You’ve poured hours—maybe weeks—into your sales page. You’ve mapped it out, written thoughtful copy, designed beautiful sections, and even added testimonials. You hit publish with a mix of nerves and excitement… and then? ……Crickets…..

Before you start questioning your offer or throwing out your entire funnel, I want to gently suggest something else might be the problem:

Your headline.

Because if you are not creating marketing headlines that sell, your audience isn’t going to stick around long enough to read all that amazing copy you’ve created. Your headline has one job: to hook your reader and earn their attention long enough to show them how you can help.

And most sales pages? They’re not doing that.

We’re in the middle of a sales page sprint inside Chasing Simple Marketing: The Community, and this week’s private podcast lesson was all about headlines. So I wanted to share a little sneak peek with you here, because this simple shift could change everything about how your sales page performs.

Here’s the truth: you only have about three seconds to stop the scroll. And if your headline doesn’t immediately speak to your audience’s problem or desired transformation, they’re going to start skimming—or worse, leave altogether.

A good headline is:

But most importantly?

Clarity beats cleverness every time.

I know—it’s tempting to write something catchy. Something witty. Something that feels really creative and “on brand.”

But your headline is not the place for cleverness.

This is the place for clarity. It should instantly communicate:

Let’s look at an example:

The first one? It’s vague. It sounds nice, but it doesn’t tell me what I’m getting or how it helps.

The second one? That’s specific, clear, and speaks directly to a problem most course creators are facing.

Your headline is not a tagline. It’s not a slogan. It’s the gateway to the sale, and it sets the tone for everything that follows.

You don’t have to be a copywriter to write a strong headline. You just need to focus on the right things.

Here’s your quick 3-step framework:

What’s the actual result your audience wants? Not the number of lessons or how many calls are included, but what their life or business looks like after working with you.

Think outcome, not features.

What’s keeping them stuck right now? Your headline should reflect that you see their struggle and offer a solution.

“Launch your course without second-guessing every step.” ← This shows the problem (second-guessing) and the solution (a clear launch path).

Once you’ve nailed clarity, you can sprinkle in a little curiosity to keep them reading.

Think: “Ooh, tell me more…”
Not: “Wait… what does this even mean?”

Here’s a simple formula you can try:

The method or framework that helps you [desirable outcome] without [common obstacle]

Example:

What if launching your course didn’t feel like a full-time job?

Then refine from there!

Whether your sales page is brand new or already live, I want you to carve out 10 minutes and write three different headline options using the framework above.

Ask yourself:

Then (and this is key!)—get feedback.

Share your options with a business bestie, a mastermind group, or inside the Chasing Simple Marketing community Slack. Don’t get stuck in your own head here. Outside eyes make all the difference.

If you loved this bite-sized lesson, you’ll love what’s happening inside Chasing Simple Marketing: The Community.

Every quarter, we focus on a new theme (this one’s all about sales pages that convert), and every Thursday you get a short private podcast episode with intentional action steps—just like the one this post was based on.

Plus, you get access to:

And all of that? It’s just $27/month.

Join us Here

Organizing Solutions for People with Attention Deficit Disorder by Susan Pinsky

While I didn’t love every tip in the book, it really helped me rethink the way I approach organizing. Especially as someone who probably sits somewhere on the ADHD spectrum—and is married to someone who’s diagnosed—it gave me a lot of insight into how my systems affect others.

Highly recommend if you or someone in your family thinks differently about organization. 

If your sales page isn’t converting, it’s probably not your offer.  It’s your headline.

Here’s what to remember:

Your headline sets the tone for your entire page. Make it count.

The post Marketing Headlines That Sell: Why Your Sales Page Might Be Falling Flat appeared first on Amanda Warfield.