Marketing Magic

Emails are great and all, but what about when you want to do some magic with emails? I'm talking all about email automation and how they're going to rock your world, and most definitely your business.

One reason I love email so much and how much email marketing can do for your business because of the way you can set up automation to make it do amazing things. So today I want to break down some of the most common email automation that you may or may not be using in your business. 

**Now disclaimer as with most things, this does NOT mean you have to go set up all of this automation right now. But they are all really great ideas of things that you can use in your business eventually or the things you might want to work towards or have someone set up for you. So let's just get the wheels spinning today.**

I have seven different types of automation that I'm going to walk through. 

 

Delivery Email Automation

Let's start with the obvious one here. This is the one that almost every single person listening will probably be familiar with. That's the delivery of a product or a freebie email, right? 

When someone opts into something, even though someone buys something, right, this that can really cover two types of things. So when we're talking about automation for these types of emails, a lot of times these are going to be kicked off automatically based on what you have set up on the back end of your system. 

This automation’s the easiest because it can literally just be one email. Basically, it's just making sure that people get whatever it is they need to get from you whether that's something they bought a download, a freebie, an email series. 

One way to look at automation is its a way to keep everybody happy and thriving and nurtured in your business through email magically delivered like your robots running around. That's why I love it so much. 

Because people get angry when they don't get stuff delivered. People get angry when they don't get the freebie they download it even though it's free, right? 

We all feel that way like, “Oh my gosh, it's been two minutes, where's that download? I really wanted it!”

And we don't want to let people down. So this is the first one at a minimum. Every single person should have this setup on all of your things. Make sure that it's automatically delivering things to your people and email. Even if it's a responder just like Hey, I'll get back to you in five minutes or two hours or I'm going to give you a call or whatever it is. People just really like to know what's happening next to make our brains feel better.

 

The Welcome Automation 

The second type of email automation that is super important is going to be your welcome sequence. 

I'm often surprised when I start working with clients to find out most of them don't have this one set up already. It seems like it should be really commonplace if you create automation in the order you need it, but that's not how we think. 

We kind of like to put out fires mostly in our business especially for working on the backside. 

A welcome sequence’s purpose is to initiate or introduce yourself to whoever is just joining your email list because often, people are scrolling by and they happen to click. But they may have no idea about you or who you are, you may have just appeared in their feed, or you could be running conversion ads, it could be on Pinterest, there's like it could be sent to them from somebody else, they may have no idea who you are from Adam or Eve. 

You need to introduce yourself to them, help them get warmed up to your list, find out who you are and decide if they want to stay. That's really important if you haven't paid attention to our email series last couple weeks, because we want people on our list who actually want to be there and open our emails, right. 

It's not the goal to collect

Last week on the podcast we talked about all the ways to grow your email list and why. So if you’re jazzed up a bit about email, I’ve done my job. Except there’s a place I think you may get stuck that we need to talk about today.  For online business owners who want to become known locally in their own community, region or state — the problem with writing emails is that they usually don’t know what to say.  But for some reason, when you have a business that only operates locally and you depend upon the people in your community to become your clients or customers to thrive — that’s not the case. You tend to get stuck with WHY do I even need to email?  Ooh lolly — get ready. What I’m about to break down is going to have you rethinking your email marketing. In fact, I almost feel like local email campaigns are even MORE important than for any other entrepreneur.  And here’s why: 

Emails from a local business feel urgent. 

They usually revolve around events — whether that’s sales, special promotions, workshops, limited space, an event you’re hosting, a place you’ll be out in town — it’s all around something happening, that if the people on your list don’t open — they’ll miss out entirely.  This means you have a HUGE opportunity to use email to increase your foot traffic.  If your community expects to be in the know when they join your list and you’re driving them back to your physical location, to meet you, to a workshop, etc. — you’ll immediately increase the foot traffic to your business. 

Email marketing helps your local business create a community. 

