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Marketing Group Therapy: Advice and Inspiration for Digital Marketing and eCommerce Professionals
Marketing Group Therapy: Advice and Inspiration for Digital Marketing and eCommerce Professionals episodes
- Why You Should Listen to Podcasts - Marketing Group Therapy: Advice and Inspiration for Digital Marketing and eCommerce ProfessionalsToday is the very first National Podcast Day, so to celebrate, I'm sharing information about podcasts and why you should listen to them. I also talk about how one podcast inspired me to start my business and my own podcast. Finally, you'll hear about some of my favorite podcasts.NationalPodcastDay.comSome of My Favorite Podcasts• Trail Runner Nation• Social Media Marketing Podcast with Michael Stelzner• UnPodcast with Scott Stratten and Allison Kramer• Parenting Adventures Podcast• Ask Pat• Smart Passive Income• The Podcasters' Studio with Ray Ortega• The Audacity to Podcast with Daniel J. Lewis• Podcasters' Roundtable• Online Marketing Made Easy with Amy Porterfield• Inside Social Media with Rick Mulready• Social Media Pubcast with Jon Loomer• Jay Today with Jay Baer• Ask Gary Vee with Gary Vaynerchuk• Entrepreneur on Fire with John Lee Dumas• The Solopreneur Hour with Michael O'Neal• Internet Business Mastery with Jason Van Orden and Jeremy Frandsen• Conversion Cast with Tim Paige• The Owner's Mind with Chris Brogan• The New Business Podcast with Chris Ducker• Podcast Answerman with Cliff Ravenscraft• This is Your Life with Michael Hyatt• 48 Days with Dan Miller• SEO 101• Social Triggers Insider with Derek Halpern• Aaron's WorldDigital Marketing NewsAd Customizers for Google AdWordsFacebook MediaVisit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/podcastdayLeave a questions for future episodes at https://BJSmith.co/ask.Remember to focus on the important tasks and have a productive week!P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!33 min
- Website Optimization and Content Marketing with WordPress Expert Greg Taylor - Marketing Group Therapy: Advice and Inspiration for Digital Marketing and eCommerce ProfessionalsGreg Taylor, Founder of Marketing Press, is an experienced digital marketer who knows his stuff when it comes to website optimization and content marketing. He comes highly recommended by Jay Baer, one of America’s top marketing consultants, which is why I invited him on The Busy Marketer Podcast to share some of his knowledge.MentorsGreg relied on mentors to help him grow as an entrepreneur. Mentors can provide guidance for all levels of business.Digital Marketing DataWhen talking about Greg’s Digital Marketing Mantra, “review, refine, repeat”, he shares the importance of data. We’re fortunate to have access to so many more metrics than other forms of marketing, but they don’t do any good if we don’t use them.Why WordPress?Marketing Press ONLY uses the WordPress platform when developing websites. I asked Greg why and it came down to it being “easy” and “intuitive”. Very much the same reasons why I built this website on the platform.Website OptimizationOne of the basic things that websites need is an easy way for people to connect with you. Greg also recommends having a good “About” page that shows your brand’s personality.Content MarketingDon’t get hung up on the written word because “content” is more than that. Content can be podcasts, photos or video. Find a form of content that you are comfortable with and can do on a consistent basis. Consistency is very important.Digital Marketing News #TBMnewsFacebook Video Updates: View Count & Related VideosFacebook Wants to Know Why Users Hide AdsSweigh, Inc. Unveils New Design and HTML5 FormatVisit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/16Leave a questions for future episodes at https://BJSmith.co/ask.Remember to focus on the important tasks and have a productive week!P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!1 hr 1 min
- Social Media Marketing for Small Organizations & Nonprofits with K.P. Kelly - Marketing Group Therapy: Advice and Inspiration for Digital Marketing and eCommerce ProfessionalsHow do you use social media to market a nonprofit organization? K.P. Kelly found out almost by accident. He was just trying to lend a hand and it turned into his own nonprofit.Hear K.P.'s story and recommendations for using social media to promote nonprofits and small organizations.He also tells us about his upcoming 255 mile run across Ohio to raise money and awareness for charity.#TBMnews : Digital Marketing NewsFacebook Encourages Link Sharing & Penalizes Click-baitingTwitter’s New Training Program for Digital Marketers, Flight SchoolGoogle Authorship Removed from Search ResultsVisit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/15Leave a questions for future episodes at https://BJSmith.co/ask.Remember to focus on the important tasks and have a productive week!P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!1 hr 1 min
