Marketing in Minutes with CMCI

Villanova alum and CMO Meghan Doscher (MassMutual) talks aligning marketing with business realities for big results with senior Sofia Karrat.

Ramon Jones '91 VSB, former CMO of Nationwide, tells senior marketing student Libby Stevens why marketers make great revenue officers.

Villanova alumni marketer Richard Renzulli (Google) shares how incrementality measures the actual impact of advertising with senior marketing major Mia Kotulka.

Villanova alumni marketer Koleen Cavanaugh (Independence Blue Cross) shares how marketing touches the entire customer journey with senior marketing major Sofia Karrat.

Villanova Marketing professor Dr. Tyler Milfeld talks to senior marketing major Nashla Estefan about brands taking a stand and how to respond to public backlash (hint: Don't).

Villanova alum Brett Snyder, founder of Knucklepuck Media and senior marketing major Amaya Dowling discuss the art and science of building something you believe in.

Villanova alumni marketer Laura Esposito shares her hot takes, real talk, and smart strategy with senior marketing major Amaya Dowling.

Villanova alumna LeAnne Randolph Armstead (Kroger) tells senior marketing and MIS major Allie Fay how affiliate marketing programs work to drive performance.

Villanova alum Bill Durrant (Exverus Media) walks senior marketing and business analytics major Mia Kotulka through winning customers with storytelling.

Alumna Megan Simpson (Two Sparks Digital) walks senior marketing major Libby Stevens through maximizing ROI for profit with leads vs. conversion rate.