Marketing Masters

Digital transformation and organizational change are often met with resistance and reluctance. One of the challenges for marketers when going through change is maintaining a cohesive brand personality.

Change and progression are necessary. Those who fail to adapt face going the way of the dinosaur (or Blockbuster). However, throughout change, it’s important to keep in mind your differentiators and what customers love about you. Where possible, you should aim to keep these constant.

We speak with Shutterstock’s VP of Brand, Skip Wilson, in the latest episode of the ClickZ Marketing Masters podcast.

Franklin Parrish, the creative director, and strategic marketing leader at Kaiser Permanente Mid-Atlantic is the latest guest on the ClickZ Marketing Masters podcast.

As a seasoned storyteller and strategic director, Parrish talks us through the importance of storytelling for marketers and how story structures can be used in the process of strategic planning. 

In the 5th episode of the Marketing Masters podcast, we speak with Stephen Diorio, Managing Director at the Revenue Enablement Institute. We discuss the topic of financial accountability, and how marketing leaders can embrace growth marketing to drive, measure and communicate business outcomes that impact cash flow.

Only 32% of CEOs trust their CMO. In the latest episode of the Marketing Masters podcast, we speak with Kip Knight, the founder of CMO Coaches, on where CMOs are failing and how they can build better relationships with the C-Suite and broader business stakeholders.

In the third episode of the Marketing Masters podcast, we speak with Sanyu Dillon, EVP and Chief Marketing Officer at Penguin Random House. In the wake of Juneteenth and Pride Month, which have seen numerous reports of well-known brands engaging in ‘virtue signalling,' we discuss the role marketing leaders must play in ensuring their commitment to diversity and inclusion is authentic, consistent, and backed up by action.

The second episode of ClickZ Marketing Masters features our host Tim Flagg in conversation with Orchid Bertelsen, chief operating officer at Common Thread Collective, a California based ecommerce growth agency. Orchid taps into her experiences as a first-gen American Asian woman who journeyed her way through the ranks at businesses like Nestlé, DentsuMB, and FTI Consulting in 18 years.

Listen in for Orchid's practical advice on how she is tying in the challenges, truths, qualitative, and quantitative fibers that lie at the heart of diversity and inclusion (D&I).

3:45 – What makes a great marketing leader?

6:17 - How do you approach the 'nurture vs nature' conundrum with hiring marketing talent?

9:18 - How have marketing teams' perspectives changed with towards diversity and inclusion?

15:30 - How do you give diverse voices more confidence to participate?

21:24 - Advice on manifesting change beyond D&I as a corporate social responsibility (CSR) checkbox

22:45 - How can leadership bridge the gap between intent and action by opening up to feedback loops?

26:40 - What are the biggest challenges the industry is facing in terms of D&I?

31:00 - What are some resource that modern marketing leaders can use to foster diverse and inclusive teams?