<p>This week my guest is Ali Gamble of ILUX. We discuss how you market in one of the most competitive industries, how to analyse your market and explain what 'Pain Points' are.</p>

This week my guest is Ali Gamble of ILUX. We discuss how you market in one of the most competitive industries, how to analyse your market and explain what 'Pain Points' are.

Marketing In IT

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

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Marketing In IT

Marketing In IT

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