In Part 6 of our Marketing Management series, we focus on delivering value to customers, a critical step in turning value creation into a tangible customer experience. Kotler and Keller discuss distribution channels, logistics, and the importance of getting the right products to the right places at the right times. This episode explores the strategies and systems that enable companies to efficiently and effectively reach their target markets. We’ll also cover the role of partnerships, supply chain management, and service quality in ensuring that the value promised is consistently delivered. Join us to learn how brands can enhance customer satisfaction and loyalty by optimising their value delivery processes.