That’s one reason people shop, live and participate in their hometowns and surrounding areas, right? Because of the community. The chance to get to know their neighbors. To shop local. To help the economy where they live.  If they are asking for a community, why not create your own raving tribe of fans rallying around your business? 

• Use email to bring people together for a purpose. Invite them to an event at your physical location if you have a brick and mortar. 
• Start a quarterly or monthly dinner/cocktail party/coffee meet up if you’re a service provider and don’t necessarily want people crowding into your office (or home office). 
• Host a panel around your business with community members. 
• Participate in your local community and invite your clients/customers to come participate with you. 

These things can only help your business — and they make you feel good in the process. 

Email marketing helps your local community be in the know. 

We are a nosy bunch of people. It’s why we keep opting into things every single day. We want to know what’s new. We want to be first to hear something. We want the inside scoops, the special deals, the coupons, and one-time seasonal offers. So use your email marketing to give that to your tribe.  Make them feel special and they’ll reward you with their loyalty and their referral powers. 

Email marketing helps your local business build relationships. 

This one feeds into all the others if you’ve noticed, but so much of marketing is built on how you make others feel. Not necessarily what you’re teaching them. People buy from those they know, like and trust. So use your email list to bring the human side out of your brand, so others get to know you.  Be quirky. Show off your office pet. Introduce your team. Talk about what you do on the weekends. Invite them to your IG feed if it shows the behind the scenes of running your business. The more people get to know you, the more they can’t help but fall in love and invest themselves in you as well. 

Email marketing can be used to educate. 

In the online space, this is where we usually see most of the email go to, which is why so many entrepreneurs struggle with consistently...

Growing your email list can be crazy lucrative.  Or crazy hard.  And sometimes both.  You’ve heard a million times to “grow your email list” but what does that actually mean?  Today we’re going to dive into 13 ways to grow your email list (that you may not have thought of yet, and certainly haven’t tried). 

1. Do a giveaway/participate in a giveaway 

I don’t know why this one came to mind first, but likely because I participated in one this fall and loved it! Giveaways are a ton of work if you’re the one hosting it — but the reward pays off when you get to go in front of everyone else’s audience and be the expert.  As a presenter in a giveaway, you get access to an audience you’ve never seen before and if you get your message in alignment with who you’re in front of, the opt-in rate will be astronomical.  I launched my Local Marketing Boss Guide — which you can snag for yourself for free at askmallory.com  to a group of online business owners from all over the world. Despite my topic seeming like it wouldn’t mesh — I know entrepreneurs are out there in the online space wondering how to get clients in their own backyard and that opt-in is STILL performing at 98% optin rate — which is crazy good. 

2. Create a freebie/optin 

This one feels really obvious — except it’s often overlooked because you have no idea either what to put out there that might actually attract ideal clients vs anyone. Freebies get a bad rap for being noise — but I love them. They allow you to introduce yourself, test a piece of your content out, take your lead further into the nurture journey and it costs nothing! 

3. Create a free report/education 

Yes, this technically is an optin, but the reason it gets its own special category is that it attracts a different type of audience and buyer when you’re creating reports and or educating. Reports carry weight, allow you to do polling and research, often have stats and case studies and are REALLY juice for getting people to opt-in…. that is again IF you are creating something your ideal person really needs/wants. This type of option is mostly used in tech and educational sectors, as well as stuffy corporate, so you can take the idea and make it stand out if you’re in a different market. 

4. Ask people to join your community/group 

I love this one! And for good reason. Women who join the #GirlBoss Club not only are amazing but exactly who I’m trying to help grow a business. Despite being on technology all the time, we are a disconnected people and we all crave community. Creating a community, whether that’s on a social platform or in real life is a great way to grow your email list. People who join your community get to know you even faster than those on your list — so when they join, it’s like lighting a match. They begin to show up more in the community and open emails more and respond. We all want these types of people on our lists. 

