When you have an overly complicated marketing message for your brand, it can be difficult to stand out and build trust with your target audience.

In this episode you’ll learn the 7 steps to building a simple marketing message, so you can engage your customers with clarity, and guide them on a journey that ends in decisive action.

(00:00) Intro: The Hero's Journey Messaging Framework

(01:24) What is the Hero's Journey?

(04:16) The Hero

(07:11) Has A Problem

(11:14) Meets A Guide

(15:20) Who Gives Them A Plan

(21:29) Calls Them To Action

(24:53) Which Helps Them Avoid Failure

(30:13) And Ends In Success

(33:36) How To Bring It All Together

(36:49) Why Is The Hero's Journey So Effective?

(39:12) Closing

Contact me via LinkedIn: https://www.linkedin.com/in/jessedharrison/

Marketing Meditations is hosted and produced by Jesse Harrison.

Back from a long break with a new format - Coffee Break!

Thanks for the support.

Contact me via LinkedIn: https://www.linkedin.com/in/jessedharrison/

Marketing Meditations is hosted and produced by Jesse Harrison.

Scientific Advertising is a book written by Claude C. Hopkins in 1923 and is cited by many advertising and marketing personalities as a "must-read" book.

In this episode, I break down the lessons we can learn from this book today as advertising & marketing professionals.

(00:00) Intro

(03:57) Advertising is Sales

(11:23) Psychology

(16:48) Information

(20:41) Strategy

(23:14) The Future of Advertising

(26:50) Summary

Read Scientific Advertising for free online: https://www.scientificadvertising.com/ScientificAdvertising.pdf

What did you think of this book? Contact me via LinkedIn: https://www.linkedin.com/in/jessedharrison/

Marketing Meditations is hosted and produced by Jesse Harrison.

In my first solo episode I'm breaking down the question: Will AI replace you in your marketing job?

Did I get it right? You can get in contact with me via LinkedIn: Jesse Harrison | LinkedIn

Let me know your perspective, and you can send me any other topics you’d like me to cover on the podcast in the future.

Marketing Meditations is hosted and produced by Jesse Harrison.

For the first ever episode of Marketing Meditations, Alex Diamond joined me for a chat about his journey from being a solo marketer, to managing a team, to freelancing, and finally pivoting to being a Salesforce consultant. He drops a ton of valuable insights around marketing strategy and tactics that he's learnt from working with clients large and small. I hope you enjoy.

A massive thank you to Alex for being my first guest.

You can follow Alex on LinkedIn at: Alex Diamond | LinkedIn

Marketing Meditations is hosted and produced by Jesse Harrison.