Marketing Magic

This weekend marks a double anniversary for my business. Two years of Marketing Magic and one year of hosting this podcast! What a wild ride it's been -- and I'm sure, if you had to start over again there'd be some things you'd do different or wish you knew.

Many entrepreneurs stop themselves in their tracks by putting limits on what they can accomplish with sayings such as “I can’t do it, the market is already too saturated.”

Today my guest, Tressa Krezner, and I discuss the myth of a saturated market and how Tressa’s business stands out from other yoga studios. She shares what her current marketing message is and how she is using referral partners within her community and networking events to reach her target audience.

One of the biggest setbacks that brick and mortar business owners face is getting people in the door. Add the fact that a lot of local businesses cater to niche markets AND can be seasonal -- and it makes for a challenging time growing a business.

Today we will be chatting with Rosie Samad, a franchise owner of Wine and Design, a paint and sip studio in Winston-Salem, NC.

We dive into how Rosie can fill her brand new kids summer camps and figure out exactly how she should be marketing these events.

While we grow as entrepreneurs, our businesses grow and evolve too. Today on the podcast, I am joined by Hayley Luckadoo, a serial entrepreneur that continues to transform her business. She shares how she originally started as a wedding planner and how she ended up becoming a virtual assistant, motivational speaker and coach.

Launching a brand new product or service can be scary.

How do you price it?

How do you package it up and tie it with a pretty marketing bow?

Will the market pay as much as you want to charge because you know how valuable it is-- and they may not yet?

You know the adage you can’t see the forest for the trees?

Today’s podcast episode epitomizes this phrase. Our on-air marketing strategy session today is with Amelia Roberts, a visibility expert, who knows exactly what she does but was struggling with how to explain it and its value to potential clients.

Every single entrepreneur needs her help -- so I can’t wait for you to hear us dive into the nuances of explaining what she does and breaking it down into terms anyone can understand.

Feminism has a rocky reputation these days. There’s so much political drama attached to the word, that it’s lost some of its power among the women who need to embrace it the most.

But oh, goodness does this need to be talked about more. By you. By me. By women unsure of what the word means. By women who will live and die by the label. Hard conversations make the world a better place.

Ahh -- the elusive optin. It's one of those things that we know we need to have in business, yet struggle with creating one that actually helps our business. On this episode, I'm going to break down step by step how to create a killer optin for your business AND the downfalls to avoid.

Have you ever watched someone have a lightbulb moment? This episode is exactly that. Heather Cate is a graphic designer and self-dubbed website rehabber who helps businesses take their online presences to the next level. Find out more about how we focused her visibility on this episode.

There’s a dirty little secret behind marketing that no one talks about.

Until today.

When we launch a new business, we assume that growing a business simply requires hard work and action.

Except, when you’re doing #allthethings and your revenue isn’t growing quite as you imagined it.

The secret is mindset changes everything and we don’t even realize how much it affects our business growth.