5. Create a special deal/offer/coupon 

This works for any type of business, but especially brick and mortar stores. People like to shop local if they’re already out, and they will make an extra effort if they have a coupon or special offer that allows them to get something at a reduced rate or for free. In other words, it’s the catalyst for bringing people to your storefront — which allows you to make a sale — not just gain a new subscriber. 

6. Invite people to get an advance notification on an event

Exclusivity is a powerful tool that can be used to inspire people to take action. And as you may have noticed, that’s a lot of what we’re trying to do with growing an email list. We have to inspire them to sign up, click the button, enter their email, join the thing. It’s not a passive event — which makes it so valuable to your business.  When you can tease an event and get people to sign up for a waiting list or to be the first to know —...

Today’s landscape looks very different than a decade ago.  For so many entrepreneurs and small business owners, your biggest competition is no longer the other businesses who are similar to you.  It’s the Internet and it’s unstoppable.   Did you know that 88% of people who Google a local business will show up or interact with them in the next 24 hours?  Magic happens when you’re local to someone — it compels them to take action so much faster.     That means today not only do you need to stand out in a loud, crowded online space, but you also need to be known locally — because those buyers, when you connect with them, move so much faster, which will scale your business quick.   Today I want to get you all jazzed about what local marketing can do for your business.  And let me be very clear.  Local marketing is for *almost* every single business owner.  Especially the ones who listen to this podcast and that I work with. I personally have not met someone who wouldn’t win with local marketing, but I do know there are some business exceptions out there.  This is for if you live in a town and you only sell in that area — like a local business or brick and mortar.  Or if you are an online business and have never made it work or even tried local marketing. 

1. Nearly 46% of all Google searches are seeking local information. 

This means that nearly half the world is looking for someone near them! This is amazing news for people who can be found locally. That’s you, by the way.  

2. “Near me” or “close by” type searches grew by more than 900% over two years.

YES. This is me. I let Google add this all the time to my searches. Why? Because we often feel we can trust something near us. Especially if we want to know if it exists or not.  Plus, we’re lazy. And we don’t want to go too far from our home or place of work. 

3. 72% of consumers that did a local search visited a store within five miles.

This proves my point above. Your people are right around you in a very small radius. That means part of your local marketing strategy in 2020 should be getting to know your neighbors and community, well. 

4. 50% of small businesses don’t have a website. 

This one KILLS me. Absolutely. I spent many years, and actually do still build websites here and there for clients some, building sites and making over ugly ones.  That was over a decade ago.  And there are STILL people without websites.  I don’t care who you are or what you do.  Websites are crazy cheap to create your own. If nothing else put up a landing page with info and link to contact you and download a coupon code.  Of course, I would recommend working with a designer and marketer who can help you make a killer site that actually converts, but that’s level 2. 

5. 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.

This is a big ouch I see right now with most businesses. We KNOW we need to be mobile-friendly. We just don’t know how. Even big names and brands get this wrong still.  I *almost* would say to design for mobile before desktop — just because of how our world is searching, but that really depends on what your Google Analytics is telling you about where your website traffic is coming from.  And if you didn’t know it could do that, we need to chat. Actually, let’s make that an episode here soon. 

6. Search result information will send 70% of consumers to a physical store

This is amazing news for local brick and mortar businesses. And I use this term a lot. If you aren’t sure what I mean, I mean small businesses with a physical location.  You’ve already heard me tell you how many people are looking locally. The good news is that they’ll also travel to you and come to your store. 

7. 92% of searchers will pick businesses on the first page of local search results.

This is where SEO comes into play. Yes, it’s that tricky backend side of marketing and tech wizardry

January is the time of year when we figure out all the new things we want to accomplish in the new year, and I LOVE it. But it should also be a time to figure out all the things you really should STOP doing, like immediately. So I've had a bunch of downtime over the holidays to really figure out what's held me back and how to change it.

1. Stop being wishy-washy about my niche.

I preach 100x on here to niche down.

