Marketing Magic

For so many small business owners, it can be tricky to figure out how to figure out exactly what you’re doing best -- which leads to trying to do it all. 

The problem with being all things to all people is that until you narrow in on what you’re really good at doing AND what your audience really wants to buy from you, you might be feeling stuck in your business. 

On today's on-air strategy session, I dive in with Becky Dempster, a home stylist and founder of Homestead 128 about how she can simplify everything and serve her clients best.  This is one of my FAVORITE episodes recently just because of the huge light-bulb moment she has that changes everything. We talk about nailing down her services, getting laser-focused on the platforms she wants to show up on and how to upsell her services to clients.

If you’ve been feeling like you need to get focused on your services and unique selling point, you’ll want to hear this episode. 

 

We talk about:

• How Becky got into her business 
• What her home styling is like for clients
• How clients usually work with Becky
• Where she finds clients
• Creating products that clients can DIY themselves
• Her ideal clients and what they do
• Figuring out where she should focus her marketing
• The path that clients take before working with Becky
• Her email marketing funnels
• Auditing and optimizing her Pinterest page
• The most popular room that clients get help with
• Upselling and converting clients into home styling 
• Getting focused on one platform

 

About Becky Dempster:

Becky is a home stylist for people who want a home they love.  A space that is beautiful and functions well for everyone.

Through her design plans, easy to use action lists, and home color palettes she’s here to help you create the home you long for – while making it easier than you can imagine.

I’ve got a mudroom makeover that was featured on the blogs of great magazines like Real Simple and Good Housekeeping.

Her fabulous clients have called her a “time-saver” and wish they would have just hired her from the beginning and saved themselves all of the stress and overwhelm.  Another said she is the “help I never knew I needed”.

When she’s not styling and creating you can find her chasing kids on their family farm, listening to all the podcasts, and enjoying the beautiful sunset from her front porch.

 

Connect with Becky:

Website | Instagram | Facebook | Pinterest 

 

Quotes:

"That's kind of one of my big missions is to help women that they don't have to wait for the perfect period in their life because there's always going to be a reason to push it off until later." - Becky Dempster "I think rules should be thrown out the window because every home is so different." - Becky Dempster  "Starting out, until you have one nailed down. Do the one you're most comfortable with, period." - Mallory Schlabach "If you have such a concentrated focus on the master bedroom, they're going to get paranoid that they need to do something with their master bedroom". - Mallory Schlabach "I don't think you necessarily have to have a community for it right now. I think your commenters and making sure your engaging back on that one platform will almost build that community." -...

Facebook Groups take a bad rap for being a time-waster… and it totally can be. But how do you actually use them well as a part of your marketing strategy? When used effectively, Facebook groups can be a great way to help grow your business both online and locally.

On this week’s on-air strategy session, Monique Horb of Organizing Your Chaos and I talk about how to use her growing Facebook group to transition from done-for-you local work. Monique is a professional organizer who helps clients to declutter and organize their spaces. 

She has been trying to figure out how to transition her business and find more clients in the online space. We discuss how she got into her business, her goals for where she wants to take her business next and what her hesitations are around being visible.

If you’ve been wanting to grow your local business and reach more clients on the online space, then this is the episode for you. 

 

We talk about:

• How Monique got into organizing
• How Monique got started in her business as a professional organizer
• What she does for her clients
• Monique’s ideal client
• What Monique’s goals are for her business
• Figuring out how to transition her business 
• What she currently does for marketing
• Monique’s hesitation about being visible
• How she finds her clients
• Her offboarding process for past clients
• Using community questions as a part of her marketing strategy
• The importance of welcoming people into her Facebook group
• Figuring out how to nurture clients
• Monique's process for working with clients
• How she can market herself in her group without selling
• Using social media as a visibility piece

 

About Monique Horb:

Monique Horb has a passion for helping women who are busy, tired, and overwhelmed. She does this by organizing homes and paper piles so that women can be more productive, have time and energy to live their purpose, and live the life they want. She loves to say, Life Is Easier Organized!

She began her business, Organizing Your Chaos, after experiencing depression, bankruptcy, adoption, marriage and medical crisis. These things were out of her control, and her home was falling apart. Through twists and turns, she learned that with an organized home she was able to manage.

