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Marketing in the Wild episodes
- Nail and Grow Your Niche Business ft. Todd HowardEpisode 110: Julia introduces Todd, a specialist in helping people find their niche in business. They discuss the aversion some people have to find a niche and address the misconception that niching restricts business opportunities. Todd also shares three questions to help individuals identify their niche and provides insights into when a niche is essential for a business.36 min
- Five Tips for Better and Faster Social Media MarketingEpisode 109: Julia shares five tips on how to DIY content creation. By applying these strategies, you can have more effective and efficient social media management, and improve your relationship with social media!16 min
- The Art of Author Marketing ft. Karen Anderson
Episode 108: In this podcast episode, Karen Anderson, an Associate Publisher at Morgan James Publishing, shares her journey in the book industry and offers valuable insights for aspiring authors. Karen advocates for self-publishing and hybrid publishing models, highlighting effective marketing strategies, such as podcast appearances, leveraging traditional media, and giving books away to generate leads.
39 min - Your Hobby Could Be Niche Content! ft. retroCombsThis week, Kat is hosting a special guest—her dad, Steven Combs, aka retroCombs! Steven shares how he turned his hobby into a content stream during the pandemic, sharing his love for retro computers through videos, and he emphasizes the importance of having fun and staying authentic while creating content.32 min
- Do You Need Swag? ft. Landon Wade
Julia chats with Landon Wade, Owner at Goodson Clothing & Supply Co., and they are talking about all things swag and merch—like whether or not those are even the right terms to use! Tune in to learn whether or not you’re ready to order promotional items, how to choose the right swag for your audience and business, and more.
28 min - Getting Ready for Your Holiday Marketing
In this episode, Julia talks about getting ready for your holiday marketing (yes, in September!) and what to keep in mind. (And if you’re looking for more tips, make sure to revisit Episode 9: Preparing Your Social Media for the Holidays!)
16 min - Closing Thoughts for Summer
Although our summer series is officially over, the inspiration from all the conversations these past few months remains with us. Julia shares some of her thoughts to close out the series.
9 min - Capturing Love in the Wilder West ft. Caitlyn Jennings
Julia meets with Caitlyn Jennings, the owner and lead photographer at Wilder West Elopements. Caitlyn shares her journey as a wedding and elopement photographer based in Sedona, Arizona. Listen in to hear her talk about the flexibility and lifestyle benefits of owning her business and how she found her niche in elopements!
28 min - From Pitch Competitions to a Thriving Business ft. Taylor Walden
Episode 102: This week, Julia meets with Taylor Walden, the founder of Simple & Sentimental, a personalized gift business. Taylor shares her entrepreneurial journey from starting with calligraphy to pivoting into personalized stickers and gift boxes.
27 min - Nourishing Entrepreneurship and Dietetics Marketing ft. Betty Guerrero
Episode 101: In this episode, Julia meets with Betty Gurerro, a licensed registered dietitian and owner of "Eat With Betty.” In this conversation, they cover the challenges of entrepreneurship, defining the "why" behind starting a business, authenticity in social media, and the rewarding feeling of empowering clients.
21 min
About Marketing in the Wild
From the publisher's feed
Have you ever seen a billboard or scrolled past an ad on social media and thought to yourself, “I just really don’t get it…”? You’re in good company!
Not all marketing lands well, and at Stratos we are obsessed with studying examples of both effective and ineffective marketing. Whether it’s a new marketing trend or an “oldie-but-goodie” strategy, we want to find it and see what we can learn from it.
Join us for our weekly hilarious commentary on the best (and worst) marketing out there. We’ll all learn something new and practical that will help grow our businesses.