I’ve known what I should niche down to for 6 months. I've dabbled in it — sat on it — been afraid to say it loudly.  Enough. I want to be known for one thing and the thing I am hired for 90% of the time is how to get clients locally. So there. You heard it here first for reals. Watch for a big shift in messaging that's clearer and actionable, plus changes across my site and social.

2. Stop saying yes to everything.

When I audited my year, I realized I said yes to every opportunity, client, offer, thing that I could — just in case It might lead to something. This sounds so dumb, but I ordered a "Make a Decision" note pad off Amazon from Knock-Knock. They have amazing, cheeky giant notepads on everything from meal planning, to grocery lists to brainstorming to love letters to you name it.. there’s something out there. Anyways, I ordered this notepad to help make quicker decisions and realize what’s important — but also to filter through my big picture goals I’ve set for 5+ years too. Sometimes you just need to get out of your own way! Here's a pic and link to this (I'm not an affiliate or anything!).  

Make a Decision Pad from Knock-Knock on Amazon

3. Stop excusing my health away.

In my FB group on 12/31, I posted how hard and amazing 2019 was. And it’s true for me, like so many of the women in my group — it was a doozy AND wonderful. But one thing that I completely neglected until it was too late — is my health. I’m still dealing with blood tests and doctors on some things, but I let my drive to do better at work stop me from exercising and doing more for myself.  My Dad and I signed up for a boot camp that starts this week and I’m already dying from the intro class that just tested our baseline.  Wish me luck over the next eight weeks!

4. Stop dabbling in new things.

Part of a marketer’s job is to know the trends and see what’s working and how, which is why it’s so fun.

But looking back at everything I worked on this year, it's still chasing shiny object syndrome. And while tools change, I KNOW the rules of marketing and if something is legit or not without evening trying it. So I need to stick to what I know and love, which means I’m going deep on what’s already working and what I’ve invested in — which is still Facebook for me, not it’s not dying and Podcasting. 

5. Stop taking responsibility for my client’s decisions and taking action for them.

A dear friend and colleague, Deborah Ager, who was on the podcast for Linkedin this fall, wrote in an email that you’ll always run into problems in your business and likely life if you take action for your clients, instead of letting them take action.

I immediately wrote back to her how much I loved to ponder this, which then set me off on a course for how to inspire them to take the action instead of fret over taking the action for them so they actually get results. 

If people are paying you 1:1 that’s one thing. But if you’re not doing done-for-you work… you’re handicapping your people to fly with wings clipped. 

6. Stop putting work over fun.

You’ll see a theme in this list, but I realized that while I do...

Can you believe that 2020 is literally around the corner and in six days we’re going to jump into a new year and a new decade?

Now is the time of year where you’re probably going to get tired of hearing about the new you, new choices, brand new start and all those wonderful cliches about January starting. 

But to be honest, it’s true. And I love this time of year because it does allow me to wipe the slate clean, start all over, start fresh, and really just take a deep breath, you know, aside from all the things that happened in 2019, even if 2019 was amazing.

There’s something about thinking about what possibilities exist for me in 2020.

So, what I want to walk you through today is how to map out your 2020 marketing plan in a weekend. Actually, probably in a couple of hours, to be honest.

For all my people who aren’t on vacation and are figuring out this weird and funky time between Christmas and New Year’s… it really is a great place for you to kind of hunker down, write out your thoughts and plan for what you want to happen next year.

I want to teach you a simple framework to really get a glance and a quick filter of:

–       Where are you going?

–       How are you going to get there?

–       What are the tasks you need to happen?

–       And how do you stay really laser-focused?

If you listened last week to the episode where I talk about “Why Is No One Buying My Stuff” I mentioned at the end, the quote by Brendan Burchard that I heard at the Influencer Conference in San Diego this fall, where he said, 

“Your randomness is stealing from your greatness.”

Brendon Burchard

Ah, that was such a dagger to me because, like so many of you, the shiny object syndrome is a real thing. And I can jump around from thing to thing so much.