Monique was raised in southwest Michigan and graduated from Taylor University, a Christian college in Indiana, with a BA in Sociology & Psychology. She met her husband through a friend while working at Spring Hill Camps in Michigan. They have been married for twenty-five years and have six children, two dogs and a cat. Her life experiences have pushed her out of her comfort zone and shaped the business that she created.

She loves to coach women in not only organizing their homes, but organizing their lives. She knows that the simple (yet difficult) act of getting your home organized gives hope to move forward and do what God has created them to d. Hope propels us forward, gives confidence, and allows changes to happen. This changes lives.

When asked, “How do you do it?” she responds, “I get up and get dressed.”

She believes that being willing to take off the mask, ask for help and work hard, alongside a faith in God, has changed her life. She continues to help women change their lives, and shares that we are all better when we are in community together.

 

Connect with...

Ever wondered what it may be like to launch a book? How do you get it to bookstores? How do you even get to write a book? Do you self publish or get picked up by a publisher? This week’s guest is my friend, Niki Hardy, author of Breathe Again, a book that teaches you how to live well even when life seems to be falling apart -- that launched THIS WEEK!

Niki’s journey to becoming an author was unexpected. After being diagnosed with cancer on the heels of losing both her mom and sister to the C-word, she took to writing about her cancer treatment process on Caring Bridge, which led to a huge following taking inspiration and hope from her honesty and wisdom.

We dive into the nitty-gritty details of what the process to write a book is like, the editing process for her book, figuring out the title and how to approach marketing for a book launch using pre-order bonuses and reaching out to radio, tv, podcasts, and magazines for interviews. 

If you’ve ever dreamt about writing a book, you’ll want to hear this episode.

 

We talk about:

• What her book is about 
• The people that Niki is writing her book for
• Sharing her story on Caring Bridge
• The process of writing her book 
• Drilling down to her ideal client
• The editing process she had for the book
• Trying to figure out the title for the book
• Meeting people in an online cancer community that changed her perspective
• How to approach marketing a book launch
• Doing pre-order bonuses
• Reaching out to radio, tv, podcasts and magazines
• Building off a lead magnet

 

About Niki Hardy:

Niki Hardy is a Brit in the USA, a cancer survivor, pastor’s wife, tea drinker and teller of bad jokes. As a speaker and the author she’s all about meeting you when life’s not fair and embracing the reality that with God, life doesn’t have to be pain-free to be full.

A Londoner born and bred, Niki and her family moved to Charlotte, NC, to plant CityChurch Charlotte and when she’s not speaking, writing, or running trails with her Doodles, you can find her with a nice cup of tea, trying to figure out which remote control actually turns the TV on.

Her work has appeared in Christian Today, RELEVANT, Woman to Woman (Premier Radio), ForEveryMom, Living By Design Ministries Newsletter and is a contributing writer for ThriveMoms.

 

Connect with Niki:

Website | Breathe Again | Instagram

Want a few free chapters of Breathe Again? Text “BREATHEAGAIN” to 66866.

 

Quotes:

“The reason they are my people is because that’s what I went through.” -Niki Hardy

“We worry that if we're not broad we miss people but actually if I simply wrote for Christian women who have rectal cancer, that's still hundreds of thousands of women unfortunately so it’s not exactly a small niche.” -Niki Hardy 

“Writing a book is such a team sport, even...

When you first start your business it can be extremely intimidating trying to figure out how to package your services for your dream clients.

On today’s on-air strategy session, I am chatting with Katie Hoffer, an email marketer who helps business owners to nurture potential customers and express their true personality and brand through their email marketing.

Katie has been struggling with reaching her ideal client and figuring out the best way to package her services to clients. When starting a new venture one of the first steps is to figure out if your market is dying for what you do, or if they need it and you have to educate potential clients on the value of email marketing. We also talk through different business structures she can consider so she can reach larger businesses to be retainer clients and how to balance managing her social media for her business.

If you’re trying to figure out how to package your services to your dream clients, you’ll want to hear this. 

