Price your invoice higher, add real value, then learn to sell value.

There are many ways for marketers to approach, present and sell a mitigation or restoration job to a homeowner.  Too many (actually most) marketers are focused on making the sale.
Wrong factor to focus on...

New Year's Evolution.  Time for change! What's the difference between resolution and an evolution in our business.

We live in a world of hyper-sensitive people.  And yes, many people (especially customers) often believe they are entitled ....

The following is my opinion of what "they" are going to the disaster restoration and recovery industry.  This will be controversial and may upset some people, others will agree with me completely, and some won't know what to think.

Successful individuals are often proactive leader who foresee problems before they occur and actively seek answers. This contrasts with reactive leaders, who might spend more time fighting issues due to their "wait and see" attitude.

Will you get the call or will your competitor for the job?
Why should they call you instead of your competition?

You've probably seen the signs proclaiming "ISO 9001" Certified or "ISO 13000" Certified and wondered why and how.  There are more than one million companies worldwide that are ISO Certified, with thousands more qualifying every day.

DO NOT PROCRASTINATE!

Are you listening to the pulse of the company?