It’s why I put so much emphasis and believe in the power of focusing and streamlining your efforts because you really are going to see so much more growth that way.

So that’s what this whole system is kind of set up to be. 

Now the backstory behind this actually, of how I came to is to teach people this system and walk them through it is because I’ve been doing this all year going through a process with my church. 

I’ve been on the vision team with the church since it’s a new church plant of figuring out where are we going, what are we doing? 

You know, we don’t want to be just like everybody or the church down the street, right? So what does that look like for us?

It was so interesting because the experience we walked through borrowed so many principles from business and corporate and kind of put them in a new light that I was like, “Oh, I am so adapting this for all of my clients because it’s such a great and simple and different way.”

Now, if you have listened to the podcast for any length of time, you know, last year, I did a whole month of episodes on the #Goal Crushing System, which I still also use; but I love teaching people how to really look at their businesses, and I don’t believe that one method fits all. 

So some of you are going to latch on to this and run with it this weekend. And some of you are like, Oh, I kind of wanna go back to the goal crushing one. That’s totally fine.

If you’re actually going to sit down and do this, make sure you have your calendar out because I want you to be able to look back at 2019 and see all the things you worked on. 

Make sure you have access to your social media. I want you to have paper and pen where you can write down Yes, I know, we’re so digital, you can type and write really fast.

Okay, if you have an iPad, an Apple Pencil like I do, you can do that as well. But there’s something magical that happens when you put pen to paper or pencil tablet, where you can write it...

Have you ever asked yourself, even aloud: “Why the heck is nobody buying my stuff? And what can I do about it instead?”

I love this question because it comes up so often with my clients because they are usually asking themselves something like: “What the heck do I do? Do I suck or is my offer horrible? What is going on?”

I know that if one person has asked me, then a million have thought it,  so this is the perfect place to tackle it once and for all. Let me first preface where I'm going with this. 

It doesn't matter whether you are a product business, a service business, an online business, brick and mortar, or a local business, all of you have probably experienced at some point where you put something out into the world and crickets happened. What typically happens for most people is that they immediately try to pull it back, or try to erase it from the public’s eye and pretend it didn't happen because we automatically think we did something horribly wrong. 

Like we just totally misread the market. 

Our natural instinct is to shrink into ourselves and pull back the awesomeness that we JUST thought was so amazing because it didn't go the way we expected the first time or tenth time and we didn't have the result that we really wanted to have. 

So automatically, it's horrible. 

Does that pattern sound familiar?

First, let me make a promise to you:  I promise that the two things we THINK are happening with our business are not actually happening, and what the real problems are instead. 

The first thing that we usually think, and I've already mentioned it on here, but we usually think that what we've put out there is just horrible. 

It's wrong. It was the wrong idea. It was the wrong thing. 

So we automatically kind of start with that. 

The second place we usually go if we have the guts to stand behind our offer, is to say to ourselves: “I know it's good. I know it's perfect for my people but something else is off.” So then we usually go to our price. And we think I just need to totally rethink this price. 

Usually we're trying to lower the price to something we think the market will support.  It’s never the price!

And can I just normalize those two thoughts first? I just launched the Marketing Magic Academy again for the third time this year over Black Friday and even though I know the statistics of when launches purchases come in, I was STILL freaking out when the middle of the launch was crickets. AND I KNOW THIS STUFF! Do you want to know what’s actually happening when something flops the first or tenth time around? The first problem I notice when something doesn’t perform as expected, or hoped, when I look at my own behaviors and get the opportunity with my Mastermind and Academy members to peel back their business and look at their calendar and what they're focusing their time and energy on is: 

We are 1,000% never focusing on the right things. 

We're never focusing enough on the sales and marketing. 

Remember, those are like my fun stepsisters who actually like each other. 

Sales and Marketing go together in tandem. They always go side by side, but the majority of us kind of shrink away from both of them. 