 

We talk about:

• What Katie does in her business as an email marketer
• Why she decided to niche down from copywriting to email marketing
• How Katie typically works with her clients
• Where Katie hopes to take her business for the rest of 2019
• What kind of clients Katie works with
• Figuring out how to educate clients on the value of email marketing
• What Katie sees in email marketing and how she does it differently
• Nurturing clients through emails
• The benefits of using email marketing
• How to target businesses for retainers
• What Katie does to find her existing clients
• Feeling lost on how to find her ideal clients
• Balancing and managing social media management for her business
• How Katie likes to show up on social media
• How to find the latest trends in marketing

 

From Katie Hoffer:

I create expertly crafted email copywriting (and strategy) for solopreneurs like you looking to turn your list into a powerhouse of superfans.

​I started my email marketing business because I wanted freedom from the man. I was tired of getting that dreadful feeling every Sunday night when I should have been enjoying those moments with my family.

Tired of feeling nervous about calling off when I'm sick-- (do they think I'm faking?). Tired of the sideways comments when calling off because the toddler is sick-- (how many call offs until I get fired?)

Sick and tired busting my tail for someone else, with almost nothing to show for it.

I decided to take a risk and go out on my own. 

And I know you’re working your tail off too. I know you want to create a comfortable life for yourself and your family. I know you want to be able to love what you do.

​Email marketing is a hard-hitting marketing avenue to invest in. And with smart email systems put in place, you're maximizing your time and your energy. 

Turn up your business game by collaborating with me on your email marketing plan.

 

Connect with Katie:

Website | Facebook | Instagram | LinkedIn | Email List | Blog

 

Links:

You either love or are terrified of Instagram. Ask me how I know. It is finally time to bring out the big guns on one of so many of y’alls favorite platforms: Instagram.

If you’ve been wanting to nail down your Instagram strategy but are unsure of how to best approach this platform then this is the episode for you.

On this episode, I chat with Sarah Wallace, an Instagram branding expert that helps clients learn how to use Instagram to engage and connect with paying clients.

She shares why you need to get clear on who you’re talking to and what you want to be known for. She also talks about how to use Instagram stories to engage with your followers and the best ways to stay consistent with your strategy. She’s a southern doll and you will adore her simple strategies that are getting her clients big results.

 

We talk about:

• Why Sarah loves Instagram for herself and clients
• What Mallory struggles with on her Instagram strategy
• How Instagram stories have changed Instagram
• Getting clear on what you want to be known for 
• Understanding who you’re talking to and how you want to be percieved
• The importance of using photos of yourself
• Using the Instagram feed versus Instagram stories
• How to best use Instagram stories to engage with followers
• When and how to use an IGTV video
• Saving Instagram stories as a highlight
• Sarah’s top tip for staying consistent and sane
• Batching content and planning ahead
• How Sarah plans out her Instagram stories
• Getting clear with why you’re on Instagram
• How Sarah works with clients currently

 

About Sarah Wallace:

I teach business owners to build a personal brand online and use Instagram to amplify their message and connect with paying clients.

 

Connect with Sarah:

Website | Instagram 

 

Links:

Canva

Social Curator

Planoly

Later

Instagram Audits 

 

About Marketing Magic:

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

Quotes:

"You have at your fingertips, a list of relevant people that you would be excited to either work with or collaborate with in just a 2 second search and you have direct access to them with things like stories and direct messages." - Sarah Wallace  "At the end of the day, when you're using it for business it's ultimately about growing your business and sales." - Sarah Wallace  "Instagram helps you

Wanderlust. Perhaps it’s not a word you would use to describe yourself. At least not until you meet Wendy.

Today on the podcast, I am joined by Wendy Livingston Guth, the founder of Rebel on the Go Travel. Wendy is a travel advisor that helps people plan family trips, weekend getaways, work retreats and more.

Running a business that’s so many people but into the category of their bucket list, it’s crucial that Wendy nail who her ideal client is to keep her travel company sailing. On this episode, we break down exactly what Wendy does, who she does it for and how her work changes people. We talk about how traveling the world can help you to value your own country even more, what a travel advisor does and how travel advisors work with clients. She shares what her ideal client is and why she loves to help people create memories and build a sense of wanderlust. 

