Behind the Screens

Marketing holdovers with few blockbusters hitting the big screen

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Mean Girls and The Beekeeper maintain the top spots domestically and internationally, while I.S.S. launched this past weekend. We take a close look at the audience for I.S.S. and ask how movie marketers can make the most of holdovers during a time with few major film releases.


Topics and times:

  • Weekend box office compared to previous years - 0:16
  • Box office overview - 1:40
  • I.S.S. audience analysis - 3:46
  • I.S.S. and holdover marketing recommendations - 6:13
  • What’s coming next week? - 8:44
  • Vista Group Customer Conference - 10:23


    • Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter


    Box Office Overview:

    • Mean Girls held the #1 spot domestically with $11.7M, passing a $50M domestic cumulative total.
    • The Beekeeper grossed $8.5M domestically and $23M globally for a $75M worldwide cumulative total.
    • Wonka held 3rd position with $6.4M domestically.
    • Anyone But You grossed $5.4M domestically, reaching a domestic total of $64M and crossing $100M globally.
    • Migration rounded out the top 5 with $5.3M domestically, bringing its domestic total to $95M.
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