- Social Media Marketing and Employee Advocacy with Brian Fanzo - Marketing Group Therapy: Advice and Inspiration for Digital Marketing and eCommerce ProfessionalsGreat employees make great companies. If you’re doing it right, your greatest asset is inside your doors already. They are your internal customers aka, your employees. I recently had a talk with Brian Fanzo (@iSocialFanz) of Broadsuite about how your employees can be a vital part of your social media marketing strategy.Employee AdvocacyEngage your employees and let them be active participants in spreading your message.Use internal stories to relate with your community.Upcycling ContentTake a great piece of content and utilize it across multiple social networks and in multiple formulas. For example, you could take a video or podcast and turn it into a blog post and then make an infographic and then make a slideshare. Of course you can share all of this across your social media platforms. You will reach a broader audience this way without the need to come up with tons and tons of new content.Getting Started with Social Media MarketingSet GoalsListenUse Social Listening and Productivity tools to make it easierDigital Marketing NewsGoogle announces Website Call ConversionsNew Vine app allows users to upload and edit video for more flexibilityVisit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/14Leave a questions for future episodes at https://BJSmith.co/ask.Remember to focus on the important tasks and have a productive week!P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!1 hr 3 min
- How to do Branding the Smart Way with Sari Gabbay of U2R1 Media - Marketing Group Therapy: Advice and Inspiration for Digital Marketing and eCommerce ProfessionalsWhen you think about branding your business or organization, what comes to mind? Your logo? Your tagline? Sari Gabbay is the owner of U2R1 Media and she's here to tell you the truth about branding. Can you handle it?What is Branding?Branding is your story. If you can't tell your story very quickly, then it's too complicated. Your brand is how people will emotionally communicate with you and feel you as a company.Your Brand is NOT your logo! Your logo is only part of your brand which includes how you communicate with your audience, you voice, your message and the consistent visuals that support it.Why is Branding Important?It helps you lead the public into a conversation so that they are talking about you in the way that you want. When you have a strong brand you control public perception and make it so that you're not vulnerable to people saying things that aren't true or are inaccurate about your company. Branding is having such a strong identity that people love what you do, they emotionally connect with you and they talk about you to other people in a way that you would talk about yourself.Digital Marketing News:Measuring Conversions on Facebook, Across Devices and in Mobile AppsTwitter Introduces Promoted VideosRead more about these stories in my article titled, Measuring Conversions on Facebook, Across Devices and in Mobile Apps. http://thebusymarketer.com/facebook-ad-conversions-across-devices-twitter-promoted-video/Bonus: I show you how I use Twitter's new Remarketing tools in conjunction with Google Tag Manager to re-engage my website visitors on Twitter.Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/13Leave a questions for future episodes at https://BJSmith.co/ask.Remember to focus on the important tasks and have a productive week!P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!59 min
- Email Marketing Tips with Darren Baldwin of Dungarees.net - Marketing Group Therapy: Advice and Inspiration for Digital Marketing and eCommerce ProfessionalsDarren Baldwin is an eCommerce marketer that knows how to build a successful business with very little. When he joined Dungarees.net, they were still managing products and inventory with Excel spreadsheets. Today, they are an Internet Retailer Top 1000 company.Darren and I talk about some of his presentations on Email Marketing at Bronto Summit. This includes Abandoned Cart / Abandoned Checkout Emails and Email List Health.In the Digital Marketing News segment, I talk about Twitter’s new Objective-based ad campaigns.Also in the news, how Google is rewarding sites for being secure with HTTPS.Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/12Leave a questions for future episodes at https://BJSmith.co/ask.Remember to focus on the important tasks and have a productive week!P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!1 hr
- Mobile Apps for Marketing with Christopher Brereton of PwrdBy - Marketing Group Therapy: Advice and Inspiration for Digital Marketing and eCommerce ProfessionalsChristopher Brereton has a passion for nonprofit organizations and helping them do a better job at marketing through technology. We talk about the evolution from the original PictureHealing service to the current mobile app development company, PwrdBy.I ask the big question -- Who really needs an app? The answer may surprise you.This episode is the launch of a new format for The Busy Marketer podcast. The interviews are a little more in depth, I've introduced a news segment (dominated by Facebook this week) and revised the quick questions for even more takeaways.Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/11Leave a questions for future episodes at https://BJSmith.co/ask.Remember to focus on the important tasks and have a productive week!P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!44 min
