7: Post Campaign
13:36 Why This Framework Works
17:49 Conclusion and Next Steps
20:30 Outro and Upcoming Episode Teaser
Stay Connected:
Visit us at: https://www.marketingedgepod.com/
Join our community of entrepreneurs: https://www.skool.com/marketing-edge
Get more free valuable content to watch: https://youtube.com/@codyalexandermkt
Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo
Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2
Follow Cody on X: https://x.com/codyalexander2
For feedback, episode ideas, and guest suggestions, contact:
22 min - Building A Players and Getting Rid of the Rest
Today, Jon is going to share with you his proven model for developing a team that will do anything for you and follow you anywhere WITHOUT feeling like you’re working for them. And I’ve been assured, without being a cult leader. Discover how to grow a great team without splurging on massive salaries and trying to headhunt from your competitors. The key to a great team, is a great leader - we will give you the framework we use to hire the right people, keep them without bloating salaries, and make them great so your business makes money for you.
Timestamps:
00:00 Introduction
01:26 The Key to a Great Team: Leadership and Appreciation
02:08 Personal Experiences and Philosophies on Team Development
04:44 Hiring Right and Developing Your Team
07:38 Effective Communication and Team Meetings
13:22 Empowering and Replacing Yourself
22:37 Conclusion: Investing Time in Your People
23:41 Outro: Marketing from the Edge Podcast
Stay Connected:
Visit us at: https://www.marketingedgepod.com/
Join our community of entrepreneurs: https://www.skool.com/marketing-edge
Get more free valuable content to watch: https://youtube.com/@codyalexandermkt
Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo
Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2
Follow Cody on X: https://x.com/codyalexander2
For feedback, episode ideas, and guest suggestions, contact: [email protected]
25 min - 3 Numbers To SCALE Your Business FAST
Today we want to give you the 3 numbers Jon plans on using to grow his business from $0 to $100 million in annual revenue. These are the 3 numbers you NEED to know. Knowing this will scale your business from where you’re at today to where you want to be. We’ll reveal what the 3 numbers are, what they mean, how to find them and why they’re the 3 most important numbers we look at every day. If you’re looking to make your first million or are trying to make $100 million, these are the 3 numbers we’d use to get there.
Timestamps:
00:00 Introduction
01:12 The Three Essential Numbers for Business Growth
01:49 Jon's Experience and Key Metrics
02:52 Understanding Customer Acquisition and Value
04:30 The Importance of Long-Term Value
05:34 Balancing Cost and Revenue
09:07 Analyzing Conversion Rates and Trends
18:07 Common Pitfalls and Best Practices
21:38 Final Thoughts and Takeaways
23:34 Closing and Next Episode Teaser
Stay Connected:
Visit us at: https://www.marketingedgepod.com/
Join our community of entrepreneurs: https://www.skool.com/marketing-edge
Get more free valuable content to watch: https://youtube.com/@codyalexandermkt
Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo
Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2
Follow Cody on X: https://x.com/codyalexander2
For feedback, episode ideas, and guest suggestions, contact:
25 min - How to Hire, Inspire, and Excel
Today we’re going to talk about how to build an outstanding marketing team – we share how to onboard a team from the ground up as well as how to shift an existing team into a winning structure. You’ll hear what we look for, how we find both entry level talent and executive or senior level marketers, how to build them up and when to know it’s time to move on. The key to growth is the right people – if you’re serious about growing your business, this is a can’t-miss episode.
Timestamps:
00:00 Introduction
01:16 Building an Outstanding Marketing Team
01:57 Restructuring and Team Dynamics
04:36 Leadership and Team Building Insights
09:29 Hiring the Right People
16:24 Defining Job Roles and Adaptability
17:19 Empowering Employees for Success
17:41 The Importance of Flexibility in Marketing
19:10 Balancing Strategy and Innovation
20:06 Hiring the Right People
20:59 Evaluating Marketing Expertise
23:53 Understanding Business Metrics
27:01 Integrating New Hires into Company Culture
29:27 Hiring Processes and Team Morale
32:36 Final Thoughts and Takeaways
Stay Connected:
Visit us at: https://www.marketingedgepod.com/
Join our community of entrepreneurs: https://www.skool.com/marketing-edge
Get more free valuable content to watch: https://youtube.com/@codyalexandermkt
Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo
Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2
Follow Cody on X: https://x.com/codyalexander2
For feedback, episode ideas, and guest suggestions, contact:
35 min - How I'm Going to Build My Next $100 Million Business
Today is the final segment of my interview of my dad, Jon Alexander, on his secret to success in marketing – we’ll show how he unlocked billion-dollar revenue strategies and his startup blueprint including first steps and growth strategies.
