If you are a disaster restoration contractor who is struggling with average results, or worse there's a good possibility you-re caught in "the middle," and you know you don't want to be there.

Is your company a ball or a balloon?  A ball has a fixed shape and size.  A balloon has a ultimate size and shape. Let's listen to Bill...

Almost every contractor wants more jobs. 
Regardless of the strategy used, the process must be effective and repeatable.
Effective marketing requires a precise methodology.

Can it be the "luck of the draw?  How about if your company is first on Google search?

 Luck is a long shot!

Here's the answer to the question I get often about Quality over Quantity:

In your marketing efforts, showing up consistently will help your personal brand to:

As a youngster growing up, we raised chickens.  Mostly so would have a steady stream of eggs to feed our family of nine. Occasionally my dad would decide it was time to stock the freezer with some chickens. So we chopped their heads off, cleaned them and put them in the freezer so we could have  "a chicken in every pot".

You've probably seen the signs proclaiming "ISO 9001" Certified or "ISO13000" certified and wondered why and how.

Coupons, promos, discounts, and other specials all have their place in generating sales.
They can be successfully used to increase traffic but there can be a very fine line between promos and bait and switch.

Trust takes weeks, months, even years to build.
The only way to build trust is with consistency.