- Sweigh: Social Platform or Marketing Revolution? Interview with CEO Chris Monteleone - Marketing Group Therapy: Advice and Inspiration for Digital Marketing and eCommerce ProfessionalsChris Monteleone is one of the co-founders of the new social media platform Sweigh. It's a fun app that gives you 140 characters to pose a question and give the Sweigh community two options for answers. Users swipe left or right to vote on their favorite answer.But ...There's much more than meets the eye. The backend stores all of this "survey" data that can be accessed by marketers. With the help of IBM Watson, this could prove to be some of the most valuable data that marketers have ever seen.We also talk about Chris' other experience in marketing with companies like, Sony Television, Comcast Networks (NBCU), Cablevision, AMC Networks, Madison Square Garden and Clear Channel Media & Entertainment. You'll hear the story of his personal involvement with "12-12-12" The Concert for Sandy Relief.Listeners' QuestionsWe're revisiting an earlier discussion about email marketing. This time our friend is suffering from high bounce rates. I help out with next steps and give my opinion of why they should consider Bronto over Constant Contact as their email service provider.Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/10Leave a questions for future episodes at https://BJSmith.co/ask.Remember to focus on the important tasks and have a productive week!P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!1 hr 5 min
- Outsourcing Your Marketing Team with Erik Huberman of Hawke Media - Marketing Group Therapy: Advice and Inspiration for Digital Marketing and eCommerce ProfessionalsErik knows to grow a business quickly like a growth hacker, you have to be on point with all of your digital marketing channels -- email marketing, social media marketing, PPC, SEO, etc.It's hard for many companies to employ all of the talent needed to get those jobs done. That's why he created Hawke Media, to fill the gaps and take your marketing to a whole new level. It's working for his clients like Verizon, Evite and PlanetBlue! Forbes even wrote an article on him.He also talks about his 5 pillars to help get you started with digital marketing- Facebook ads- Search ads- Email marketing- Influencer outreach- Content marketingListeners' QuestionsI answer Elijah's question about how to fit a workout into a busy schedule and how that can increase your productivity! Watch the video at http://TheBusyMarketer.com/exercise.Please leave a comment on the show notes page, http://TheBusyMarketer.com/12.Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/9Leave a questions for future episodes at https://BJSmith.co/ask.Remember to focus on the important tasks and have a productive week!P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!46 min
- Priscilla Vento, Founder of 30 Miles North Public Relations on PR & Social Media - Marketing Group Therapy: Advice and Inspiration for Digital Marketing and eCommerce ProfessionalsWelcome Priscilla Vento, the founder of the PR firm 30 Miles North. We talk about what Public Relations means to small business and organizations today and how it relates to marketing. There’s a good dose of Social Media talk plus she reveals tips for getting your message in front of reporters and bloggers. Are Press Releases still useful? BONUS: Priscilla offers to answer YOUR questions about PR.In our Listeners’ Questions segment, Dante wants to know if he should use those “annoying” pop-ups to grow the e-mail list for his accounting business. I share a quick case study where I used a split test during the Holiday season on an e-commerce site to improve conversions and sales. You can leave your question at http://TheBusyMarketer.com/ask.Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/8Leave a questions for future episodes at https://BJSmith.co/ask.Remember to focus on the important tasks and have a productive week!P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!48 min
About Marketing Group Therapy: Advice and Inspiration for Digital Marketing and eCommerce Professionals
From the publisher's feed
My favorite part of digital marketing conferences was spending time with other marketers in the halls and after-hours hanging out and sharing our stories. It’s a place where we could talk about trials…
and triumphs, make connections and help each other out. A time of bonding. I came to refer to it as “group therapy”. This podcast brings those experiences to everyone. A time to sit down with our peers–real-world marketers–to learn from each other, to be inspired and to make us all better as a group. I’m your host, BJ Smith. I’m not a doctor or counselor, just an eCommerce marketing veteran that loves to teach and share. So pull up a chair and join us for a few sessions! I love interaction! I encourage you to Tweet questions to upcoming guests or interact during a live stream. Check out http://bjsmith.co/upcoming.