I recently took a Meyers-Briggs test and discovered I'm an ENFP. That pretty much means I crave creativity and freedom more than just about anything. Many marketers are like this--we prefer to put our nose down and be creative which means we sometimes don't give as much attention to other aspects of business. This is especially true for the financial side of business.

Darryl Lyons is a small business owner and financial expert. We talk what marketers and business owners need to pay attention to when it comes to financial and business decisions.

And the big question ... Are you done yet?

Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/26

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This is a preview of my new show called the TechMedia Podcast inside Internet Summit. Rand Fishkin of Moz talks about Google's two algorithm system, The Princess Bride, and why Content is NOT King! He'll be at Internet Summit for the Wednesday (11/18/2015) afternoon keynote.

Michael Roderick shares how to grow your network by becoming a connector. This powerful skill set can be your catalyst to massive business and personal success. https://BJSmith.co/24

We discuss the difference between a "Networker" and a "Connector" and how to avoid common mistakes.

Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/24

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Brian Honigman from Honigman Media joins the group to give some hard truths and amazing tips about Content Marketing. https://BJSmith.co/23

His company is a consultancy that provides strategy on content creation and content distribution. You can find his articles over at The Wall Street Journal, Forbes, World Economic Forum and others. Brian is also a speaker on the topic--helping his audience create actionable strategies for more effective content marketing and social media. And--for those of us who are Twitter chat fans--you can hang out with Brian each month on his #InsiderChat.

Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/23

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What does digging in the dirt have to do with understanding your personal brand?

Danielle Watson is an expert at demonstrating how to unite conflicting circumstances to create something uniquely your own. Her Purse Process is an evolutionary process that helps the smart highly-capable woman ditch the emotional baggage that has her spinning her wheels and deftly skirt the mental obstacles that have kept her boxed in so she can create fulfilling work, relationships, and a lifestyle way outside the ordinary.

Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/22

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Stan Genadek is no stranger to focus. He tells us about rebranding his excavating and landscaping company--moving from a multi-million dollar we'll-do-everything business to a more efficient specialty company. It's all about focus!

Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/21

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For Jeremy Miller, branding is deeply personal. When he joined his family IT staffing business, he found the company in distress. The industry was changing all around them and he and his team had to make changes or close the doors. After trial and error, Jeremy realized that it wasn’t the sales team or processes that were no longer working, it was their brand.

Jeremy has interviewed thousands of CEOs and business owners and profiled hundreds of companies across dozens of sectors to find out what it takes to create a sticky brand.

Listen to Jeremy’s story and his amazing advice in this episode.

Jeremy's book, Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand, was written as a branding playbook to allow companies to go through the steps of building a brand.

Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/20

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Two years ago they were everywhere. Social media “gurus”. The people that were experts in it all. Jay Baer recently said that if anyone claims anything is “dead”, you should run from them as fast as possible. I’m not saying that the Social Media Guru is dead, but it may have one foot in the grave.

According to guest Ahna Hendrix, social media is becoming very deep. When she started only a few years ago, you could be an expert in all areas. Today it’s not authentic to say you’re a social media professional and not focus on one core network.

We discuss the importance of working with experts that focus on certain areas of social media marketing and how she built ARCH Digital Agency with this in mind. “The Avengers” of digital marketing.

We also talk about the joys and trials of being an entrepreneur.

Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/19

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One of the most frustrating things is try to complete a project with people that have different communication styles and personalities. This is a common problem in the digital marketing world when marketers try to communicate with developers.

David Workman of Delta Apparel shares with us how he bridges the communication gap and gives great advice to marketers looking for a solid working relationship with their development team.

Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/18

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Why Do Most Start-ups Fail? The top reason? They make products no one wants.

This comes from a recent Fortune article titled, “Why startups fail, according to their founders,” and it illustrates why research is important. It is easy to get wrapped up in doing what “I” want to do and fail to give a lot of thought to who I need to serve in order to ensure my business is successful.

Susan is the only person you know who specializes in quantitative attitudinal audience segmentation. Traditional segmentation focuses on how a person looks on paper. Age, gender, income level, etc. Susan focuses more on what matters to those people – Attitudinal segmentation.

Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/17

Leave a questions for future episodes at https://BJSmith.co/ask.

Remember to focus on the important tasks and have a productive week!

P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!