Timestamps:
00:00 Introduction
01:04 Generating Billion Dollar Revenue
02:18 The Importance of Math in Marketing
02:32 Webinar Success Stories
02:55 Identifying and Fixing Problems
04:44 Building Effective Marketing Teams
09:01 Strategy vs. Execution
14:38 Practical Application for Business
14:48 Starting Over in Your 30s: Key Questions to Consider
15:27 Applying Knowledge to a New Startup
15:44 The Importance of Vision and Delegation
16:41 Cross-Training and Team Development
18:54 Daily Meetings and Continuous Improvement
19:51 Building a Marketing-Driven Company
21:05 Monetizing and Scaling Your Startup
23:52 Exciting Future Episodes and Final Thoughts
Stay Connected:
Visit us at: https://www.marketingedgepod.com/
Join our community of entrepreneurs: https://www.skool.com/marketing-edge
Get more free valuable content to watch: https://youtube.com/@codyalexandermkt
Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo
Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2
Follow Cody on X: https://x.com/codyalexander2
For feedback, episode ideas, and guest suggestions, contact:
28 min - 30 Years of Business Growth Experience in 30 Minutes
Today we’re continuing the interview of my dad, Jon Alexander, on his secret to success in marketing – we’ll dive into how he onboarded and then grew one of the most successful direct marketing businesses ever on the planet.
00:00 Introduction
01:04 Secrets to Direct Marketing Success
01:31 Navigating Small Business Challenges
02:17 Learning from Failures and Successes
02:57 Adapting to Different Industries
05:38 The Financial Publishing Journey
10:27 Onboarding and Early Challenges
13:33 Monetizing and Growing the Business
15:36 Maximizing Customer Engagement
18:26 Understanding Customer Behavior in Marketing
20:20 Building Credibility and Relationships
21:08 Optimizing Customer Acquisition and Monetization
22:14 Innovative Strategies in Financial Publishing
25:17 Scaling Marketing Efforts Effectively
31:17 Breaking Down the Financial Publishing Model
35:47 Conclusion and Future Insights
Stay Connected:
Visit us at: https://www.marketingedgepod.com/
Join our community of entrepreneurs: https://www.skool.com/marketing-edge
Get more free valuable content to watch: https://youtube.com/@codyalexandermkt
Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo
Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2
Follow Cody on X: https://x.com/codyalexander2
For feedback, episode ideas, and guest suggestions, contact:
37 min - Interviewing The $1.5 Billion Man
Today for the first time, and probably last time ever, I’m interviewing my dad, Jon Alexander, on his secret to success in marketing – how he went from living in a small town of less than 2,000 people with no advantages to building one of the most successful direct marketing businesses ever on the planet.
Timestamps:
00:00 Introduction
01:40 The Value of Listening to Billionaires
02:52 The Goal of the Podcast
03:48 John Alexander's Marketing Journey
05:23 Discovering Direct Response Marketing
07:35 Early Marketing Experiments
12:50 Starting a Landscaping Business
15:14 Joining the Navy and Life After Service
16:42 A Path Out of Town: Enlisting in the Military
16:54 Lessons from Nuke School
20:27 Transitioning to Real Estate
25:17 Navigating the Real Estate Boom and Bust
27:52 Lessons in Marketing and Entrepreneurship
29:38 Conclusion and Next Episode Tease
Stay Connected:
Visit us at: https://www.marketingedgepod.com/
Join our community of entrepreneurs: https://www.skool.com/marketing-edge
Get more free valuable content to watch: https://youtube.com/@codyalexandermkt
Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo
Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2
Follow Cody on X: https://x.com/codyalexander2
For feedback, episode ideas, and guest suggestions, contact:
31 min - How To Start A Successful Business
Today we’re going to talk about how to start anything in your life – a business, a new career, a side hustle whatever it may be. As well as why we’re recording our first episode TODAY of all days.
Timestamps:
00:00 Introduction to Marketing from the Edge
00:29 Meet the Hosts: Cody and John Alexander
01:00 The Importance of Starting Imperfectly
01:43 Overcoming Perfectionism in Entrepreneurship
04:08 Direct Response Marketing Insights
06:22 The Origin of Our Podcast Journey
08:25 Strategy vs. Tactics in Marketing
09:42 Real-Life Applications and Lessons
13:49 The Power of Taking Action
Stay Connected:
Visit us at: https://www.marketingedgepod.com/
Join our community of entrepreneurs: https://www.skool.com/marketing-edge
Get more free valuable content to watch: https://youtube.com/@codyalexandermkt
Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo
Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2
Follow Cody on X: https://x.com/codyalexander2
For feedback, episode ideas, and guest suggestions, contact:
24 min
About Marketing From The Edge
From the publisher's feed
Welcome to Marketing From The Edge Podcast – I’m Cody Alexander, I’ve directly generated over $200 Million dollars in Net Revenue over the last 5 years through innovative marketing and a numbers-first…
strategy. Joined with me is my Dad, Jon Alexander has become the go-to expert in the direct marketing field generating over $1.5 billion dollars in revenue over the last 5 years. Sought by both boards of directors and 9 figure businesses – he is an owner/founder of Centurion Publishing and is on the journey of growing this brand new business from $0 to $100 million annual revenue.