So many women paying attention right now would give me an amen if they're afraid of either sales and/or marketing, but do just really, really hope if they put something killer out there into the world that people would just automatically buy it. That's what we really often hope a lot of times. 

And so when you're 1,000%, not focusing on sales and marketing (which are the two things that are going to actually help you make the money and bring in the revenue), then that's when we default back to we just we're just horrible at it. 

Instead, we're just afraid to take the steps that are actually going to grow the business. 

So look at what you need to change...

What’s the most overlooked market of most online businesses? Their local market. That’s why today’s episode was so fun to do with Jessica Skelton, a WordPress website designer who is trying to gain more traction in her local community. 

Jessica has never tried to pitch her much-needed services in her local market so this week’s strategy session dives into ideas for how she, as a self-proclaimed introvert, can position herself in a local market, even when she’s always focused on online businesses. 

From ideas of how to get her name out in the community to how to use her local network to help her get started, we talk through how to make what she does stand out in a community where most local businesses are used to a traditional agency model and pricing. 

We also chat about building relationships with other small business owners in your community and making sure your friends and family are aware of what you do so they can be your biggest allies in finding business. 

We talk about:

• How Jessica helps clients as a WordPress web designer
• What type of clients Jessica typically works with
• The problems that clients run into before finding Jessica
• Where Jessica finds her clients right now
• Jessica’s local market and examining opportunities in her area
• Simple ways to create an introduction that shows your expertise without expectations
• Building relationships with other small business owners
• Positioning yourself in a different way than agencies
• Getting people in your community to support you and refer you to others
• Educating potential clients about using and converting to WordPress
• Showing up to local groups for networking opportunities

About Jessica Skelton:

Hi! I'm Jessica Skelton - WordPress Website Designer and Professional Toddler Wrangler! I live in a rural town Missouri with my soon-to-be husband, two-year-old son, and our big 90-lb lap dog. When I'm not spending time with my family or soaking up sweet seconds of alone time in my car with a coffee, you can find me diving head-first into work, building beautiful, functional, and strategic WordPress websites for my clients!

 

Connect with Jessica:

Website | Facebook | Instagram | LinkedIn | 10-Minute Website Scorecard

Quotes:

“I help female entrepreneurs go from anxious to confident in their online presence.” - Jessica Skelton

“You could paint the picture of why you’re different from agencies, which will be a big deal in local markets as well.” - Mallory Schlabach

“When you can show a little tiny sliver of what you can do, it makes people notice and pay attention.” - Mallory Schlabach

Resources:

Local Marketing Boss: How Anyone Can Build a Local Client Base

About Marketing Magic:

The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, ...

Felicia is the worst. She gets in my head, shoots down all my ideas and leaves me feeling horrible every single time. No, you’re not flashing back to middle school with me. This is the mean girl in my head. I’ve had to finally name her so I could tell her to pipe down.  It’s funny how entrepreneurship brings out internal things you never knew were there. Have you ever dealt with that voice inside your head that has told you that you “can’t” do something? I feel like we’ve all dealt with this at some point in our lives, which is why I HAD to bring on today’s guest, my friend, Joanna Ziemlewski. Joanna is a breakthrough coach that helps people to overcome their limiting beliefs and transform their lives.

 

So many women I meet run into this tiny seed of doubt in their brains when they create a business, and it holds them back from being truly successful. On this podcast, we dive into how being an introvert can be an advantage, why you need to take an inventory of your skills and how Joanna helps clients to overcome their imposter syndrome.

 

If you’ve ever felt the need to change your mindset and rewire your brain so you can up-level your life and business then today’s episode is for you.