We talk about:

• What Wendy’s business does
• Wendy’s viewpoint on traveling
• How she started working in the association world
• Why you need an organizer when traveling
• What a travel advisor does
• The different ways that travel advisors work with clients
• Understanding what you want to get out of travel
• Wendy’s ideal clients
• Heritage travel, work retreats and mother-daughter experiences
• Where Wendy wants to travel to 
• Making travel accessible to everyone
• Creating memories and building a sense of wanderlust
• Learning to value your country by seeing the world
• How people can work with Wendy

 

About Wendy Livingston Guth:

Wendy Livingston Guth is the founder of Rebel on the Go Travel. She creates memorable travel experiences that create space to breathe, heal, process, and celebrate life’s transitions. With 30+ years of experience, Wendy has planned 1000s of events from Hong Kong to Honolulu, Calgary to Canberra, Barcelona to Buenos Aires, Portland, Maine to Portland, Oregon. These have included intimate gatherings for as few as 10 people to conferences for as many as 3,500 people.

Rebel on the Go was born in 2016 out of Wendy’s desire to help women shake their personal and professional “whatevers” that are holding them back through adventurous experiences. By combining her extensive experience in both events and travel, she offers both pre-planned group travel experiences and customized private group outings.

Join Wendy in her Facebook group - Rebel on the Go Community at http://bit.ly/JoinRebelontheGo - to shake your “whatevers,” meet an amazing group of women, receive a daily dose of on the go rebellion, and plan your next transformative adventure!

Connect with Wendy:

Website | Facebook | Facebook Group | LinkedIn | Instagram | Pinterest

About Marketing Magic:

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to

Want to know the secret to attract clients to your business? Storytelling. Without it, your dream clients won’t know what you do or how you can serve them.

Whether it's through copy or when you are speaking with a potential client, you should be leading them to your direction through the words you are using. 

On today’s on-air strategy session, I am talking to Melody Morris, of Total Energy Healing USA. I chat with her about the importance of setting up a story for clients before you even meet them and figuring out which online platforms to show up on.

If you’ve ever felt unsure or nervous about how you tell your story then this episode will help to give you more clarity on the matter. 

 

We talk about:

• What Melody does in her business
• Owning your muchness
• How Melody works best with her clients
• The type of client that Melody serves
• How facing hard hurdles brought her to start her business
• The clarity Melody is searching for in her business
• The process that her clients go through
• How clients will know that Melody’s healing process is for them
• What clients experience on the inside before reaching out to her
• The importance of storytelling to bring your clients to you
• Getting out of our heads as a perfectionist
• Figuring out which platforms to focus on
• Creating warm leads through her other platforms
• Taking the pressure off of yourself 
• Setting a goal with how to show up on social media

 

About Melody Morris:

I am Melody Morris of Total Energy Healing USA. I am an inspirational speaker and a Shamanic Healer. I help women who have experienced sexual or relationship trauma release it and move forward into the life and relationships they desire and deserve. I have studied multiple energy healing modalities for more than 2 decades, both from scientific and spiritual aspects.

 

Connect with Melody:

Website | Book An Appointment | Facebook Page | Facebook Group

 

About Marketing Magic:

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

 

Quotes:

"I help women really come into their power and get rid of all of the stuff, the negative patterns, the beliefs that aren't true that hold us back." - Melody Morris  "We have the ability to do those things, but we have all of these life experiences that cause us to forget that we have that power." - Melody Morris "I now know that was something that was a horrible situation in my life that I was...

How in the world DO you attract new clients, whether you're an online business or a local business, whether you have a hybrid business or both? Find out 13 ways to start getting new clients now. See full show notes here: https://malloryschlabach.com/055

Does the thought of social media and building community online completely terrify you? What if it’s the main way you promote your business?

If you’re someone who enjoys privacy, avoid the spotlight and feels uncomfortable with small talk, social platforms can give you the hives. 

On today’s on-air strategy session I chat with Emma Lee Bates, a sales page builder, and copywriter, who hates the idea of showing up on social media for her business.

Loneliness and entrepreneurship go hand in hand. The good news is, you don’t have to face the journey of running your own business alone.

On today’s episode, I am joined by Kelley Sanabria of Femworking, an online community of masterminds specifically for female entrepreneurs.