 

We talk about:

• How Joanna and Mallory met each other
• What Joanna does and how being an introvert is an advantage in business
• How to know the difference between imposter syndrome, action problems or skill set problems
• Taking an inventory of your skills 
• How your drive and mindset can help you build the skills you need
• What imposter syndrome is
• How Joanna helps clients by helping them to identify who they believe they are
• How certain events in your childhood creates patterns in your life
• Rewiring ourselves to up-level in our lives as we grow and want to do new things
• Adjusting your environment to 
• What clients need to believe to overcome imposter syndrome
• Allowing discomfort to work its way through when going after a big goal
• Therapeutic and healing ways of releasing energy
• Joanna’s rule for failures 
• How the universe will test you when you want to up-level
• How Joanna got started in her business after tragically losing her sister
• Healing what’s going on at the root and overcoming your past trauma

 

About Joanna Ziemlewski:

I help remarkable women stop fighting themselves so they can double their business, make a greater impact, and live a life they truly love. To put it simply, I help you transform years of struggle and self-doubt into the results you want in just 90 days. Sometimes even in 1 day.

 

It’s based on my belief that there is nothing wrong with you. You are whole, you are complete, and we just need to integrate what you forgot back together.

 

I’ve learned how to use the body, mind, and spirit combined with expert problem solving to help you strategically build your business while you simultaneously design a fulfilling life. I like to keep things simple and efficient (yeah I’m a former chemical engineer). So I’m one part logical to one part spiritual. A little woo woo, but based on science.

 

As a certified Master NLP Practioner and Senior Leader with Tony Robbins, I’ve had the pleasure of helping people from all over the world and in different stages of life, transform their suffering into empowering meaning that now fuels

Today’s guest has created the most genius business that every single woman needs. Jennifer Mackey-Mary, is a wardrobe stylist who helps women create easy, stylish wardrobes with her seasonal capsule guides. I oohed and ahhed about them so much, that I received the Fall one and IT IS TO DIE FOR. You will want to run to her site and snag her yearly membership stat. It has made me feel so amazing about what I’m wearing and gave me a clear focus of what to pick up when I’m shopping. Now, onto the episode. She has this seasonal digital product that she sells quarterly, and she runs a community and a podcast year-round. Her main question was how to grow what she’s doing better, using some of the strategies she’s already doing, and maybe to try something new. 

 

Jennifer and I chat about why you should focus on the platforms you show up best on (instead of trying to put your hands in every basket), the importance of repurposing content that you’ve already created and how Jennifer navigates her email list when prepping for launches.

 

We talk about her opt-in strategies, what marketing strategies and platforms are working for her and what’s not, how she has built a community in her Facebook group and why you need to show people the human side of your business.

 

We talk about:

• What Jennifer does as a wardrobe stylist 
• Why Jennifer moved her business online after moving across the country
• Jennifer’s business model and how she works with clients
• How clients find Jennifer online and the top platforms she uses for marketing
• Knowing that social media isn’t always in our control 
• Jennifer’s opt-in strategy 
• The hardest part of social media for Jennifer 
• Why you should repurpose content you’ve already created
• Not putting pressure on yourself to do all of the things 
• The process behind Jennifer’s affiliate program 
• What Jennifer does leading up to a launch
• Getting people to commit during busy seasons
• Building a community through her capsules
• Why there aren’t any clothing deals on Black Friday
• How Jennifer manages her email list and why she invested in a nurture sequence
• Sharing value and stories to your email list to draw people into the human side of your business

 

About Jennifer Mackey-Mary:

Jennifer Mackey-Mary is a wardrobe stylist who’s on a mission to make style simple for women at every stage. Over the last 19 years, she’s helped thousands of women ditch their "closets full of nothing to wear" and create easy, stylish wardrobes. Jennifer is passionate about raising confident daughters, watching historical dramas on PBS, and getting every woman in America in a better bra.

 

Connect with Jennifer:

Website | Instagram | Facebook | Capsule Wardrobe Guide | Everyday Style School Podcast | Everyday Style Lounge FB Group | Mini Capsule Wardrobe Guide

 

Quotes:

"I love style as a problem solver. I am not actually obsessed with clothes, I...